This is the most crowded Mid-Autumn Festival stall in history. Naturally, it is also a quite bleak and deserted Mid-Autumn Festival stall. In just a few days, 21 films were released, which is quite crowded. It is not uncommon for popular films to be clustered together, but i

This is the most crowded Mid-Autumn festival in history, and naturally it is also quite bleak and deserted.

In just a few days, 21 films were released, which is quite crowded. It is not uncommon for popular films to be clustered together, but it is rare for such a large number of short-scheduled films to be clustered together.

Therefore, this Mid-Autumn Festival stall is also known as the most crowded Mid-Autumn Festival stall in history.

Although there are a lot of films in a wide range of genres, the results are disastrous. As of now, only one new film "Wild Child" has a box office of over 100 million, and the box office for the entire period is only 260 million. There is only the last day left for the Mid-Autumn Festival, and the single-day box office will definitely decline severely. In the end, the Mid-Autumn Festival box office will still be difficult to exceed 400 million. And this is consistent with the Mid-Autumn Festival box office in the past two years.

In 2023, the Mid-Autumn Festival box office was 367 million, and in 2022, the Mid-Autumn Festival box office was 371 million.

Throughout film history, the highest box office for the Mid-Autumn Festival was in 2019. That year, the Mid-Autumn Festival box office received 803 million. Since then it has been declining year by year. Especially in the past three years, the Mid-Autumn Festival box office has been below 500 million.

Now, although it is the same as in the past two years, there are 21 new films, which actually continues to decline.

Although "Wild Child" has a box office of over 100 million, it is the only Mid-Autumn Festival film to have a box office of over 100 million, and this is the result of being released two days in advance. But it still has certain advantages. Judging from the current situation, it can also receive 100 million box office within the schedule.

Except for "Wild Child", which has a box office of over 10 million, there are only 4 other new films that have a box office of over 10 million. It will be quite difficult for these four new films to break 50 million in the final period. After all, the box office will drop significantly on the last day of the schedule. Although it is normal for the videos of

to be clustered together, it is rare for them to be clustered together like this. It is enough to see that various film producers still want to take advantage of such a popular schedule. After all, except for such a popular schedule, other days are even more difficult.

However, the Mid-Autumn Festival only lasts for three days. Unless there are actors or IPs with great appeal and influence, the box office can perform well. However, such films rarely choose such a small release period. After all, the Mid-Autumn Festival stalls and the National Day stalls are often very close to each other. There are already 10 new films released during this National Day holiday. In contrast, if there are more blockbusters, the entire market will heat up.

And this is just one of them.

The Mid-Autumn Festival is a festival for family reunion, and with the extremely limited time, the audience will inevitably choose family first and put family first. This is determined by the nature of the festival.

Finally, under the adverse environment, the audience will be more cautious in their choices.

The reason why "Wild Child" can stand out is also the result of many factors.

First of all, "Wild Child" has the advantage of having traffic and being released in advance. The starring role of

Wang Junkai has undoubtedly given this film a huge amount of attention on the Internet. And this is Wang Junkai's second movie in less than a month. The film itself was released two days ahead of the Mid-Autumn Festival, and it also accumulated a certain reputation. In the end, all aspects were stable, and it continued to lead the Mid-Autumn Festival.

For Wang Junkai, although his performance is not as good as "The Hedgehog", he can still see his growth and maturity. Being able to star in such a film as a streamer is progress in itself, and it is also an opportunity to improve one's acting skills.

Secondly, "Wild Child" is a realistic film based on real events.

"Wild Children" is based on real events and focuses on the group of "children in social difficulties". The film tells the wandering journey of a "thief" brother and an "orphan" brother, a warm protection and redemption. The

prototype incident caused a huge sensation that year, so it also has a certain foundation. Such realistic themes are also the most topical at the moment and can arouse collective resonance. Naturally, they will have a certain guarantee at the box office.

Finally, the film itself has withstood the test of the market.Director

's last work " my sister " achieved good box office success, and this is also the type of subject matter that the director is good at. This time, the genre theme continued, and after being released in advance, it also gained recognition, withstood the test, and seized the opportunity.

However, compared to "My Sister", the box office performance of this film was not satisfactory. The box office of "My Sister" is as high as 860 million, while the predicted box office of this film is only 290 million. But under such a schedule and environment, it is still eye-catching.

Due to a combination of factors, this film continued to lead the Mid-Autumn Festival and became the box office champion during the period.

Other films, relatively speaking, have various problems and are not attractive, and in the end their performance is relatively average.

Whether it is " A Shame " starring Ma Li and Qiao Shan , or " Determination to Run away " which is also adapted from real people, as well as Xiao Yang , Song Jia , Films such as "Wish You Happiness" starring Ni Dahong and many other powerful actors, and focusing on family themes, all performed mediocrely.

Overall, this Mid-Autumn Festival continues the bleak performance of the summer season. Now we can only hope that the National Day holiday can change the sluggish situation.