There have long been rumors in the world that people in Shenzhen are like this: the sun rises and the sun sets, so Shenzhen was labeled Shenzhen, a city without nightlife NO! × ....

There have long been rumors in the world

It is said that

people in Shenzhen are like this

The sun rises and the sun sets

So

Shenzhen was Tagged

Shenzhen, a city without nightlife

no! ×

no! ×

no! ×

There is really a misunderstanding here! big! Got it!

The nightlife of Shenzhen people

is richer than your imagination!

As a key activity of Shenzhen Shopping Season

On the evening of October 30th

a conference related to "night"

in "China's tallest twin towers"

Shenzhen Galaxy Twin Towers kicked off

Come and see what happened

At 7:30 pm on October 30, the "Chinese Style" 5th China Night was hosted by Southern Metropolis Newspaper in conjunction with China Business Federation, Shenzhen Municipal Commerce Bureau and other units. The Economic Development Conference and the "Shenzhen Style Young" Boiling Night were held at the Star Sky Plaza under the Shenzhen Galaxy Twin Towers. An urban discussion on cultural inheritance and renewed expression kicked off.

Deputy Secretary of the Party Committee and Executive Chairman of China Chamber of CommerceWang Min, Deputy Director of Shenzhen Municipal Bureau of Commerce and Level 2 Inspector Zhou Mingwu, Deputy District Mayor of Longgang DistrictPingyuan , Secretary of the Party Committee and President of Southern Metropolis Daily Rong Mingchang, Deputy Secretary of the Party Committee and General Manager of Southern Metropolis Daily Chen Wending, Executive Deputy Minister of the Propaganda Department of Longgang District Party Committee Peng Gang, Level 2 Researcher of Shenzhen Municipal Bureau of Commerce Xiao Ming, Deputy Secretary-General of China Chamber of Commerce , Minister of Project Cooperation Department Shang Xiuli, Southern Metropolis Daily Party Committee Member and Deputy Editor-in-Chief Liu Anran, Longgang District Party Committee Propaganda Department Deputy Minister Ai Haijian, Longgang District Commerce Bureau Party Group Member and Deputy Director Liu Jianhua and Chen Qingyu, Huang Delin, director and vice president of Galaxy Holding Group, executive director and chairman of the board of directors of Xingsheng Commercial , etc. attended the event.

Well-known young managers, buyers and many self-media bloggers from different industries discussed the new value and creativity of the national night-time economy from the perspective of youth, and jointly discussed the new development model of the urban night-time economy.

As a key activity of Shenzhen Shopping Season

What are the highlights at this year’s China Nighttime Economic Development Conference

?

Let’s take a look at

1

Thousand cities and thousands of faces

Low-altitude economy , starting economy, host economy

Creating a night economy "Shenzhen style"

In August this year, the State Council issued the "Opinions on Promoting the High-Quality Development of Service Consumption" which stated that " Promote the innovative and standardized development of national nighttime culture and tourism consumption clusters.”

The China Business Federation also actively participates in a series of consumption promotion activities integrating culture, business and tourism to promote continuous innovation, empowerment and upgrading of the night economy, and protect the city’s night economy.

Wang Min, Deputy Secretary of the Party Committee and Executive Chairman of the China Chamber of Commerce, delivered a speech at the conference.

Wang Min said that the night-time economy, as an important part of promoting consumption and stimulating economic growth, has received great attention from many provinces and cities. More than ten provinces, autonomous regions and municipalities including Guangdong, Guangxi, Hunan, Liaoning, Zhejiang, and Shanghai have successively launched Relevant policies support the development of the night economy. Among them, innovative nighttime economic consumption patterns such as national trend night tours, immersive cultural tourism, performance economy, and county economy continue to emerge, enriching the diversified business formats for high-quality development of the nighttime economy.

Wang Min mentioned that the night economy has its own "Shenzhen genes" . He hopes that Shenzhen will continue to reform and innovate in the night economy and take the lead in trials. In recent years, Shenzhen has made a series of achievements in the development of night-time economy. Nantou Ancient City and Shekou Binhai Cultural and Creative Street have been selected as national night-time cultural and tourism consumption clusters, and Longgang Gankeng Ancient Town has also been selected as Guangdong Province. Night culture and tourism consumption gathering area.

"

"Shenzhen plans top-level design, strengthens the planning and layout of night economic streets, and leads innovative consumption such as low-altitude economy, first-run economy, and host economy. Young host brands are starting from the corners of the city and gradually moving to the country and even the world, creating The "Shenzhen style" of night economy. " Wang Min said.

Wang Min also pointed out that

the development of the national night-time economy

still faces many challenges and opportunities

These are issues that need to be thought about and solved together

▽

• How to introduce innovative elements while inheriting urban culture

• How to meet the diverse needs of consumers while promoting the sustainable development of the industry

• How to focus on the needs of youth and gather youth productivity

• How to create conditions for vigorous growth and provide a platform for youth brands

• How to discuss the new value and new creativity of the national night-time economy from a young perspective and in a field.

Chen Wending, Deputy Secretary of the Party Committee and General Manager of Southern Metropolis Daily, delivered a speech

"The nighttime economy must be like thousands of cities, with different splendors and faces. It is the creation and display of personalization, differentiation, and diversification. It is the traffic code that leads the city out of the circle, and it is the exclusive business card of the city. The portraits also represent the distinctive local cultural themes and regional characteristics. Chen Wending, Deputy Secretary of the Party Committee and General Manager of Southern Metropolis Daily, said that with the continuous improvement and upgrading of the night-time economy, the China Nighttime Economy Development Conference is also constantly innovating and iterating, resonating with China's night-time economy and developing and growing. Southern Metropolis Daily also Following the trend, we have extensively gathered the power of intelligent media to deeply explore the night economy track and contribute to empowering the high-quality development of China’s night economy. Demonstrate the responsibility of intelligent media and highlight its achievements.

