[Source: Xi'an Newspaper] As a comprehensive art that combines audio and video, film has attracted much attention for the release of the main visual and trophies at each film festival. What are the new changes in the main visual of the 11th Silk Road International Film Festival a

[Source: Xi'an Newspaper]

As a comprehensive art that combines audio and video, the release of the main visual and trophies of each film festival has attracted much attention. What are the new changes in the main visual of the 11th Silk Road International Film Festival and the design of the "Golden Silk Road Award" trophy? On the afternoon of the 18th, the organizers announced the main visual of this film festival and the "Golden Silk Road Award" trophy. The overall design concept closely follows the theme of "Silk Road Connects the World·Light and Shadow Shines in Chang'an", starting from "Cultural Exchange, Win-win Development" Starting from the direction to interpret the spirit of the Silk Road in the new era.

The main visual is improved, using the ups and downs of silk to outline the connection and integration of the Silk Road.

The logo of the 11th Silk Road International Film Festival follows the main body of the previous logos. The design idea focuses on reflecting the people of different countries and nationalities over the millennium. , benefited from exchanges, mutual learning and cooperation due to the Silk Road, shaping a unique and charming Silk Road culture and interpreting colorful Silk Road stories. The design elements adopt the clock tower, the iconic building of Xi'an, the starting point of the Silk Road. The lines combine the elegance of silk and film elements to highlight the characteristics of the "Silk Road Film Festival". Two fluttering ribbons outline the lines of the attic on the upper part of the bell tower, and two pieces of film film form the base of the bell tower with a strong sense of perspective. The open city gate means that Xi'an is open and welcomes guests from all over the world, and it also means that the ancient city of Xi'an will use the Silk Road The International Film Festival is an opportunity to continue to practice the Silk Road spirit, inherit the cultural heritage of Chang'an, and continue to write the story of light and shadow.

The main visual design of the 11th Silk Road International Film Festival is based on the core concept of the 9th main visual, and the layout has been improved and improved. The 11th Silk Road International Film Festival has added sessions. The number "11" is specially designed. The two "1"s are distinguished by white and light gray, and are closely combined into a whole that looks like a movie screen to highlight the characteristics of this film festival. The overall design of the main visual uses Chinese red as the main color, extracting silk, camels and the blue sky symbolizing good wishes, as the main creative elements representing the Silk Road, using the ups and downs of silk to outline the connection and blending of the Silk Road, embodying the "Silk Road connection" The concept of "World, Integration, Sharing, Harmony and Development" also symbolizes the image of Xi'an as an open and inclusive city, and welcomes guests from all over the world to participate in the film feast.

The star added to the trophy means that the Silk Road Film Festival is "bright with stars and all the stars gather together"

The trophy of this year's "Golden Silk Road Award" follows the trophy of the ninth and tenth (held in Fuzhou). The trophy design is based on the creative concept of "Infinite Interconnection, Shining Stars in the Future". The main shape is a "Mobius strip" composed of ribbons. The outer ring is designed to be golden film to highlight the theme of the movie; the inner ring is designed to be the Avenue of Stars with the background of the night sky. , decorated with a corresponding number of gold stars according to the number of years. This year’s trophy has one gold star added to each of the nine gold stars in the inner ring. It is not only a digital expression of the 11th Silk Road International Film Festival, but also a symbol of the Silk Road Film Festival’s “bright stars and gathering of stars”.

The main shape of the "Moebius strip" embodies the concept of "infinity, perfection, integration and eternity", implying that under the bridge of the film festival, there are infinite possibilities for cooperation between filmmakers from various countries, who jointly pursue the perfection of light and shadow art. , under the reflection of the spiritual core of the Silk Road International Film Festival, which is the beauty of cultural blending and harmony, the Silk Road spirit is eternally inherited.

The design of the main visual and the "Golden Silk Road Award" trophy embodies the joint efforts of the Silk Road International Film Festival organizing committee, design team, and production team. It not only interprets the concept of the Silk Road International Film Festival, but also The world shows a Xi'an that is changing with each passing day.

Xi'an newspaper all-media reporter Zhang Jing