On October 29, the second Future Financial Science Award National College Student IMC (Integrated Marketing Communication) Competition "Intelligent Media Campus Tour" college lecture tour was officially launched. Different from the previous one, the first stop of this college lec

2024-11-01 20:24:04 entertainment 7965℃

On October 29, the second Future Financial Science Award·National College Student IMC (Integrated Marketing Communication) Competition "Intelligent Media Campus Tour" college lecture tour was officially launched. Different from the previous one, the first stop of this college lecture tour left Guangdong and went all the way north to Communication University of China. Professors from Communication University of China and corporate figures gathered at the event to provide students with practical knowledge on intelligent media marketing that is in line with the workplace.

(from left to right: "What is worth buying?" Zhang Yuang, head of e-commerce marketing, Zhao Xinli, dean and professor of the School of Advertising, Communication University of China, Chen Wending, member of the Economic Committee of Southern Newspaper Media Group and general manager of Southern Metropolis Newspaper, Communication University of China Du Guoqing, professor of the School of Advertising, Song Chenyao, general manager of NetEase Media Marketing Management Center)

The 2nd Future Financial Science Award·National College Student IMC (Integrated Marketing Communication) Competition is guided by the China Advertising Association, Southern Metropolis Newspaper, n Video, Wancai Sponsored by the media, with the National Advertising Research Institute and the Academic and Educational Working Committee of the China Advertising Association serving as academic guidance, it is an integrated marketing communication skills competition for Chinese college students around the world with the goal of discovering future talents in the fields of intelligent media marketing and corporate management. The purpose of the

competition is to "promote learning through competition and educate talents through competition", promote the integration of industry and education in collaborative education, explore new models of talent training, discover, cultivate and reserve operational talents with integrated marketing communication skills for China's intelligent media marketing field, and promote The new generation of talented, ambitious, and passionate young people have integrated their abilities with industry needs and quickly invested in the construction of intelligent media marketing, injecting new thinking, new ways of playing, and new power into the industry.

Communication University of China was selected as the first stop.

is the collision and integration of communication and marketing.

For Communication University of China, the second Future Financial Science Award is a bridge, connecting media students and enterprises, allowing students to have channels to find platforms. Zhao Xinli, dean and professor of the School of Advertising at Communication University of China, also mentioned in his speech: Students must resonate with the industry and resonate at the same time, because the times are changing so fast now, so we are particularly looking forward to such a competition. It can bring us more industry resources and bring more practical opportunities to our students.

(Speech by Zhao Xinli, Dean and Professor of the School of Advertising, Communication University of China)

Communication University of China was chosen as the first stop of the “Intelligent Media Campus Tour” because this institution with a history of 70 years has always been at the forefront of the field of information communication. Frontiers in Media Education and Research. As Chen Wending, member of the Economic Committee of Southern News Media Group and general manager of Southern Metropolis Newspaper, said in his speech, young people are the initiators, recipients and disseminators of most marketing actions. They are not only the reserve force to promote the evolution of smart media marketing, but also the enablers. The consumer group that marketing ultimately converts into. Therefore, in the competition's integrated marketing plan based on "Brand Marketing Revenue Generation", students must not only reflect precise intelligent insights and effectively solve pain points and difficult demand points, but also reflect the successful transformation of the plan, which can be implemented and executed. Realizable. This is what we value most, and it is also the biggest score in the review and judging of the entire event.

(Chen Wending, member of the Economic Committee of Southern News Media Group and general manager of Southern Metropolis Newspaper, delivered a speech)

After the speech, it was followed by sharing of useful information from corporate celebrities. Song Chenyao, general manager of NetEase Media Marketing Management Center, took "Good content with attitude" as the theme, starting from the dimensions of resonance, co-creation, and breaking the circle, how to deeply bundle the popular attitudes and marketing to create a circle-breaking Advertising work. And with the help of the brand’s real marketing cases, contestants can deeply dissect the competition proposition and quickly find the entry point.

