Jiemian News Reporter | Qin Siyue Jiemian News Editor | Lou Qinqin According to multiple insiders in the sports industry, Messi recently established a production company called 525 Rosario, and the company will open offices in Miami and Los Angeles. Public information shows that

Interface News Reporter | Qin Siyue

Interface News Editor | Floor Jingqin

According to multiple insiders in the sports industry, Messi recently established a company called 25 Rosario production company , the company will Opens offices in Miami and Los Angeles.

Public information shows that in addition to the Messi family, the company’s investors also include , which has produced the "Messi’s World Cup" series of videos. smuggler entertainment. So, 25 Rosario CEO (ceo) is from smuggler entertainment Tim · Pastore .

Tim · Pastore pointed out that the company’s new business will continue Based on family and community promotion, breaking through traditional video content. Messi said in a public statement: "We look forward to working with smuggler entertainment to bring new initiatives and new products with global influence in the entertainment field. "

The ten highest-paid athletes in the world in 2024 announced by Forbes On the list, Messi ranks third with an income of of US$135 million (approximately 961 million yuan). In addition to salary, the Argentine's business investments also helped him accumulate considerable wealth.

From sportswear to technology and finance, Messi has made big moves in the investment field almost every year: hotel brand Majestic i Messi (King of Messi), NFT product the Massiversa (Messi Universe), etc. Messi launches personal brand and products. In 2022, Messi also founded his own technology investment company play time sports-tech in California, USA. play time sports-tech's main business is investment in sports, media and technology. At present, many start-ups focusing on football games and football NFT have received investment from play time sports-tech.

The fastest growing company is mgo global, which once represented the Messi brand. mgo global was founded in 2018 and is headquartered in Florida, USA. Its main business is to build and operate personal brands for sports and entertainment stars. On November 18, 2022, mgo global submitted a listing application to the U.S. Securities and Exchange Commission. In January this year, mgo global was listed on Nasdaq. Thanks to the "Messi" effect, the stock price reached its highest point of $16.61."The popularity of the Qatar World Cup helped the messi store enter the Middle East market. During the World Cup, online sales in China and Latin America also increased significantly." mgo global had said. Messi is not the only sports star who is keen on doing side jobs. Take Messi’s new production business as an example. In 2022, seven-time F1 world champion Lewis Hamilton founded a film and television company called Dawn Apollo Films. Television production company. The company was jointly established by Hamilton and his agent. It promoted two film and television projects as soon as it was established. One is a feature film starring Brad Pitt , and the other is an F1-themed feature film in which Hamilton himself participated.

Clothing is the area in which sports stars invest the most. Messi's old rival Ronaldo established his personal brand cr7 as early as 2013. "cr7" represents Ronaldo's abbreviation and his jersey number when he played for Manchester United. cr7 is behind jbs, Denmark's largest underwear manufacturer. Thanks to Ronaldo's global influence, JBS successfully entered more than 50 overseas markets just one year after cooperating with CR7. In 2014, cr7 entered the Chinese market. After eleven years of development, cr7’s product categories have expanded from underwear to perfume, shoes and children’s clothing.

The aforementioned Forbes list of the ten highest-paid athletes in 2024 , in addition to countless commercial endorsements and sponsorships, almost everyone on the list has their own side business: James owns Liverpool , AC Milan Waiting for shares of football giants; "Primary school student" Curry just opened the world's first store of his personal brand in China this month.

Well-known sports media Sportico commented on this: "Athletes' income on the field decreases after retirement, so many athletes are engaged in side jobs while they are in service, and their off-field income is also amazing.”