Jiemian News Reporter | Hu Yujing Jiemian News Editor | Zhang Youfa According to the Beacon Professional Edition, the box office for the 2024 Mid-Autumn Festival (September 15-17) was 385 million, slightly higher than 2022 and 2023. The movie "Wild Child" became the 2024 Mid-Autu

Interface News Reporter | Hu Yujing

Interface News Editor | Zhang Youfa

According to Beacon Professional Edition, the box office of the 2024 Mid-Autumn Festival (September 15-17) was 385 million, slightly higher than 2022 and 2023. The movie " Wild Child " became the 2024 Mid-Autumn Festival box office champion with 122 million, " a shameful ", "'s determination to run away " and " I wish you happiness!" "" and " reborn as " ranked second to fifth at the box office respectively.

Generally speaking, the number of screenings during this year's Mid-Autumn Festival is not directly proportional to the number of moviegoers, and the attendance rate is far lower than in previous years, basically continuing the sluggish moviegoing sentiment during the summer season. Maoyan Professional Edition data shows that the total number of Mid-Autumn Festival shows nationwide is 1.356 million, which is higher than the 1.226 million in 2019 and the highest in history. However, the total number of moviegoers is only 9.444 million, less than half of the 23.731 million in 2019.

The attendance rate of most films in the Mid-Autumn Festival is around 5%, and the attendance rates of the first and second runner-up "Wild Child" and "A Show of Shame" are less than 7%. By comparison, the 2023 Mid-Autumn Festival box office champion "Solid as a Rock" has an attendance rate of over 20%, and the 2022 " alone on the moon " has an attendance rate of over 9%.

Judging from the number of films, the Mid-Autumn Festival this year is quite crowded. A total of 19 films are scheduled for the weekend before the holiday. Nearly half of the new films in September have entered the three-day holiday. However, there is an overall lack of blockbusters with a sense of weight. The box office champion is from the summer "Wild Child", which was temporarily withdrawn from the show, seemed to be in the "crack" between the summer release and the National Day release.

Compared with the summer season, where male directors play the leading role, female directors attract more attention in the Mid-Autumn Festival. The two films "Wild Child" and "Determination to Run Away" were directed by Yin Ruoxin and Yin Lichuan respectively, and both of them dealt with real-life issues and were based on real stories. The former focuses on "real orphans", while the latter focuses on women who have stepped out of family and motherhood. The current Douban score is as high as 8.6.

Among them, "Wild Child" is the only Mid-Autumn Festival film with a box office of over 100 million. The story is based on real events and tells the story of a pair of "brothers" who are not related by blood, wandering and stealing in the city while protecting and redeeming each other. The film's box office was partly driven by starring Wang Junkai. In an interview with Jiemian Entertainment, Yin Ruoxin said that Wang Junkai has a "youthful air" and "bright eyes", which is the background of Ma Liang's character.

The film was previously scheduled to be released on July 10, but was temporarily withdrawn due to "late schedule reasons". According to Beacon Professional Edition, before the withdrawal, as of July 3, the pre-sale box office of "Wild Child" had reached 5.5 million. Pre-release media predicted a total box office of 350 million to 500 million. The predicted total box office after the rescheduling is 276 million-380 million, a certain decline.

"Determination to Run away" ranked third in the Mid-Autumn Festival with a box office of 36.24 million. The heroine Li Hong played by Yong Mei is based on the protagonist Su Min in "50-year-old Auntie's Self-Driving Tour". Director Yin Lichuan is also a poet and screenwriter. In an interview with Noon Story, she said that the plight of women is "a structured dilemma" regardless of class, educational background and personal opportunities. "Mothers and motherhood should be thanked and appreciated." Share, but should not be praised. "

" I wish you happiness! " also has a certain sense of female topics, focusing on topics such as frozen embryos and fertility. The screenwriter of the film, You Xiaoying, once wrote the movie "My Sister". The film integrates social issues such as female fertility, loss of one child, doctor-patient relationship, and divorce cooling-off period. The topic has a relatively heavy background.

Realistic films dominate this year’s Mid-Autumn Festival, while genre films are relatively in short supply. The crime comedy film "Shame" starring Qiao Shan and Ma Li has a box office of 49.96 million. The film was shortlisted for the 2019 Shanghai International Film Festival Film Venture Project. It uses northeastern comedy and black crime as its main selling points. It is a bit old. The logic of the crime plot is weak, but fortunately the actors and the genre have a natural affinity, which can attract comedy-loving audiences. The box office ranked second in the Mid-Autumn Festival after "Wild Child".

