On September 12, #香港月cakes with monthly sales of NT$50 million cannot be bought in Hong Kong# became a hot search topic. Recently, another media outlet revealed that in addition to Three Sheep’s “Crazy Young Brother” bringing goods in the live broadcast room, Hong Kong Eric Tsang

On September 12, #香港月cakes with monthly sales of NT$50 million cannot be bought in Hong Kong# became a hot search topic. Recently, another media outlet revealed that in addition to Three Sheep’s “Crazy Young Brother” bringing goods in the live broadcast room, Hong Kong Eric Tsang also brought goods. Many lawyers said that if the registration and place of production and sales are inconsistent, whether it constitutes fraud needs to be determined based on more facts. At present, the official has not officially responded to this matter.

Where does "Hong Kong Meicheng Mooncakes" come from?

Source: Blue Whale News

So, where is this popular "Hong Kong Meicheng Mooncake" produced?

Tianyancha searched for "Meicheng Mooncake" and it showed that it was Guangzhou Meicheng Food Co., Ltd., which was established in 2019 and the legal person is Zhang Shaodeng. A search for "Hong Kong Meicheng" shows that there is a company called Hong Kong Meicheng Food Group Co., Ltd., which was established in 2019. The column of the person in charge is not displayed. According to relevant information from

Tianyancha, the legal representative of Guangzhou Meicheng Food Co., Ltd., the operator of the "Hong Kong Meicheng Mooncake" brand, has changed several times in one month: In July this year, the legal representative was changed from Li Shuiqing to Zhang Shaozhu. A few months later, the legal representative was changed from Zhang Shaozhu to the current Zhang Shaodeng. Currently, Zhang Shaodeng is also associated with many companies such as Guangzhou Jincheng Food Co., Ltd., Hong Kong Meicheng Food Group Co., Ltd., and Guangzhou Meicheng Brand Management Co., Ltd.

The reporter noticed that on September 13, the "Meichengli Official Flagship Store" has been live broadcasting. Its official account IP is shown as Zhejiang, and the product delivery place is shown as Qingyuan City, Guangdong Province. In the live broadcast, people kept asking about product issues, but the anchor did not reply directly.

The reporter then consulted the store. Regarding whether the mooncake was a Hong Kong brand, the customer service said that the Meicheng brand was registered in Hong Kong and had a trademark certificate. In order to better expand and develop market demand, it has set up marketing centers in Guangzhou and Foshan. production base, the reporter then asked whether the mooncake could be purchased locally in Hong Kong, and the customer service replied with the same content as before. When the reporter asked again whether the brand was the mooncake brought by Xiao Yang, the customer service said that the store would not cooperate with third parties except for the platform.

Another reporter also asked whether the "Meichengli Official Flagship Store" is available in Hong Kong. The customer service said that it is only responsible for sales in this store, and the rest is not very clear. "The Meicheng brand is registered in Hong Kong and has a trademark registration certificate. The brand gene and R&D teams are all from Hong Kong. In order to better expand market demand, Meicheng has set up marketing centers and production bases in Guangzhou and Foshan to strengthen supply chain management and enhance brand competitiveness," customer service explained.

Zeng Zhiwei once appeared in the live broadcast room to bring goods

html On September 13, a reporter searched for the keyword mooncake in the product display window of Xiao Yang’s account. It showed that there was only one Thai durian snowskin mooncake. Search "Xiao Yang brought goods Meicheng mooncakes" , the system pushed a store called "Meichengli Official Flagship Store". In its product talent show display, you can see videos of Brother Xiao Yang and many of his anchors bringing goods. In a video from 2023, Xiao Yang Holding the gift box of the mooncake in his hand, he said, "We sold 100,000 orders in one live broadcast last year."

