Adapting literary IP as a film and television project has been an important position for Xinli Media, a subsidiary of China Literature Group, since its establishment seventeen years ago. The field of serious literature IP film and television adaptation has produced classic works such as "Parental Love" and " Bailuyuan ". Realistic urban dramas adapted from Yi Shu's works " My First Half of Life ", " Golden Years " and " Rose's" Story " has also been recognized by the market and audiences.
Xinli Media revealed that in the subsequent reserve and development of works, it will continue to consolidate the direction of the above themes. The works currently in preparation include the fifth Mao Dun Literature Award work " Dust Settled ", the sixth Mao Dun Literary Award The literary award-winning work "Zhang Juzheng" and the 11th Mao Dun Literature Award "A Thousand Miles of Rivers and Mountains". " Single Woman " adapted from writer Yi Shu has also entered the filming and creation stage.
"The World" has been loved by audiences of all ages since its launch on January 28, 2022, and has become a veritable national IP. The first round of broadcast attracted more than 371 million viewers, setting a new high for CCTV's prime time series in the past eight years. "Show morality and responsibility in the fireworks of the world, and express feelings and aspirations in the joys and sorrows." This was the original intention of the original author Liang Xiaosheng when he first wrote "The World", and it also impressed producers such as China Literature and Xinli Media to decide to make his film and television reasons. In the end, it took nearly 4 years, and with the efforts of the production and creative teams, this era IP with public emotions and collective resonance was created.
Screenwriter Wang Hailu once said that the adaptation of "The World" was her "most difficult creation since she started working in the industry." It is extremely difficult to adapt such a huge work into a script. "Human World" tells the stories of ordinary people in these ordinary Chinese families. Cleverly connecting individual destiny with the development of the country, and completing the propositional narrative of the isomorphism of family and country point by point, it has both historical depth, human warmth, and artistic height. The successful adaptation of "In the World" has also become an innovative fusion of literature, film and television successful example.
Text/Beijing Youth Daily reporter Yang Wenjie
editor/Qiao Ying