Over the years, Southern Metropolis Daily has always stood at the forefront of the times, exerting the credibility and influence of mainstream media to help the city develop the night economy. ip, has held the Nighttime Economy Conference for five consecutive years. Nandu has focused on the development of the night-time economy across the country, and has continuously explored and conveyed policies, results and stories about the development of the city’s night-time economy.

The 5th China Nighttime Economy Development Conference and "Shenzhen Style". "Boiling Point Night demonstrates the responsibility and co-creation between the government, media, and industry organizations. It is also a vivid practice of Southern Metropolis Newspaper as a leader in intelligent media.

2

Answering the "Chinese Style" proposition

The "2024 China Nighttime Economy Development Report" was released

In the 2024 Consumption Promotion Year

What are the development characteristics of the national nighttime economy?

What are the preferences and trends of the main forces in the night economy?

In what aspects does the development of night-time economy still have great potential?

...

As a key activity of Shenzhen shopping season

One of the annual major projects of the Night Economy Conference

is the release of Nighttime Economy Report

Look at what this year's report

has to offer Highlights

this year , China Chamber of Commerce and Southern Metropolis Daily reached a strategic cooperation, and jointly issued a document to establish a research group on the high-quality development of China's night-time economy. With the proposition of "Chinese style", it will explore and analyze factors rooted in Chinese culture, showing Chinese characteristics, and in line with China's development. Actual nighttime economy model.

The research team formed the "2024 China Nighttime Economy Development Report" through various methods such as observation of the nighttime economy in cities across the country, analysis of nighttime consumption scenarios, and research on new economic formats, to take a pulse on the high-quality development of China's nighttime economy, and to promote the nighttime economy in cities across the country. Provide intellectual support for high-quality, personalized, differentiated and co-prosperous development.

At the conference, Sun Tianming, general manager of the Diversified Operations Center of Southern Metropolis Newspaper and a member of the research group on the high-quality development of China’s nighttime economy, made a report.

Sun Tianming delivered the report.

Sun Tianming introduced -

The research team found through research that the night-time economy is using its unique charm to ignite people's various consumption enthusiasms for a period of time, adding rich colors to residents' nightlife. Not only that, in the context of this year’s Year of Consumption Promotion, various regions have responded and used innovation to drive consumption transformation and upgrading. The development of China’s night-time economy has shown unprecedented vitality and innovation, bringing new economic growth points to the city and becoming a It is an important engine to promote consumption, optimize the business environment and create employment.

“

“Night travel and consumption scenes are no longer limited to traditional tourist attractions open at night, but have become a collection of fragmented elements, more "pyrotechnics". "

Sun Tianming said that since the beginning of this year, new policies on night-time economic consumption have been continuously introduced across the country to encourage night-time catering, cultural entertainment, tourism and other activities, accelerate the high-quality prosperity and development of the night-time economy, and further release consumption potential. Regarding the night-time economy in various places, The practice is no longer limited to traditional night markets, catering and shopping, but is a deep integration of culture, technology and innovative consumption, showing a more diverse "Chinese style" urban nighttime economy.

Sun Tianming delivered a report. How to use the emerging rich business formats to inject new impetus into the night economy? The report gives the answer. In terms of industrial innovation, digital technology is driving the transformation of the nighttime cultural tourism industry;

• From the perspective of consumer trends, Youth + culture is also becoming a "manufacturing machine" for urban traffic;

• In terms of cultural tourism, the new "night" state is also releasing new vitality for county development;

• In addition, through the inheritance and excavation of traditional culture, the "nighttime" of many famous traditional cultural cities "Economic" has obvious positive effects.

At the conference, another major highlight

The "Chinese Style" urban nighttime economic parade plan

was officially launched.

The plan will Shenzhen be the starting point to radiate to the Bay Area and spread to the whole country , creating a "Chinese style" urban example, starting from the city Explore the infinite possibilities of night-time economic development from multiple dimensions such as brand building and communication, night-time economy and other new consumption developments.

Subsequently, the "Chinese Style" city night economic parade plan was launched.

3

The nighttime economy is "rolling" to the sky

How to "hard control" the night in the city?

From traditional night eating and shopping

to night tours, night entertainment, and night stays

New business formats, new scenes, and new products for night consumption are constantly emerging

How should we be "hard" in the face of the increasingly large night-time economy

"Control" the night in the city?

Well-known young managers and buyers from different industries in the country’s night-time economy, as well as a number of self-media bloggers, discussed the new value and creativity of the country’s night-time economy from the perspective of youth, and jointly discussed the new development model of the city’s night-time economy.

• Never stopped imagining the night sky

The nighttime economy is no longer a simple extension of time, but also a profound change in urban culture, consumption experience and lifestyle.

During this year’s National Day holiday, the image of Shenzhen’s “City in the Sky” became popular around the world. On September 26, “Shenzhen’s National Day Opening Show with 10,000 Drones” was forwarded by Vice Foreign Minister and Spokesperson Hua Chunying to promote it to the world. Tesla ceo Elon Musk liked "Impressive" on overseas social media and forwarded the related video. The related post has more than 100 million views.

