Recently, the 2024 World Hokkien Golden Song Awards Ceremony and the Cross-Strait Hokkien Music Grand Prix Global Promotion Competition (hereinafter referred to as the Global Promotion Competition) were held in Longwen District, Zhangzhou City, China. 30 groups of contestants san

Recently, the 2024 World Hokkien Golden Song Awards Ceremony and the Cross-Strait Hokkien Music Grand Prix Global Promotion Competition (hereinafter referred to as the Global Promotion Competition) were held in Longwen District, Zhangzhou City, China. 30 groups of contestants sang with all their heart, and Hokkien songs such as "Teenage Dream", "Friends", "Grandma's Back" and "Destined" were performed in turn. After fierce competition, 12 groups of global winners including Gao Wenwen, Lai Jingjing, and Back to Brothers won the "tickets" for the global finals. On the evening of October 31st, the qualified contestants will participate in the global finals in Anxi County, Quanzhou City, China, to compete for the new world Hokkien singing king.

global promotion competition (30 to the top 12 competition) scene. Picture provided by the organizer

It is understood that in the global promotion competition (60 to top 30 competition), 60 contestants from all over the world are divided into 6 groups to compete. 2 people in each group can directly advance to the top 30, and the remaining players will be ranked according to their scores. The top 18 admitted students will advance to the top 30. Subsequently, the top 30 players in the global promotion competition (30 to top 12 competition) were drawn and divided into three groups. Among the three groups of players, a total of 6 players were selected to directly advance to the top 12 finals. Other players will be ranked according to the judges' scores, and the top 6 players will also advance to the top 12 finals, which will ultimately determine the top 12 list in the world.

It is reported that the World Hokkien Golden Song Awards Ceremony and the Cross-Strait Hokkien Music Grand Prix are planned by Ke Xiping, a member of the National Committee of the Chinese People’s Political Consultative Conference and chairman of the Xiamen Federation of Industry and Commerce (General Chamber of Commerce). Chen Fei initiated and served as the chief producer and chief director. This event is an innovative, unique, and global music culture brand. The event aims to create a large-scale, wide-reaching, and highly professional Hokkien Golden Melody Awards Ceremony, and to build a platform based in South Fujian and radiating globally. The organizing committee invited five professional musicians, Ke Yimin (Malaysia), Huang Qingyuan (Taiwan, China), Liu Mingrui (Malaysia), Jiang Xiaoyu, and Li Shiyao, as judges of the global promotion competition to score and comment on the contestants.

Ke Xiping introduced that on July 14, the 2024 World Hokkien Golden Melody Awards Ceremony and the Cross-Strait Hokkien Music Grand Prix held a global launch ceremony and China-Malaysia Night in Malaysia. This event also officially launched global registration on the same day. The 2024 World Hokkien Golden Melody Festival has set up seven competition areas and more than 30 sub-divisions around the world, hosting nearly 70 competitions. The scale of this year's event reached a record high, attracting more than 12,000 players to sign up. Among them, the Fujian competition area has three sub-divisions: Xiamen, Zhangzhou and Quanzhou; the Taiwan competition area has three sub-divisions: Taipei, Taichung and Kaohsiung; the Southeast Asian competition area has six sub-divisions: Singapore, Malaysia, Indonesia, Philippines, Thailand and Brunei. ; The Greater Bay Area competition area consists of three sub-divisions: Hong Kong, Macau, and Guangdong competition areas; the European and American competition areas; the Beijing-Tianjin-Hebei competition area; and the Yangtze River Delta competition area. It is worth mentioning that this year, the children's competition area and the college competition area were opened for the first time, the Thailand and Brunei competition areas were restored, and the southern Zhejiang and Guangdong eastern Guangdong sub-areas were added.

global promotion competition (30 to enter the top 12 competition) scene. Photo provided by the organizer

"Minnan music has no borders. It can break through races and regions, connect people from all over the world, gather people from all over the world in Longwen, Zhangzhou, and then sing to the world." Chen Fei said that the top 60 contestants in this year's global promotion competition are all of good quality and have a high singing level. Some also have their own original songs. The competition is very fierce, but because the competition always has to decide the winner and the winner, some Players can only stop at the top 60. "My dream is to spread Hokkien songs to every corner of the world and let Hokkien culture shine around the world." Chen Fei said that he hopes that through the competition, more young people will fall in love with Hokkien songs and Hokkien culture.