The following is the full text of the report:
The night is dim and the vitality is boundless. At the intangible cultural heritage market on the shore, national-style dances interpret the charm of Xi; on the river, you can enjoy the elegance of the Wei and Jin Dynasties with painted boats and clear water mist... As the Mid-Autumn Festival approaches, the "Xinlangya" all-night block in Lanshan District, Linyi City, Shandong Province launches a moon worship ceremony, Hanfu parade, Zhuge Liang Various cultural activities such as markets allow visitors to immerse themselves in the past and present, appreciate the night view of Langya, and feel the charm of Yimeng.
"Wearing Han Chinese clothes and taking a boat to admire the moon, and watching the country's first real-life water night tour performance with the theme of Dongyi and Wei and Jin Dynasties "Night Painting Langya", I felt like I was 'travelled' all of a sudden." Visitor Liu Yancai said with emotion. Since the beginning of this year, projects such as Lantern Mountainâs âNew Langyaâ all-night block have received more than 10 million tourists.
In the Shusheng Pavilion, a landmark building in Linyi, a unique and immersive game drama "Langya Storm" breaks the traditional theater viewing and performance relationship, leading tourists into the "Langya World" during the Wei and Jin Dynasties through character experience. "The dissemination of traditional culture not only requires exquisite visual effects, but also requires consumers to be immersed and personally participate in it. Therefore, "The Legend of Langya" integrates various elements such as performing arts, games, and cultural creativity. Visitors can participate in promoting the development of the plot and gain more A good cultural experience." Li Keping, the project leader of the "Lang Ya Fengyun" immersive game theater project.
html On September 4, the 20th Linyi Shusheng Cultural Festival opened, with 28 activities in four major sections: art exhibitions, cultural research, cultural creative transactions, and cultural benefits for the people. In the "Xinlangya" night-time street, calligraphy enthusiasts splashed ink in front of a huge moon model, wrote inscriptions and paintings on traditional paper fans, and a famous calligraphy city was immersed in the rich poetry and fragrance of ink. "It is difficult to impress tourists with the traditional sightseeing model. We have integrated elements such as traditional culture and distinctive folk customs into markets and neighborhoods to increase immersive cultural consumption and attract more young people." said Liu Zhengxing, deputy director of the Lanshan District Culture and Tourism Bureau. .In the past two days, in the "Canal Memory" historical and cultural block beside the ancient canal in Rencheng District, Jining City, an elegant and lively "Wenrun Rencheng Enjoy Life" 2024 Canal Cultural Market is underway. More than 30 antique stalls are scattered throughout the streets and alleys, recreating the bustling market and gathering of merchants in ancient times. The market has both intangible cultural heritage handicrafts and authentic local delicacies, as well as a performance of Shandong Bangzi's large-scale modern drama "Bamboo Cane Alley", which makes tourists seem to "travel" to thousands of years ago...
As night falls, traditional Chinese medicine The stall "out of the circle" strongly. âFinally, I drank the freshly prepared black plum and tangerine peel drink, which is sweet and sour, delicious and healthy.â Hou Likun, a tourist born after 2000, said that he planned to go to the traditional Chinese medicine special treatment area to experience massage and acupuncture, and buy some traditional Chinese medicine incense. Gift pouches, bookmarks and other cultural and creative products to friends.
The ancient market makes the ancient canal more dynamic. "With the opening of the Canal Cultural Market and the rise of 'Canal Night Tour', the 'Canal Memory' project currently receives an average of 5,000 to 10,000 tourists per day, and more than 20,000 tourists on weekends." Jining Canal Cultural Tourism Development Co., Ltd. Ding Xin, Minister of General Affairs said.
In the Dongwanyuan Scenic Area of ââLinqing City, the retro-style buildings of pavilions, pavilions and flowing water and walking trails make the entire scenic area show its classical style. After a burst of gongs and drums, the large-scale interactive parade performance "Happy Events on the Canal" officially started. The actors wore red robes and played gongs to clear the way, and the audience seemed to have "traveled" to the parade scene of the ancient number one high school. The one-act costume drama "Wuhua Tianbao Linqingzhou" allows visitors to "travel" to Linqing during the Ming and Qing Dynasties in the space created by the interpretation, and understand the history and cultural heritage of Linqing. "This interactive interpretation gives people a strong sense of immersion and provides them with a new and higher-quality cultural consumption experience," said citizen Liu Pengfei.
"We have specially planned a series of Mid-Autumn Festival activities with the theme of 'Elegance of Han Dynasty·Mid-Autumn Festival'. Among them, activities such as Chang'e flying to the moon performance, moon worshipping ceremony and other activities extract cultural symbols from myths and legends to highlight the charm of traditional Chinese culture; The Hanfu parade and Mid-Autumn Festival lantern riddle guessing activities also provide tourists with an immersive cultural experience, stimulating people's curiosity and sense of identity about traditional costumes and customs," said Xu Zhiwei, director of Dongwanyuan Scenic Area.
Recently, the Shandong Provincial Department of Culture and Tourism studied and formulated the "Implementation Plan for Further Boosting the Cultural Tourism Market", emphasizing the need to enrich the supply of tourism performing arts products and support the expansion of scenic spots, theaters, theme parks, park blocks, commercial complexes, etc. Utilize and enrich performance formats, create immersive, experiential, and interactive high-quality performing arts projects, and cultivate innovative on-site performing arts and experience scenes. Each national 5a-level scenic spot will create at least one high-quality performing arts project. National 4a-level scenic spots, provincial-level and above night cultural tourism consumption clusters, and tourist leisure streets are encouraged to create diversified performing arts projects, and a number of outstanding tourism performing arts projects will be selected.