During the seven-day holiday, a total of 10,000 drone performances were carried out in Shenzhen in five areas: Futian, Luohu, Longgang, Longhua and Dapeng. According to relevant data from the Shenzhen Municipal Culture, Sports and Tourism Bureau, the five viewing spots attracted a total of 1.217 million people to watch.

The business districts of Shum Yip Uptown, Dayun Tiandi, and Mission Hills New Town, where the drone show is located, are prosperous in terms of both people and wealth, and their operating income increased by 65.8% year-on-year.

Jiang Xiaotong, assistant to the chairman of Shenzhen Gaoju Innovation Technology Development Co., Ltd., introduced that in recent years, Gaoju Innovation has never stopped imagining the night sky. With technological innovation as its engine, it is committed to innovating in the night economy and driving nighttime consumption. Scenario diversification and intelligent upgrade.

After the official launch of the multi-functional mount version of the formation drone emo2.0 in the first half of this year, which can mount cold fireworks lanterns, flower sprinklers, smokers, etc., it continues to launch new ones - strobe lights. In addition to realizing more functions in one machine, Gaoju Innovation also realizes linkage performances with lighting machines, fireworks machines, and lantern machines, creating a multi-element presentation effect that integrates and interacts with multiple characters.

"

"Gaojuchuang New Hope , supported by its technical strength, will bring highly innovative and ornamental drone performances to all parts of the country. It is also hoped that the drone performances can further boost the regional tourism economy and night economy. growth. ”

Jiang Xiaotong, Assistant to the Chairman of Shenzhen Gaoju Innovation Technology Development Co., Ltd.

• Nighttime economy, part of Shenzhen culture

From bustling urban streets to quiet small town lanes, from lively night market stalls to elegant cafes, young people People born in the 1990s and 2000s have become the main consumer groups in the night-time economy. Capturing the preferences of young people is equivalent to grasping the core competitiveness of the night-time economy.

Chen Weirong, the manager of Chen Weirong Studio and the creator of the comic "Azhen and Aqiang", shared the theme of "N Nighttime Trends Using IP to Detonate Young People", saying that as a "lover" of night-time economic consumption, Shenzhen's rich The rich nightlife provides young people with various ways to "decompress", which is also part of Shenzhen culture.

Chen Weirong shared the theme

• The development of the night-time economy requires diversified consumption scenes

Dai Wei, the host of Three-legged Pig Comedy, believes that the development of the night-time economy requires diversified consumption scenes, and it also requires consumers to have the energy and spending power to experience and consume. , can stimulate the "night" vitality of the city.

Dai Wei said that cultural experience consumption can easily be replaced by other "hard expenses". With the promotion of online talk shows, some people have moved from online to offline performances. In order for these "newcomers" to continue to generate cultural experience consumption, for talk show clubs, outputting high-quality content is the core.

"

"While outputting traditional talk show content, we are also trying to innovate, adding open competitions, social interaction performances, etc. to strengthen the interaction with the audience and extend the main body of the performance from the actors to the audience. I also hope that in the future I can interact more with some institutions and units, meet with you in the form of charity performances, and meet and interact with the audience in more scenes outside the business district, so that everyone can understand the stand-up show culture and enrich everyone's nightlife. ”

• Change consumers’ stereotypes and enrich new ways of playing

Sui Yi, co-founder of Tiaohai Tavern and head of Tiaohai Community Research Institute, is writing "Playing with the community, annual income of over 100 million: Why do young people of this generation often spend the night When sharing the theme of "Diaohai", it was introduced that "Diaohai" has opened 35 stores in 15 cities across the country in 5 years, advocating a "amateur" life with users with the concept of "drinking is not the most important".

The first store of "Jiaohai" is a phenomenon created by a group of amateur drinkers. It also enriches new business formats such as "Jiaohai Post Office" and "Amateur Players" to change consumers' stereotypes of bars and create "interesting" , meaningful, and a scene where you can spend five or six hours with your friends. "

Sui Yi, co-founder of Tiaohai Tavern and head of Tiaohai Community Research Institute,

Of course, the conference activities also ushered in more multi-faceted perspectives and diverse voices, using the Shenzhen expression of "Chinese young" to describe and interpret More exciting possibilities for a night out.

4

How to turn "traffic" into "retention"?

The manager Kaimai unlocked the "Yeli Boiling Point Answer Book"

With the continuous changes and upgrades of the main carrier of the night economy

In recent years,

traditional night markets have gradually transformed into comprehensive business districts

and small and beautiful new models Trendy night market changes

How can major brands break through the

transition from "outstanding" to "out of the circle", change "traffic" into "retention"

and occupy a place in the city's night-time economy?

That day

Managers from various industries opened the mic with enthusiasm

Unlocking the "Yeli Boiling Point Answer Book"

• Focus on the implementation of innovative business formats and innovative brands

Li Qiang, general manager of Xingsheng Business Operations and Management Center, has combined 20 years of experience in Xingsheng Business business process, review Learn about Xingsheng Commercial’s experience and practices in the relaxing experience business.

He introduced -

Xingsheng Commercial attaches great importance to and cares about the implementation of innovative business formats and innovative brands in shopping malls nationwide. Among them, "Super Wednesday" is one of the typical brand formats, which includes the night economy. Various activities will also help make the night economy business better.

In addition, Xingsheng Commercial’s system also attaches great importance to digital empowerment. Through online platforms and commercial malls, it carries out point-to-point operational services to develop its business better.