Hong Kong movie star Eric Tsang and his daughter-in-law Wang Minyi appeared in Brother Yang's live broadcast room to bring Meicheng mooncakes (Source: Video screenshot)

Feigua data shows that in recent times, the account Three Sheep Network has a refined life. Three Sheep Network has brought goods for Meicheng mooncakes many times during the Mid-Autumn Festival. On September 12, the Three Sheep Network Full Moon Mid-Autumn Festival account is still selling goods for Meicheng. Mooncake delivery. In Xiao Yang's live broadcast room,

repeatedly claimed that the product was a Hong Kong brand and posted a "Market Status Confirmation Certificate", saying that a certain flavor of Meicheng mooncakes ranked first in sales in the country. The certificate lists its issuer as Sullivan, but does not have an agency signature or seal.

According to previous reports, in the past 30 days, Crazy Little Yang Ge’s live broadcast room has sold mooncake gift boxes of this brand three times, with sales exceeding 500,000. The brand’s entire Douyin platform sales exceeded 50 million. However, the reporter searched for "Hong Kong Meicheng", "Meicheng Mooncakes", "Meicheng Cake Art", etc. through Hong Kong's largest online shopping platform hktvmall, but did not obtain corresponding results.The reporter contacted many agents of "Hong Kong Meicheng Mooncakes", and they all said: "This company has no stores in Hong Kong" and the places of production are basically Guangzhou and Foshan.

Previously, Hong Kong movie star Eric Tsang had appeared in Xiao Yang’s mooncake live broadcast room. According to the live broadcast replay video, Eric Tsang, Brother Xiao Yang and Brother Dayang brought Hong Kong Meicheng mooncakes together. Eric Tsang’s daughter-in-law Wang Minyi also appeared in the live broadcast room and congratulated Brother Dayang and Brother Xiao on their successful opening. On August 21 this year, Three Sheep Holdings (Hong Kong) Co., Ltd. officially opened. Brother Yang once said in the video that Eric Tsang is the boss of the Hong Kong branch of Three Sheep.

Lawyer: Whether it constitutes fraud requires more facts to be determined.

If the registration of the above-mentioned mooncakes is inconsistent with the place of production and sales, does it constitute consumer fraud?

In this regard, lawyer Chen Zhen from Henan Zejin Law Firm believes that if the origin of the product does not match the advertising and physical identification, it may constitute fraud, and consumers have the right to demand corresponding compensation.

In this incident, the sales video staff have been emphasizing well-known Hong Kong brands. If the mooncakes are not produced in Hong Kong, it is easy for consumers to mistakenly think that they are buying mooncakes produced in Hong Kong, causing consumers to make wrong judgments.

"If it is directly stated that the product registration place is in Hong Kong but the place of origin is not in Hong Kong, so that consumers have the right to know, it will not let consumers enter into misunderstandings and make the transaction more fair and reasonable." He said.

Yi Xu, senior partner of Hunan Jinzhou Law Firm, said that if there are obvious discrepancies between the anchor's remarks and the actual situation, that is, mooncakes are not mainly produced or sold in Hong Kong, then this statement may indeed mislead consumers.

As for whether it is suspected of fraud, Yi Xu analyzed that fraud refers to deliberately informing the other party of false information, or deliberately concealing the true situation, inducing the other party to express intentions based on wrong judgment. In this case, if Xiao Yang knew that the mooncakes were not mainly produced or sold in Hong Kong, but deliberately made misleading statements to attract consumers to buy, then this behavior may constitute fraud. However, whether it constitutes fraud needs to be determined based on more facts.

Some consumers in the comment area of ​​Meicheng Mooncake and Xiao Yang Ge’s account called for a refund of one and three for three. In response, Yi Xu said that the premise of this request is that the operator does commit fraud, and consumers need to collect sufficient evidence to prove the operation. Fraudulent behavior by users, including but not limited to live videos, screenshots of product promotion pages, customer service chat records, etc. From the perspective of rights protection, consumers can safeguard their legitimate rights and interests by negotiating with operators, complaining to consumer associations, reporting to market supervision departments, or filing legal proceedings.

Jimu News comprehensive Xiaoxiang Morning News, Science and Technology Innovation Board Daily, Blue Whale News

(Source: Jimu News)

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