Text | An Qing Editor | 9527 Miao Gujun "Journey to the West" has become popular again. This well-known IP once saved Chinese movies, saved domestic film and television dramas, and now it has saved domestic games. "Black Myth: Wukong" is a hit, not only...

Text | Anqing

Editor | 9527 Miao Gujun

"Journey to the West" has become popular again. This well-known IP once saved Chinese movies, saved domestic film and television dramas, and now it has saved domestic games.

The popularity of "Black Myth: Wukong" not only made countless game players feel the sincerity of domestic 3A games, but also reminded many people of the feelings of " Journey to the West ".

Taking advantage of this wave of popularity, the movie "Journey to the West: Monkey King Three Fights the Bone Demon" is about to be released.

It is reported that the movie will be re-released on September 14, but this movie, which was released to the audience in 2016, has almost no word-of-mouth appeal.

At present, the Douban score of the movie "Journey to the West: Monkey King Three Fights the Bone Demon" is still stuck at a level below 6 points. This clear ambition to gain popularity has also been clearly seen by netizens.

In the hot search comment area where the movie was officially announced for re-release, netizens commented quite harshly, "Can this thing be re-released?", "In order to attract traffic, you found that the special effects are not as good as a game, don't you think it's unfair?" , and even more sharp netizens directly tore off the fig leaf and said, "This is a black myth."

Facts have proved that this summer's domestic cinema movies have basically overturned. Except for one " catch a baby ", domestic movies have all hit the streets. The cold winter of film and television has made many viewers lose interest in cinemas.

But even if there are no new movies on the line and you have to use old movies to make up the schedule, there is really no need to move out of "Journey to the West: Monkey King Three Fights against the Bone Demon".

Now when I think about the content of the movie, I can only say that the magic transformation has been serious. The plot texture and even the picture style have been completely westernized. The White Bone Demon looks like an old demon from Montenegro, and Sun Wukong looks like King Kong. The outrageous appearance will scare the audience away, not to mention It is said that Aaron Kwok, , Gong Li and others cannot be saved.

Of course, when "Journey to the West: Monkey King Three Fights the Bone Demon" was released, it was actually a little surprising because of the special effects style. But in 2024, domestic movies are preparing to hit outer space. Now when I look back at the movie, the special effects are really good. It's even more sublime than a ppt, and the exaggerated green screen feel, let alone a domestic movie, would make the audience curse "money laundering" if it were placed in a third-rate online drama.

After thinking about it, maybe the only meaning of the existence of "Journey to the West: Monkey King Three Fights the Bone Demon" is to make the audience laugh as the dark history of many big names in the movie. As for whether it is necessary to re-screen such a movie, Stephen Chow's " The God of Cookery " can give the answer.

According to data, "The God of Cookery", which returned to mainland theaters after many years, has been in theaters for 8 days and has a cumulative box office of less than 6 million. This word-of-mouth movie that once scored an 8-point rating will no longer work in 2024.

The movie is still a good movie, and Stephen Chow's nonsensical comedies still have market appeal, but the audience is not willing to pay for a movie that makes money with emotion.

Even if he is Stephen Chow, he can't defraud movie fans out of their pockets. The re-release of "God of Cookery" was dismal at the box office, and the movie "Journey to the West: The Monkey King Strikes Three Bone Demons" has already been criticized by word-of-mouth and passers-by even before it was released. People who warn the film and television industry to "stop it" and try to make money in the film and television industry through heresy are no longer popular.

In fact, the development of the film and television industry can reflect the general environment of the entire society. With the economic downturn, even the hot money in the film and television industry has begun to withdraw. Compared with 19 years ago, the momentum of top-notch domestic entertainment has been created. In recent years, the entire film and television industry They all fell into a trough.

Leading artists have yet to join the group, third- and fourth-tier actors are basically scratching their heads at home, and even many film and television dramas that have already been launched will face divestment midway.

In this case, only high-quality products can succeed. It's just that the environment has forced people in the film and television industry to this point, but there are still people who don't concentrate on their creations, and are still trying to make another fortune by speculating on their feelings.

In the past few years, Stephen Chow has been said to have retreated behind the scenes, but the film and television works he has created are hard to describe. " The New King of Comedy " has a bad reputation. The field of short plays that he has devoted himself to has also failed to achieve results. People say that Stephen Chow is the king of comedy. , but now that Stephen Chow has exhausted his talents, he can no longer make the audience laugh.

In fact, this situation did not start in the past two years. Since 2000, Stephen Chow's creations have begun to be weak. "The God of Cookery", an 8-point movie, is considered a classic today, but compared to Stephen Chow's peak, it is already considered a hindrance. existence.

It’s not that the audience is indifferent, it’s that Stephen Chow’s works are becoming increasingly unavailable.

The same goes for Aaron Kwok. As an idol of the first generation, Aaron Kwok was a male god born in the 80s and 90s. In the past, Aaron Kwok was as famous as Andy Lau , but what about now?

Andy Lau has contributed outstanding acting skills in various major productions. As the only actor in Hong Kong who has kept up with the development of domestic films, he has become a unique star in Hong Kong.

Aaron Kwok has disappointed audiences again and again in various Hong Kong-style movies that have not kept up with the times. Looking back at the movies starring Aaron Kwok in recent years, they are basically hovering around the passing line. The movie " from Wang Xing's You " has a Douban score of 4.5, and the popular " Temporary Robbery " has a score of 6.2. As for the audience, "Anti-Drug 3", which I have been looking forward to for a long time, also dropped to 5.5 points.

Sometimes I wonder whether the decline of Hong Kong films is due to the times, or whether it is Hong Kong actors represented by Aaron Kwok and Hong Kong directors who cling to the peak of the 1990s and tire of the audience. Hong Kong-style cops and gangsters and Hong Kong-style crime are like family heirlooms that I just can’t let go of.

It is a pity that the audience has always had a filter for actors such as Aaron Kwok and Stephen Chow who left many legends in the peak period of Hong Kong movies. They always want to see their more exciting portrayals, but they find that they just wear away the emotional filter again and again. This time it's even more extreme. There aren't even any new movies. Stephen Chow brought out the least popular of his masterpieces, "The God of Cookery", while Aaron Kwok simply took a bad movie and hyped up the sentiments for a while. The popularity of game IP.

Even veteran actors are like this, which shows the creative environment of the entire film and television industry. Aaron Kwok and Stephen Chow are not an exception. There are a lot of veteran actors waiting to take advantage of them. Some of them even started to appear in various third-rate online movies to play supporting roles. As for whether the main plot is a side story or a bloody one, it seems to have nothing to do with it. They have nothing to do with it.

Ma Yili once said, "A good actor must have at least three masterpieces, but to smash his own brand, he only needs one." No matter how good the results were in the past, the audience will be disappointed one after another. The movie has been forgotten. Even if you are Stephen Chow or Aaron Kwok, you cannot withstand the negative impact of the work's reputation overturn.

Finally, what are your thoughts on the public feedback on the re-release of Aaron Kwok and Stephen Chow’s movies? Join the discussion in the comment area and share your thoughts.