Li Qiang, General Manager of Xingsheng Business Operations Management Center

• Blurring the boundaries between people and integrating different lifestyles

In recent years, the pet economy has developed rapidly as a new companion economy. According to Zheng Chengrong, co-founder of Swinging Claw Labs, in the night economy or other different types of economic conditions, the pet-loving community continues to grow, and they need new emotional sustenance, new stories and new lifestyles. Paw Lab brings pet people together, connects them to more other types of communities, blurs the boundaries between people, and integrates various lifestyles.

Zheng Chengrong, co-founder of Waizhao Lab

• Nightlife is not just about eating and drinking

"Diversified nighttime entertainment consumption also gives birth to and breeds more new nighttime businesses such as art co-branded IPs, street performances, interactive exhibitions and so on." In Guangdong, Hong Kong and Macao. From the perspective of Miaozi Congtou, one of the top ten hotel experiencers in the Greater Bay Area and one of the top ten travel celebrities on Weibo, the rich supply of business formats and consumption scenarios can meet the multi-level, multi-type and diversified nighttime consumption needs of different groups. In addition, daytime life The fast pace of work has caused everyone to shift their time for eating, drinking, playing, having fun, admiring, and learning to night, and night time has gradually become the "prime time" for consumption.

Meow Zi Congtou also shared the interesting experience of a self-media travel blogger in night consumption. In her view, nightlife is not just about eating and drinking, but can also include more colorful activities. sharing novel and interesting nightlife experiences can not only drive fans to understand the night economy better. In addition, bloggers and brands can also form a positive interaction to achieve a win-win situation of merchant exposure, enhance and help the development of the city’s nighttime economy.

Top 10 hotel experiencers in the Guangdong-Hong Kong-Macao Greater Bay Area, top 10 Weibo travel celebrities Meow Zi Oniontou

Finally,

The long-awaited praise ceremony has arrived.

Who will win the

grand prize this year?

5

-night consumption praise ceremony reveals 3 awards!

Night markets, night shopping, night tours, night exercises, night appreciation, night entertainment, night sports, night fun, the night makes everything you imagine become real. This is inseparable from the help and promotion of kol, the brands that provide services behind the scenes, the construction of nighttime landmarks, and the support of streets and urban areas.

During the praise ceremony, the “Shenzhen-style young” annual consumption influencer kol, the “Shenzhen-style young” annual nighttime economy pioneer brand manager, and the “Chinese style” annual nighttime economy ranking young power were announced on-site.

List of winners

"Shenzhen-style young" annual consumer influence kol winner:

Meow Zi Onion

style sam total

Big wing classmate

Shenzhen eating, drinking and having fun

Love the cookie monster

Beishi classmate

Haishi Guangdong

Yes Only Julie

Hong Kong Sir Gao Songjie

Walking Michael

"Shenzhen-style young" annual night economy pioneer brand manager winner:

Jumping into the sea Shenzhen manager Qiqi

sofun brand manager Liu Jiajun

Chen Weirong Studio Director Chen Weirong, manager and creator of "Azhen and Aqiang" comics

"Chinese Style" annual nighttime economic list young power award-winning unit:

Shenzhen Gaoju Innovation Technology Development Co., Ltd.

The more exciting the night, the more exciting it is, every night is the same!

Shenzhen people

Quickly start your "night trial gap night"

Unlock the exclusive nightlife and go to

gap night! Take advantage of now!

Heat up your night power

Enjoy your night

❤️❤️❤️

Chief producer: Rong Mingchang Liu Jiangtao

Chief planner: Chen Wending Liu Anran

Coordinator: Xie Chen

Text coordinator: Nandu reporter Zhang Yanli

Writing: Nandu reporter Xie Meng Qin Shilin, Zhang Yanli

Photography: Nandu reporter Zhao Yanxiong

Report coordinator: China's high-quality development of night-time economy research group

Report writing: China's high-quality development of night-time economy research group Yuhui Yang Zhijian Yuyue Zhang Wenxin

Report data support: iimedia research iiMedia Consulting and public data compilation

Planning: Luo XiranXu FeixiaCheng Yajuan

Products: Guo Jingwen, Zhang Wenxin, Lin Dandan, Li Jing, Zhao Xinxuan (internship)

Video: Chen Jiaxin, Yao Jiajia, Zheng Mingpeng, Huang Jiaqi, Luo Liang, Wang Zesen, Mao Weijun, Peng Zhengliu Positive Liu Yanchen

Design: Liu Si, Zheng Baiqi, Yang Jiating, Guo Juanlan Wei Can Liang Xueer Liu Xiaocong

Technology: Xiao Jintao Zhang Zhifeng

Execution: Wu Beixing Xu Feixia Luo Xiran Cheng Yajuan Guo Jingwen Zhang Wenxin Lin Dandan Yan Yifeng Ran Feilong Liang Xueer Zhao Xinxuan (internship) Chen Ming Feng Shuijing

Editor: Liu Miao

* Hosted by the 5th China Nighttime Economic Development Conference

Unit: Shenzhen Municipal Commerce Bureau, Southern Metropolis Daily

Co-organizer: China Chamber of Commerce

Co-organizer: Longgang District Party Committee Propaganda Department, Longgang District Commerce Bureau, Longgang District Culture, Radio, Television, Tourism and Sports Bureau

Organizer: Shenzhen Big Event Media, Wancaishe, Aoyi.com, Galaxy Holding Group

Special support units: Shenzhen Retail Commerce Industry Association, Shenzhen Cuisine Association, Shenzhen Cultural Market Industry Association, Shenzhen Tourism Association

There have long been rumors in the world

It is said that

people in Shenzhen are like this

The sun rises and the sun sets

So

Shenzhen was Tagged

Shenzhen, a city without nightlife

no! ×

no! ×

no! ×

There is really a misunderstanding here! big! Got it!