The thriller " Tell No Evil " produced and distributed by Universal Pictures and Blumhouse is meant to be a benchmark for "Alien: Death Ship ", but the box office box office was only 1.19 million.The main selling points of the film are starring James McAvoy and the "mental control" element, but the marketing concept is relatively vague, and there is no IP blessing. It is far less clear than the monsters, blood, science fiction and other genre elements of "Alien", which can directly inspire movie viewing. mood.

Perhaps due to the unsatisfied demand for strong genre films, the long-tail effect of the crime film "Rebirth" released on August 15 and "Alien: The Last Ship" released on August 16 continued in the Mid-Autumn Festival, and the two films Achieved fifth and sixth place respectively.

There are also three re-released films in this year's Mid-Autumn Festival: " The Wandering Earth 2", "Journey to the West: Monkey King Three Fights against the Bone Demon" and "I Am Nezha 2: The Hero Returns", all of which are suspected of being "popular". , among which "The Wandering Earth 2" and the documentary "The Wandering Earth 2: Another Adventure" were released simultaneously, with a box office of 9.685 million during the period, and the other two films combined a box office of only 200,000.

In addition, the documentary "The Sinking of the Lisbon Maru" released on September 6 was well received in the industry, with a Douban score of 9.3. The film's box office exceeded 16 million after the Mid-Autumn Festival, and Beacon predicted that the total box office will exceed 32 million.

One week before the National Day release, the martial arts action film "The Treasure at the Gate" directed by Xu Haofeng and Xu Junfeng, the animated film "Wild Robot" created by Universal Pictures and DreamWorks, and "Fudu Youth" labeled as a "large-scale crime movie" Will be released this weekend, and films with good reputations are expected to continue their advantage into the National Day release.

National Day movies will usher in the return of "blockbusters". "Volunteers: Battle of Life and Death" directed by Chen Kaige and "749 Bureau " directed by Lu Chuan have been finalized one after another. The number of people who want to watch the two films of Lighthouse Professional Edition is about 150,000 and 150,000 respectively. 337,000.

In addition, "Life Events" director Liu Jiangjiang's new work "Effective", two crime films "Danger Line" and "Way of Fire", the comedy "Breaking Good" directed by Ning Hao and Xu Lei, the dance drama "Only This" "Green" and "Panda Project" and many other animated films will be released on National Day.

Interface News Reporter | Hu Yujing

Interface News Editor | Zhang Youfa

According to Beacon Professional Edition, the box office of the 2024 Mid-Autumn Festival (September 15-17) was 385 million, slightly higher than 2022 and 2023. The movie " Wild Child " became the 2024 Mid-Autumn Festival box office champion with 122 million, " a shameful ", "'s determination to run away " and " I wish you happiness!" "" and " reborn as " ranked second to fifth at the box office respectively.

Generally speaking, the number of screenings during this year's Mid-Autumn Festival is not directly proportional to the number of moviegoers, and the attendance rate is far lower than in previous years, basically continuing the sluggish moviegoing sentiment during the summer season. Maoyan Professional Edition data shows that the total number of Mid-Autumn Festival shows nationwide is 1.356 million, which is higher than the 1.226 million in 2019 and the highest in history. However, the total number of moviegoers is only 9.444 million, less than half of the 23.731 million in 2019.

The attendance rate of most films in the Mid-Autumn Festival is around 5%, and the attendance rates of the first and second runner-up "Wild Child" and "A Show of Shame" are less than 7%. By comparison, the 2023 Mid-Autumn Festival box office champion "Solid as a Rock" has an attendance rate of over 20%, and the 2022 " alone on the moon " has an attendance rate of over 9%.

Judging from the number of films, the Mid-Autumn Festival this year is quite crowded. A total of 19 films are scheduled for the weekend before the holiday. Nearly half of the new films in September have entered the three-day holiday. However, there is an overall lack of blockbusters with a sense of weight. The box office champion is from the summer "Wild Child", which was temporarily withdrawn from the show, seemed to be in the "crack" between the summer release and the National Day release.

Compared with the summer season, where male directors play the leading role, female directors attract more attention in the Mid-Autumn Festival. The two films "Wild Child" and "Determination to Run Away" were directed by Yin Ruoxin and Yin Lichuan respectively, and both of them dealt with real-life issues and were based on real stories. The former focuses on "real orphans", while the latter focuses on women who have stepped out of family and motherhood. The current Douban score is as high as 8.6.

