This week the mainland film market will welcome 13 new films. This is the week with the most new films after the National Day this year. The main reason is that many domestic films have begun to market the concept of Halloween. In recent years, whether it is a traditional festiva

​This week the mainland film market will welcome 13 new films.

is the week with the most new films after the National Day this year. The main reason is that many domestic films have begun to market the concept of Halloween. In recent years, whether it is a traditional festival or a Western festival, they have basically used it to promote consumption. Unfortunately, the audience seems to not buy it.

The pre-sale situation of this week’s new films is not optimistic.

Horror movies return to theaters? The pre-sale box office of "Gao Qisheng"'s new film is only 868,000.

Although there are many new films this week, leaving aside the low-cost production, the ones that really attract attention are "Yuanyang Tower: The Terror" and "Burning City".

"Yuanyang Tower: Terror" is a domestic horror film that has been rarely seen in theaters in recent years.

We all know that "Far Cry" starring Yang Mi in 2011 earned nearly 100 million at the box office at a cost of 5 million. It directly started the trend of domestic horror films and popular movies. It can be said that it changed the domestic film industry to a certain extent. towards.

After that, domestic horror films swarmed onto the big screens in mainland China, but due to environmental constraints, it was impossible for domestic films to truly feature the so-called ghosts and gods.

These domestic horror films have basically turned into scientific, educational and crime films. They always have to give the audience a scientific explanation at the end, which makes the audience feel baffled, and ultimately forms a fixed impression. Domestic horror films are all bad films, and the box office is also bad. It is getting lower and lower, and eventually domestic horror films have no choice but to transition to the large online market.

Perhaps after seeing the success of Hollywood R-level blockbusters such as "Alien" and " Venom3", domestic horror films are a bit ready to make a splash again.

"Yuanyang Tower: The Horror" stars more than 10 stars including Li Meng, Su Xiaoding, Hai Lu, Zhao Yingzi, etc.

Although not a first-line superstar, Li Meng has starred in many hit movies such as " in the octagonal cage" and " silently kills " in recent years, not to mention Su Xiaoding, who played the role of Gao Qisheng in "Hurious" It can be said that he is a household name, and Hailu and Zhao Yingzi are also famous actors.

It can be said that "Yuanyang Tower: Terror" is the domestic horror film with the strongest star lineup in recent years. The story of the movie

is very simple. A certain rich man wanted to play a game and asked to share the deceased's 7 million deposit equally if he stayed in the ghost house for 7 days. So the protagonist group moved into the Yuanyang House. Unexpectedly, nightmares, auditory hallucinations, Cries in the night, bloody footprints on the wall and other supernatural events.

The plot and trailer can actually be guessed by the audience. "Yuanyang Tower: The Horror" is nothing more than a surprise, but it is actually a so-called horror film about a man-made disaster.

Audiences are really not interested in this set. Even with the blessing of Halloween gimmicks, as of 22:00 on October 29, the pre-sale box office of the movie is only 868,000. It seems that the road of returning domestic movies to theaters will not work!

learn from Wu Jing spent 200 million to make a science fiction blockbuster, but the pre-sale box office was only 440,000. What is the problem with Andy Lau 's new film?

But the bigger disappointment this week is Burning City.

Of course, this disappointment is not about the quality of the film, but the attitude of mainland audiences towards Hong Kong films.

"Burning City" is undoubtedly the finale of Hong Kong films in 2024. The production cost of the film exceeds 200 million. It is billed as the first Chinese radioactive disaster blockbuster. This seems to be the favorite publicity gimmick of Hong Kong films. Even if it is used by mainland films, it will be the best. With the reputation of being the first film in China, this is one of the reasons why Hong Kong films are increasingly declining in the mainland. They don’t know how to resonate with the mainland audience! The movie

is scheduled to premiere on November 1st and has been screened in advance in mainland China and Hong Kong.

"Burning City" has a lot of gimmicks, but the plot is actually very simple. Fan Weili, played by Andy Lau, was once a public servant at the Hong Kong port. Due to an accidental fire, his wife died, and Fan Weili was also hit and resigned.

Fan Weili has been living in a nightmare for the next 10 years. During this period, the problem of Hong Kong's inability to deal with harmful electronic waste became more and more serious, which eventually led to the leakage of strong radioactive materials and a disaster that destroyed the city. Of course, the movie is a bit like " Chills ", focusing on high-level decision-making. In this regard, there are also a lot of special effects scenes, including internal fighting among the actors and even using disasters to fight for power.

"Burning City" even has a gimmick that is a Hong Kong film version of " The Wandering Earth ", which is intended to usher in the era of science fiction films in Hong Kong films.

Like Louis Koo's " Tomorrow War ", "Burning City" has been popular in the Hong Kong market, and even scored a record high score of 9.9 by viewers. However, in the mainland market, the popularity of "Burning City" is really low. .

As of 22:00 on October 29, the box office of the movie in the five days of screening was less than 9 million, and the pre-sale box office was only a little over 460,000.

Most of the film media predict that the mainland box office of "Burning City" will not exceed 200 million.

In my opinion, the biggest problem with "Burning City" is the format. Hong Kong movies always want to follow Wu Jing's example and make war blockbusters and science fiction blockbusters, but they are always limited to Hong Kong. He was a star, but in the end he still used the old trick of catching the mole. This time "Burning City" is still the same, with such a big accident and disaster.

The whole movie is just Hong Kong people messing around. Such a crisis does not show the will of the country at all.

is completely copying the model of Hollywood blockbusters and promoting personal heroism, but your target market is mainland audiences, not North American audiences. The reason why "The Wandering Earth" became a super hit is the core of Chinese culture.

What’s interesting is that “Burning City” also invited “The Wandering Earth” director Guo Fan to promote it.

Andy Lau himself also starred in " The Wandering Earth 2", but why can't Hong Kong movies learn this? Or are you too arrogant to want to learn?

And the audience has already given the answer. Now Hong Kong films have little appeal in the mainland market. Even if "Burning City" has a good reputation after screening, the vast majority of the audience still does not believe that Hong Kong films can produce good works. Sales and popularity prove this.