The nightlife of Shenzhen people

is richer than your imagination!

As a key activity of Shenzhen Shopping Season

On the evening of October 30th

a conference related to "night"

in "China's tallest twin towers"

Shenzhen Galaxy Twin Towers kicked off

Come and see what happened

At 7:30 pm on October 30, the "Chinese Style" 5th China Night was hosted by Southern Metropolis Newspaper in conjunction with China Business Federation, Shenzhen Municipal Commerce Bureau and other units. The Economic Development Conference and the "Shenzhen Style Young" Boiling Night were held at the Star Sky Plaza under the Shenzhen Galaxy Twin Towers. An urban discussion on cultural inheritance and renewed expression kicked off.

Deputy Secretary of the Party Committee and Executive Chairman of China Chamber of CommerceWang Min, Deputy Director of Shenzhen Municipal Bureau of Commerce and Level 2 Inspector Zhou Mingwu, Deputy District Mayor of Longgang DistrictPingyuan , Secretary of the Party Committee and President of Southern Metropolis Daily Rong Mingchang, Deputy Secretary of the Party Committee and General Manager of Southern Metropolis Daily Chen Wending, Executive Deputy Minister of the Propaganda Department of Longgang District Party Committee Peng Gang, Level 2 Researcher of Shenzhen Municipal Bureau of Commerce Xiao Ming, Deputy Secretary-General of China Chamber of Commerce , Minister of Project Cooperation Department Shang Xiuli, Southern Metropolis Daily Party Committee Member and Deputy Editor-in-Chief Liu Anran, Longgang District Party Committee Propaganda Department Deputy Minister Ai Haijian, Longgang District Commerce Bureau Party Group Member and Deputy Director Liu Jianhua and Chen Qingyu, Huang Delin, director and vice president of Galaxy Holding Group, executive director and chairman of the board of directors of Xingsheng Commercial , etc. attended the event.

Well-known young managers, buyers and many self-media bloggers from different industries discussed the new value and creativity of the national night-time economy from the perspective of youth, and jointly discussed the new development model of the urban night-time economy.

As a key activity of Shenzhen Shopping Season

What are the highlights at this year’s China Nighttime Economic Development Conference

?

Let’s take a look at

1

Thousand cities and thousands of faces

Low-altitude economy , starting economy, host economy

Creating a night economy "Shenzhen style"

In August this year, the State Council issued the "Opinions on Promoting the High-Quality Development of Service Consumption" which stated that " Promote the innovative and standardized development of national nighttime culture and tourism consumption clusters.”

The China Business Federation also actively participates in a series of consumption promotion activities integrating culture, business and tourism to promote continuous innovation, empowerment and upgrading of the night economy, and protect the city’s night economy.

Wang Min, Deputy Secretary of the Party Committee and Executive Chairman of the China Chamber of Commerce, delivered a speech at the conference.

Wang Min said that the night-time economy, as an important part of promoting consumption and stimulating economic growth, has received great attention from many provinces and cities. More than ten provinces, autonomous regions and municipalities including Guangdong, Guangxi, Hunan, Liaoning, Zhejiang, and Shanghai have successively launched Relevant policies support the development of the night economy. Among them, innovative nighttime economic consumption patterns such as national trend night tours, immersive cultural tourism, performance economy, and county economy continue to emerge, enriching the diversified business formats for high-quality development of the nighttime economy.

Wang Min mentioned that the night economy has its own "Shenzhen genes" . He hopes that Shenzhen will continue to reform and innovate in the night economy and take the lead in trials. In recent years, Shenzhen has made a series of achievements in the development of night-time economy. Nantou Ancient City and Shekou Binhai Cultural and Creative Street have been selected as national night-time cultural and tourism consumption clusters, and Longgang Gankeng Ancient Town has also been selected as Guangdong Province. Night culture and tourism consumption gathering area.

"

"Shenzhen plans top-level design, strengthens the planning and layout of night economic streets, and leads innovative consumption such as low-altitude economy, first-run economy, and host economy. Young host brands are starting from the corners of the city and gradually moving to the country and even the world, creating The "Shenzhen style" of night economy. " Wang Min said.

Wang Min also pointed out that

the development of the night economy across the country

still faces many challenges and opportunities

These are problems that need to be thought about and solved together

▽

• How to introduce innovation while inheriting urban culture How does the element

• in Meet the diverse needs of consumers while promoting the sustainable development of the industry

• How to focus on the needs of youth and gather youth productivity

• How to create conditions for vigorous growth and provide a platform for youth brands

• How to talk about the national night from a young perspective and venue New economic value, new creativity, etc.

Chen Wending, Deputy Secretary of the Party Committee and General Manager of Southern Metropolis Daily, delivered a speech

"The night-time economy must be like thousands of cities, with different splendors and different faces. It is personalized, differentiated, The creation and display of diversification is the traffic code that leads the city out of the circle, the exclusive portrait of the city's business card, and represents the distinctive local cultural themes and regional characteristics. Chen Wending, Deputy Secretary of the Party Committee and General Manager of Southern Metropolis Daily, said that with the continuous improvement and upgrading of the night-time economy, the China Nighttime Economy Development Conference is also constantly innovating and iterating, resonating with China's night-time economy and developing and growing. Southern Metropolis Daily also Following the trend, we have extensively gathered the power of intelligent media, deeply cultivated the night-time economy, and contributed to the high-quality development of China's night-time economy.