(Song Chenyao, general manager of NetEase Media Marketing Management Center)

"What is worth buying?" Zhang Yuang, head of e-commerce marketing, used "interest" as the entry point to analyze the key role of interest in consumption, and proposed "taking interest as the core of operations" , with AI as the driving force" perspective, create a 1+n business model, that is, using one category to drive marketing opportunities across all categories.If NetEase Media's "attitude hot words" have broadened the marketing thinking of the contestants, then the dry information on "what is worth buying" has deepened the contestants' marketing insights vertically.

(Zhang Yuang, head of e-commerce marketing at "What's Worth Buying")

Du Guoqing, the instructor of the last special gold medal winner Liao Luwen, professor at the School of Advertising at Communication University of China and the first doctorate in advertising in China, brought Liao Luwen's award-winning plan , sharing with the students present where the idea for an award-winning work comes from, hoping that through the dismantling of excellent cases, the contestants can find new ideas for creative marketing.

(Professor Du Guoqing, School of Advertising, Communication University of China)

Beijing Technology and Business University continues its efforts

Looking for new forces in China’s intelligent media marketing

The second stop of the “Intelligent Media Campus Tour” college lecture tour came to Beijing Technology and Business University, Nandu and Beijing Technology and Business University Language Had an in-depth discussion with Gao Lihua, professor and doctoral supervisor of the Advertising Department of the School of Communication, on how to create "operational talents".

As Professor Gao Lihua said, future advertisers need to become cross-domain and multi-dimensional "operational talents" who can find a balance between technology, creativity and business.

(Gao Lihua, professor and doctoral supervisor of the Department of Advertising, School of Language and Communication, Beijing Technology and Business University)

At the same time, Professor Gao Lihua said that the "Future Financial Science Award" is not only a competition, but also an important step for students to move towards their careers. She hopes that the students can release their creativity in the competition, find inspiration in the market, grow into a new force in China's intelligent media marketing industry, and contribute the strength of BIC to the development of intelligent media marketing!

(students from Beijing Technology and Business University)

Immediately afterwards, Su Fennan, deputy director of the Bay Area Video News Department of Southern Metropolis Daily, gave a live demonstration of the entry plan of the first special gold medal winner, focusing on how good creativity and ideas are The students were most concerned about the issues such as the birth of the contest, which kind of creative works would be favored by the judging teachers, and what kind of on-site proposal performance would make the contestants stand out. We conducted in-depth dismantling and analysis for the students on the spot.

(Su Fennan, Deputy Director of the Bay Area Video News Department of Southern Metropolis Daily)

Helps the high-quality development of China’s intelligent media marketing

Drawing on the experience of the previous competition, the second Future Financial Science Award·National College Student IMC (Integrated Marketing Communication) Competition was held. Through comprehensive reform, mechanism innovation, layout upgrading, and track upgrading, we have built a new platform for enterprises to assume social responsibilities, created a new model for enterprises to support education and participate in social welfare activities, and help high-quality development of China's intelligent media marketing. The

competition has officially started collecting works. Participants will go through preliminary review, re-review, and final review, and finally face the jury to make on-site proposals. The best among them will not only receive a cash reward of up to 30,000 yuan and related prizes, but also have the opportunity to receive an olive branch from the jury and win an internship offer from a famous company.

In addition to universities in Beijing, the university lecture tour will also visit key universities across the country. What kind of exciting sharing will the guests bring? Let's look forward to it together.

The 2nd Future Financial Science Award·National College Student IMC (Integrated Marketing Communication) Competition has entered the hot solicitation stage. For information about the event details, registration channels, event groups and other information, please scan the QR code in the poster ↓↓

No matter for For enterprises, or for the prospects of China's intelligent media marketing, the second Future Financial Science Award National College Student IMC (Integrated Marketing Communication) Competition is like a "talent selection machine", selecting talents for enterprises and China's intelligent media marketing Professionals with new media productivity concepts, diverse integrated thinking, understanding of digital development, and intelligent marketing capabilities.