Among them, "Wild Child" is the only Mid-Autumn Festival film with a box office of over 100 million. The story is based on real events and tells the story of a pair of "brothers" who are not related by blood, wandering and stealing in the city while protecting and redeeming each other. The film's box office was partly driven by starring Wang Junkai. In an interview with Jiemian Entertainment, Yin Ruoxin said that Wang Junkai has a "youthful air" and "bright eyes", which is the background of Ma Liang's character.

The film was previously scheduled to be released on July 10, but was temporarily withdrawn due to "late schedule reasons". According to Beacon Professional Edition, before the withdrawal, as of July 3, the pre-sale box office of "Wild Child" had reached 5.5 million. Pre-release media predicted a total box office of 350 million to 500 million. The predicted total box office after the rescheduling is 276 million-380 million, a certain decline.

"Determination to Run away" ranked third in the Mid-Autumn Festival with a box office of 36.24 million. The heroine Li Hong played by Yong Mei is based on the protagonist Su Min in "50-year-old Auntie's Self-Driving Tour". Director Yin Lichuan is also a poet and screenwriter. In an interview with Noon Story, she said that the plight of women is "a structured dilemma" regardless of class, educational background and personal opportunities. "Mothers and motherhood should be thanked and appreciated." Share, but should not be praised. "

" I wish you happiness! " also has a certain sense of female topics, focusing on topics such as frozen embryos and fertility. The screenwriter of the film, You Xiaoying, once wrote the movie "My Sister". The film integrates social issues such as female fertility, loss of one child, doctor-patient relationship, and divorce cooling-off period. The topic has a relatively heavy background.

Realistic films dominate this year’s Mid-Autumn Festival, while genre films are relatively in short supply. The crime comedy film "Shame" starring Qiao Shan and Ma Li has a box office of 49.96 million. The film was shortlisted for the 2019 Shanghai International Film Festival Film Venture Project. It uses northeastern comedy and black crime as its main selling points. It is a bit old. The logic of the crime plot is weak, but fortunately the actors and the genre have a natural affinity, which can attract comedy-loving audiences. The box office ranked second in the Mid-Autumn Festival after "Wild Child".

The thriller " Tell No Evil " produced and distributed by Universal Pictures and Blumhouse is meant to be a benchmark for "Alien: Death Ship ", but the box office box office was only 1.19 million.The main selling points of the film are starring James McAvoy and the "mental control" element, but the marketing concept is relatively vague, and there is no IP blessing. It is far less clear than the monsters, blood, science fiction and other genre elements of "Alien", which can directly inspire movie viewing. mood.

Perhaps due to the unsatisfied demand for strong genre films, the long-tail effect of the crime film "Rebirth" released on August 15 and "Alien: The Last Ship" released on August 16 continued in the Mid-Autumn Festival, and the two films Achieved fifth and sixth place respectively.

There are also three re-released films in this year's Mid-Autumn Festival: " The Wandering Earth 2", "Journey to the West: Monkey King Three Fights against the Bone Demon" and "I Am Nezha 2: The Hero Returns", all of which are suspected of being "popular". , among which "The Wandering Earth 2" and the documentary "The Wandering Earth 2: Another Adventure" were released simultaneously, with a box office of 9.685 million during the period, and the other two films combined a box office of only 200,000.

In addition, the documentary "The Sinking of the Lisbon Maru" released on September 6 was well received in the industry, with a Douban score of 9.3. The film's box office exceeded 16 million after the Mid-Autumn Festival, and Beacon predicted that the total box office will exceed 32 million.

One week before the National Day release, the martial arts action film "The Treasure at the Gate" directed by Xu Haofeng and Xu Junfeng, the animated film "Wild Robot" created by Universal Pictures and DreamWorks, and "Fudu Youth" labeled as a "large-scale crime movie" Will be released this weekend, and films with good reputations are expected to continue their advantage into the National Day release.

National Day movies will usher in the return of "blockbusters". "Volunteers: Battle of Life and Death" directed by Chen Kaige and "749 Bureau " directed by Lu Chuan have been finalized one after another. The number of people who want to watch the two films of Lighthouse Professional Edition is about 150,000 and 150,000 respectively. 337,000.

In addition, "Life Events" director Liu Jiangjiang's new work "Effective", two crime films "Danger Line" and "Way of Fire", the comedy "Breaking Good" directed by Ning Hao and Xu Lei, the dance drama "Only This" "Green" and "Panda Project" and many other animated films will be released on National Day.