Over the years, Southern Metropolis Daily has always stood at the forefront of the times and played the mainstream. Media credibility and influence help urban development. From the creation of the night-time economy IP "Night Trial" to holding night-time economy conferences for five consecutive years, Nandu focuses on the development of the national night-time economy and continues to explore and convey information about the development of the city's night-time economy. policies, achievements and stories.

The 5th China Nighttime Economic Development Conference and "Shenzhen Style" Boiling Night demonstrated the responsibility and co-creation between the government, media and industry organizations, and also served as an intelligent media for Southern Metropolis Newspaper. The vivid practice of leaders.

2

Answering the "Chinese Style" proposition

The "2024 China Nighttime Economy Development Report" was released

In the 2024 Consumption Promotion Year

What are the development characteristics of the national nighttime economy?

What are the preferences and trends of the main forces in the night economy?

In what aspects does the development of night-time economy still have great potential?

...

As a key activity of Shenzhen shopping season

One of the annual major projects of the Night Economy Conference

is the release of Nighttime Economy Report

Look at what this year's report

has to offer Highlights

this year , China Chamber of Commerce and Southern Metropolis Daily reached a strategic cooperation, and jointly issued a document to establish a research group on the high-quality development of China's night-time economy. With the proposition of "Chinese style", it will explore and analyze factors rooted in Chinese culture, showing Chinese characteristics, and in line with China's development. Actual nighttime economy model.

The research team formed the "2024 China Nighttime Economy Development Report" through various methods such as observation of the nighttime economy in cities across the country, analysis of nighttime consumption scenarios, and research on new economic formats, to take a pulse on the high-quality development of China's nighttime economy, and to promote the nighttime economy in cities across the country. Provide intellectual support for high-quality, personalized, differentiated and co-prosperous development.

At the conference, Sun Tianming, general manager of the Diversified Operations Center of Southern Metropolis Newspaper and a member of the research group on the high-quality development of China’s nighttime economy, made a report.

Sun Tianming delivered the report.

Sun Tianming introduced -

The research team found through research that the night-time economy is using its unique charm to ignite people's various consumption enthusiasms for a period of time, adding rich colors to residents' nightlife. Not only that, in the context of this year’s Year of Consumption Promotion, various regions have responded and used innovation to drive consumption transformation and upgrading. The development of China’s night-time economy has shown unprecedented vitality and innovation, bringing new economic growth points to the city and becoming a It is an important engine to promote consumption, optimize the business environment and create employment.

“

“Night travel and consumption scenes are no longer limited to traditional tourist attractions open at night, but have become a collection of fragmented elements, more "pyrotechnics". "

Sun Tianming said that since the beginning of this year, new policies on night-time economic consumption have been continuously introduced across the country to encourage night-time catering, cultural entertainment, tourism and other activities, accelerate the high-quality prosperity and development of the night-time economy, and further release consumption potential. Regarding the night-time economy in various places, The practice is no longer limited to traditional night markets, catering and shopping, but is a deep integration of culture, technology and innovative consumption, showing a more diverse "Chinese style" urban nighttime economy.

Sun Tianming delivered a report. How to use the emerging rich business formats to inject new impetus into the night economy? The report gives the answer. In terms of industrial innovation, digital technology is driving the transformation of the nighttime cultural tourism industry;

• From the perspective of consumer trends, Youth + culture is also becoming a "manufacturing machine" for urban traffic;

• In terms of cultural tourism, the new "night" state is also releasing new vitality for county development;

• In addition, through the inheritance and excavation of traditional culture, the "nighttime" of many famous traditional cultural cities "Economic" has obvious positive effects.

At the conference, another major highlight

The "Chinese Style" urban nighttime economic parade plan

was officially launched.

The plan will Shenzhen be the starting point to radiate to the Bay Area and spread to the whole country , creating a "Chinese style" urban example, starting from the city Explore the infinite possibilities of night-time economic development from multiple dimensions such as brand building and communication, night-time economy and other new consumption developments.

Subsequently, the "Chinese Style" city night economic parade plan was launched.

3

The nighttime economy is "rolling" to the sky

How to "hard control" the night in the city?

From traditional night eating and shopping

to night tours, night entertainment, and night stays

New business formats, new scenes, and new products for night consumption are constantly emerging

How should we be "hard" in the face of the increasingly large night-time economy

"Control" the night in the city?

Well-known young managers and buyers from different industries in the country’s night-time economy, as well as a number of self-media bloggers, discussed the new value and creativity of the country’s night-time economy from the perspective of youth, and jointly discussed the new development model of the city’s night-time economy.

• Never stopped imagining the night sky

The nighttime economy is no longer a simple extension of time, but also a profound change in urban culture, consumption experience and lifestyle.

During this year’s National Day holiday, the image of Shenzhen’s “City in the Sky” became popular around the world. On September 26, “Shenzhen’s National Day Opening Show with 10,000 Drones” was forwarded by Vice Foreign Minister and Spokesperson Hua Chunying to promote it to the world. Tesla ceo Elon Musk liked "Impressive" on overseas social media and forwarded the related video. The related post has more than 100 million views.

