After three costume dramas "Spring Flowers", "Splendid Tranquility" and "Seven Nights of Snow" hit the streets one after another, two popular costume IPs "Pearl Curtain" and "Eternal Night Galaxy" were launched on the same day to compete head-on. The former has 95 flower TOP Zhao

2024-11-04 21:54:04 entertainment 8035℃

After three period costumes "Spring Flowers", "Splendid Tranquility" and "Seven Nights of Snow" hit the streets one after another, two popular period IPs "Pearl Curtain" and "Eternal Night Galaxy" were launched on the same day to compete head-on. The former Top celebrity Zhao Lusi stars with Liu Yuning, making people dream back to "Long Song Xing". The latter stars the popular Yu Shuxin and Ding Yuxi. The two top celebrities face off against each other, and they start fiercely.

You must know that although the 85-year-old Yang Mi, Zhao Liying, Liu Shishi and Tang Yan continue to be popular and still dominate the field of TV dramas, as they grow older, they are bound to withdraw from the ancient puppet market, and Zhao Lusi and Yu Shuxin are the most popular. 95花, in the past, was only compared from the side. This time, the two major platforms have a tacit understanding to promote their works at the same time. It will definitely be known who has the stronger ability to resist drama.

Judging from the current situation, the fight between 95 Flowers may not be groundless. After all, "Pearl Curtain" and "Eternal Night Galaxy" have been competing with each other since they were broadcast. The two dramas have been on the hot search list one after another. Obviously, in A lot of effort was spent on marketing. After a few days of competition, Yu Shuxin 's "Eternal Night Galaxy" was more favored by the audience because of its novel theme, slightly ahead of "Pearl Curtain and Jade Curtain".

Maybe she didn’t want to admit defeat, Zhao Lusi started the shake-up mode and frantically looked for celebrities in the industry to help her promote, which is bound to make the popularity of "Pearl Curtain and Jade Curtain" rise. But not everyone gets lucky the harder they work. This time Zhao Lusi's crazy rocking not only aroused resentment among some fans of the drama, but also offended two top fans of Lu Han and Xiao Zhan. Xi Mengyao was the only one. One by one, she helped promote both Yu Shuxin and Zhao Lusi. Her differential treatment poured cold water on Zhao Lusi.

According to the statistics of netizens, Zhao Lusi has currently entrusted more than 50 celebrities to promote, in addition to Zhou also , Baoshang En, Peng Yuchang, Zeng Li, Sha Yi, Zhang Yifan, Du Haitao, Wang Anyu, Yang Di, Zheng Yecheng In addition to celebrities such as Hu Ke and Xue Jianing, even Internet celebrities such as Han Anran and Yisha Xiaolizi have not been spared. With such a big battle, it is difficult to see even celebrities promoting movies.

As the saying goes, "When the moon is full, it loses, and when the water is full, it overflows." This time Zhao Lusi worked hard, but there was something wrong. Among them, the fans of Xiao Zhan and Lu Han were the most disgusted. You know, Xiao Zhan, as the current top star, had an unhappy relationship with his fans due to scandals. Lu Han, as the first generation top star, is currently in a stable relationship with Guan Xiaotong , and Guan Xiaotong's drama is also on the air. Lu Han Instead of promoting it, Zhao Lusi asked her to promote it. It is self-evident how dissatisfied the fans are.

Moreover, judging from the copywriting promoted by stars such as Xiao Zhan and Lu Han for Zhao Lusi, they are all very official and most likely copied and pasted directly, which means it is more for the sake of decency than sincerity. Compared with Xiao Zhan and Lu Han, Xi Mengyao can be said to have put the official face on the map, and at the same time helped Yu Shuxin and Zhao Lusi promote their works. One was full of sincerity, while the other official announcement was perfunctory, which is quite a slap in the face.

Xi Mengyao helped Zhao Lusi promote it earlier, with the text "Beautiful Dragon Boat Festival, look together~" and two stills of Zhao Lusi. The text was mostly copied and pasted, and the pictures seemed more like completing the task.On the other hand, when I was promoting Yu Shuxin, even though I only included the four words "As shown in the picture", it was obviously more friendly and popular, and the pictures were cute photos of Yu Shuxin, and each photo was also accompanied by text, showing who is more considerate. It's clear at a glance.

Obviously, this time Zhao Lusi asked celebrities to do publicity, and it should be a large-scale mass message. Regardless of whether they were familiar with her or not, they all sent requests. Most celebrities would do it for the sake of dignity, but their level of care could not be guaranteed. Even with such efforts, Zhao Lusi's "Pearl Curtain" and "Yun He" were ranked behind "Eternal Night Star River". It can only be said that Yu Shuxin did nothing this time. Not only did she win favor for the drama, but she also won herself a lot of praise. pattern.

In the end, whether a work can be a hit depends not on marketing and publicity, but ultimately on the quality of the work. As far as the current situation is concerned, it is obvious that Yu Shuxin's "Eternal Night Star" is more appealing to the audience.