The following is the full text of the report:
The night is dim and the vitality is boundless. At the intangible cultural heritage market on the shore, national-style dances interpret the charm of Xi; on the river, you can enjoy the elegance of the Wei and Jin Dynasties with painted boats and clear water mist... As the Mid-Autumn Festival approaches, the "Xinlangya" all-night block in Lanshan District, Linyi City, Shandong Province launches a moon worship ceremony, Hanfu parade, Zhuge Liang Various cultural activities such as markets allow visitors to immerse themselves in the past and present, appreciate the night view of Langya, and feel the charm of Yimeng.
"Wearing Han Chinese clothes and taking a boat to admire the moon, and watching the country's first real-life water night tour performance with the theme of Dongyi and Wei and Jin Dynasties "Night Painting Langya", I felt like I was 'travelled' all of a sudden." Visitor Liu Yancai said with emotion. Since the beginning of this year, projects such as Lantern Mountainâs âNew Langyaâ all-night block have received more than 10 million tourists.
In the Shusheng Pavilion, a landmark building in Linyi, a unique and immersive game drama "Langya Storm" breaks the traditional theater viewing and performance relationship, leading tourists into the "Langya World" during the Wei and Jin Dynasties through character experience. "The dissemination of traditional culture not only requires exquisite visual effects, but also requires consumers to be immersed and personally participate in it. Therefore, "The Legend of Langya" integrates various elements such as performing arts, games, and cultural creativity. Visitors can participate in promoting the development of the plot and gain more A good cultural experience." Li Keping, the project leader of the "Lang Ya Fengyun" immersive game theater project.
html On September 4, the 20th Linyi Shusheng Cultural Festival opened, with 28 activities in four major sections: art exhibitions, cultural research, cultural creative transactions, and cultural benefits for the people. In the "Xinlangya" night-time street, calligraphy enthusiasts splashed ink in front of a huge moon model, wrote inscriptions and paintings on traditional paper fans, and a famous calligraphy city was immersed in the rich poetry and fragrance of ink. "It is difficult to impress tourists with the traditional sightseeing model. We have integrated elements such as traditional culture and distinctive folk customs into markets and neighborhoods to increase immersive cultural consumption and attract more young people." said Liu Zhengxing, deputy director of the Lanshan District Culture and Tourism Bureau. .In the past two days, in the "Canal Memory" historical and cultural block beside the ancient canal in Rencheng District, Jining City, an elegant and lively "Wenrun Rencheng Enjoy Life" 2024 Canal Cultural Market is underway. More than 30 antique stalls are scattered throughout the streets and alleys, recreating the bustling market and gathering of merchants in ancient times. The market has both intangible cultural heritage handicrafts and authentic local delicacies, as well as a performance of Shandong Bangzi's large-scale modern drama "Bamboo Cane Alley", which makes tourists seem to "travel" to thousands of years ago...
As night falls, traditional Chinese medicine The stall "out of the circle" strongly. âFinally, I drank the freshly prepared black plum and tangerine peel drink, which is sweet and sour, delicious and healthy.â Hou Likun, a tourist born after 2000, said that he planned to go to the traditional Chinese medicine special treatment area to experience massage and acupuncture, and buy some traditional Chinese medicine incense. Gift pouches, bookmarks and other cultural and creative products to friends.
The ancient market makes the ancient canal more dynamic. "With the opening of the Canal Cultural Market and the rise of 'Canal Night Tour', the 'Canal Memory' project currently receives an average of 5,000 to 10,000 tourists per day, and more than 20,000 tourists on weekends." Jining Canal Cultural Tourism Development Co., Ltd. Ding Xin, Minister of General Affairs said.
In the Dongwanyuan Scenic Area of ââLinqing City, the retro-style buildings of pavilions, pavilions and flowing water and walking trails make the entire scenic area show its classical style. After a burst of gongs and drums, the large-scale interactive parade performance "Happy Events on the Canal" officially started. The actors wore red robes and played gongs to clear the way, and the audience seemed to have "traveled" to the parade scene of the ancient number one high school. The one-act costume drama "Wuhua Tianbao Linqingzhou" allows visitors to "travel" to Linqing during the Ming and Qing Dynasties in the space created by the interpretation, and understand the history and cultural heritage of Linqing. "This interactive interpretation gives people a strong sense of immersion and provides them with a new and higher-quality cultural consumption experience," said citizen Liu Pengfei.
"We have specially planned a series of Mid-Autumn Festival activities with the theme of 'Elegance of Han Dynasty·Mid-Autumn Festival'. Among them, activities such as Chang'e flying to the moon performance, moon worshipping ceremony and other activities extract cultural symbols from myths and legends to highlight the charm of traditional Chinese culture; The Hanfu parade and Mid-Autumn Festival lantern riddle guessing activities also provide tourists with an immersive cultural experience, stimulating people's curiosity and sense of identity about traditional costumes and customs," said Xu Zhiwei, director of Dongwanyuan Scenic Area.
Recently, the Shandong Provincial Department of Culture and Tourism studied and formulated the "Implementation Plan for Further Boosting the Cultural Tourism Market", emphasizing the need to enrich the supply of tourism performing arts products and support the expansion of scenic spots, theaters, theme parks, park blocks, commercial complexes, etc. Utilize and enrich performance formats, create immersive, experiential, and interactive high-quality performing arts projects, and cultivate innovative on-site performing arts and experience scenes. Each national 5a-level scenic spot will create at least one high-quality performing arts project. National 4a-level scenic spots, provincial-level and above night cultural tourism consumption clusters, and tourist leisure streets are encouraged to create diversified performing arts projects, and a number of outstanding tourism performing arts projects will be selected.
Source: Economic Daily