During the seven-day holiday, a total of 10,000 drone performances were carried out in Shenzhen in five areas: Futian, Luohu, Longgang, Longhua and Dapeng. According to relevant data from the Shenzhen Municipal Culture, Sports and Tourism Bureau, the five viewing spots attracted a total of 1.217 million people to watch.

The business districts of Shum Yip Uptown, Dayun Tiandi, and Mission Hills New Town, where the drone show is located, are prosperous in terms of both people and wealth, and their operating income increased by 65.8% year-on-year.

Jiang Xiaotong, assistant to the chairman of Shenzhen Gaoju Innovation Technology Development Co., Ltd., introduced that in recent years, Gaoju Innovation has never stopped imagining the night sky. With technological innovation as its engine, it is committed to innovating in the night economy and driving nighttime consumption. Scenario diversification and intelligent upgrade.

After the official launch of the multi-functional mount version of the formation drone emo2.0 in the first half of this year, which can mount cold fireworks lanterns, flower sprinklers, smokers, etc., it continues to launch new ones - strobe lights. In addition to realizing more functions in one machine, Gaoju Innovation also realizes linkage performances with lighting machines, fireworks machines, and lantern machines, creating a multi-element presentation effect that integrates and interacts with multiple characters.

"

"Gaojuchuang New Hope , supported by its technical strength, will bring highly innovative and ornamental drone performances to all parts of the country. It is also hoped that the drone performances can further boost the regional tourism economy and night economy. growth. ”

Jiang Xiaotong, Assistant to the Chairman of Shenzhen Gaoju Innovation Technology Development Co., Ltd.

• Nighttime economy, part of Shenzhen culture

From bustling urban streets to quiet small town lanes, from lively night market stalls to elegant cafes, young people People born in the 1990s and 2000s have become the main consumer groups in the night-time economy. Capturing the preferences of young people is equivalent to grasping the core competitiveness of the night-time economy.

Chen Weirong, the manager of Chen Weirong Studio and the creator of the comic "Azhen and Aqiang", shared the theme of "N Nighttime Trends Using IP to Detonate Young People", saying that as a "lover" of night-time economic consumption, Shenzhen's rich The rich nightlife provides young people with various ways to "decompress", which is also part of Shenzhen culture.

Chen Weirong shared the theme

• The development of the night-time economy requires diversified consumption scenes

Dai Wei, the host of Three-legged Pig Comedy, believes that the development of the night-time economy requires diversified consumption scenes, and it also requires consumers to have the energy and spending power to experience and consume. , can stimulate the "night" vitality of the city.

Dai Wei said that cultural experience consumption can easily be replaced by other "hard expenses". With the promotion of online talk shows, some people have moved from online to offline performances. In order for these "newcomers" to continue to generate cultural experience consumption, for talk show clubs, outputting high-quality content is the core.

"

"While outputting traditional talk show content, we are also trying to innovate, adding open competitions, social interaction performances, etc. to strengthen the interaction with the audience and extend the main body of the performance from the actors to the audience. I also hope that in the future I can interact more with some institutions and units, meet with you in the form of charity performances, and meet and interact with the audience in more scenes outside the business district, so that everyone can understand the stand-up show culture and enrich everyone's nightlife. ”

• Change consumers’ stereotypes and enrich new ways of playing

Sui Yi, co-founder of Tiaohai Tavern and head of Tiaohai Community Research Institute, is writing "Playing with the community, annual income of over 100 million: Why do young people of this generation often spend the night When sharing the theme of "Diaohai", it was introduced that "Diaohai" has opened 35 stores in 15 cities across the country in 5 years, advocating a "amateur" life with users with the concept of "drinking is not the most important".

The first store of "Jiaohai" is a phenomenon created by a group of amateur drinkers. It also enriches new business formats such as "Jiaohai Post Office" and "Amateur Players" to change consumers' stereotypes of bars and create "interesting" , meaningful, and a scene where you can spend five or six hours with your friends. "

Sui Yi, co-founder of Tiaohai Tavern and head of Tiaohai Community Research Institute,

Of course, the conference activities also ushered in more multi-faceted perspectives and diverse voices, using the Shenzhen expression of "Chinese young" to describe and interpret More exciting possibilities for a night out.

4

How to turn "traffic" into "retention"?

The manager Kaimai unlocked the "Yeli Boiling Point Answer Book"

With the continuous changes and upgrades of the main carrier of the night economy

In recent years,

traditional night markets have gradually transformed into comprehensive business districts

and small and beautiful new models Trendy night market changes

How can major brands break through the

transition from "outstanding" to "out of the circle", change "traffic" into "retention"

and occupy a place in the city's night-time economy?

That day

Managers from various industries opened the mic with enthusiasm

Unlocking the "Yeli Boiling Point Answer Book"

• Focus on the implementation of innovative business formats and innovative brands

Li Qiang, general manager of Xingsheng Business Operations and Management Center, has combined 20 years of experience in Xingsheng Business business process, review Learn about Xingsheng Commercial’s experience and practices in the relaxing experience business.

He introduced -

Xingsheng Commercial attaches great importance to and cares about the implementation of innovative business formats and innovative brands in shopping malls nationwide. Among them, "Super Wednesday" is one of the typical brand formats, which includes the night economy. Various activities will also help make the night economy business better.

In addition, Xingsheng Commercial’s system also attaches great importance to digital empowerment. Through online platforms and commercial malls, it carries out point-to-point operational services to develop its business better.

Li Qiang, General Manager of Xingsheng Business Operations Management Center

• Blurring the boundaries between people and integrating different lifestyles

In recent years, the pet economy has developed rapidly as a new companion economy. According to Zheng Chengrong, co-founder of Swinging Claw Labs, in the night economy or other different types of economic conditions, the pet-loving community continues to grow, and they need new emotional sustenance, new stories and new lifestyles. Paw Lab brings pet people together, connects them to more other types of communities, blurs the boundaries between people, and integrates various lifestyles.

Zheng Chengrong, co-founder of Waizhao Lab

• Nightlife is not just about eating and drinking

"Diversified nighttime entertainment consumption also gives birth to and breeds more new nighttime businesses such as art co-branded IPs, street performances, interactive exhibitions and so on." In Guangdong, Hong Kong and Macao. From the perspective of Miaozi Congtou, one of the top ten hotel experiencers in the Greater Bay Area and one of the top ten travel celebrities on Weibo, the rich supply of business formats and consumption scenarios can meet the multi-level, multi-type and diversified nighttime consumption needs of different groups. In addition, daytime life The fast pace of work has caused everyone to shift their time for eating, drinking, playing, having fun, admiring, and learning to night, and night time has gradually become the "prime time" for consumption.

Meow Zi Congtou also shared the interesting experience of a self-media travel blogger in night consumption. In her view, nightlife is not just about eating and drinking, but can also include more colorful activities. sharing novel and interesting nightlife experiences can not only drive fans to understand the night economy better. In addition, bloggers and brands can also form a positive interaction to achieve a win-win situation of merchant exposure, enhance and help the development of the city’s nighttime economy.

Top 10 hotel experiencers in the Guangdong-Hong Kong-Macao Greater Bay Area, top 10 Weibo travel celebrities Meow Zi Oniontou

Finally,

The long-awaited praise ceremony has arrived.

Who will win the

grand prize this year?

5

-night consumption praise ceremony reveals 3 awards!

Night markets, night shopping, night tours, night exercises, night appreciation, night entertainment, night sports, night fun, the night makes everything you imagine become real. This is inseparable from the help and promotion of kol, the brands that provide services behind the scenes, the construction of nighttime landmarks, and the support of streets and urban areas.

During the praise ceremony, the “Shenzhen-style young” annual consumption influencer kol, the “Shenzhen-style young” annual nighttime economy pioneer brand manager, and the “Chinese style” annual nighttime economy ranking young power were announced on-site.

List of winners

"Shenzhen-style young" annual consumer influence kol winner:

Meow Zi Onion

style sam total

Big wing classmate

Shenzhen eating, drinking and having fun

Love the cookie monster

Beishi classmate

Haishi Guangdong

Yes Only Julie

Hong Kong Sir Gao Songjie

Walking Michael

"Shenzhen-style young" annual night economy pioneer brand manager winner:

Jumping into the sea Shenzhen manager Qiqi

sofun brand manager Liu Jiajun

Chen Weirong Studio Director Chen Weirong, manager and creator of "Azhen and Aqiang" comics

"Chinese Style" annual nighttime economic list young power award-winning unit:

Shenzhen Gaoju Innovation Technology Development Co., Ltd.

The more exciting the night, the more exciting it is, every night is the same!

Shenzhen people

Quickly start your "night trial gap night"

Unlock the exclusive nightlife and go to

gap night! Take advantage of now!

Heat up your night power

Enjoy your night

❤️❤️❤️

Chief producer: Rong Mingchang Liu Jiangtao

Chief planner: Chen Wending Liu Anran

Coordinator: Xie Chen

Text coordinator: Nandu reporter Zhang Yanli

Writing: Nandu reporter Xie Meng Qin Shilin, Zhang Yanli

Photography: Nandu reporter Zhao Yanxiong

Report coordinator: China's high-quality development of night-time economy research group

Report writing: China's high-quality development of night-time economy research group Yuhui Yang Zhijian Yuyue Zhang Wenxin

Report data support: iimedia research iiMedia Consulting and public data compilation

Planning: Luo XiranXu FeixiaCheng Yajuan

Products: Guo Jingwen, Zhang Wenxin, Lin Dandan, Li Jing, Zhao Xinxuan (internship)

Video: Chen Jiaxin, Yao Jiajia, Zheng Mingpeng, Huang Jiaqi, Luo Liang, Wang Zesen, Mao Weijun, Peng Zhengliu Positive Liu Yanchen

Design: Liu Si, Zheng Baiqi, Yang Jiating, Guo Juanlan Wei Can Liang Xueer Liu Xiaocong

Technology: Xiao Jintao Zhang Zhifeng

Execution: Wu Beixing Xu Feixia Luo Xiran Cheng Yajuan Guo Jingwen Zhang Wenxin Lin Dandan Yan Yifeng Ran Feilong Liang Xueer Zhao Xinxuan (internship) Chen Ming Feng Shuijing

Editor: Liu Miao

* Hosted by the 5th China Nighttime Economic Development Conference

Unit: Shenzhen Municipal Commerce Bureau, Southern Metropolis Daily

Co-organizer: China Chamber of Commerce

Co-organizer: Longgang District Party Committee Propaganda Department, Longgang District Commerce Bureau, Longgang District Culture, Radio, Television, Tourism and Sports Bureau

Organizer: Shenzhen Big Event Media, Wancaishe, Aoyi.com, Galaxy Holding Group

Special support units: Shenzhen Retail Commerce Industry Association, Shenzhen Cuisine Association, Shenzhen Cultural Market Industry Association, Shenzhen Tourism Association