1,800 acres, surrounded by mountains, rivers and greenways, with novel architectural styles and the venue for the Intangible Cultural Heritage Festival... Located in the core development area of ​​Qingyang District, Chengdu, the International Intangible Cultural Heritage Expo Par

Due to its large area and weak accessibility of daily human flow, the Intangible Cultural Heritage Expo Park has many spaces worth activating.

Red Star News reporters learned from the scene that the cooperation plans to plan the Asian Intangible Cultural Heritage Food Festival, the Intangible Cultural Heritage Skills Summit, the International Zoo Seminar (Panda Summit), the Belt and Road Music Festival, the Chengdu Live House Music Festival, and the Rongbao Cultural and Creative Collection City, top international IP performance shows, International Beer Festival (Asian Beer Festival), Asian E-sports Festival and Asian E-sports Summit, uni-matrix carnival, international IP exhibition theme park and other top domestic and foreign projects.

Create a top cultural innovation business

A new highland for trendy consumption

Intangible Cultural Heritage Expo Park, located in the core area of ​​Chengdu’s western new city planning area. It not only carries a rich history and culture, but also has been given the mission of leading future trends.

This is Qingyang New City, one of the "dual cores" of Qingyang District's key development areas. It is the main site for the cultural and creative industry chain and food industry chain in Chengdu's new consumer industry ecosystem. It is also the main site for the financial technology industry chain in the digital economy industry ecosystem. .

The consumption potential of more than two million people is gathered here, coupled with the transportation network extending in all directions, and the ecological foundation surrounded by "three greenways", it provides a solid foundation for the future development of the Intangible Cultural Heritage Expo Park.

"Planting sycamore trees will attract phoenixes to live in. Today's contracted companies chose to land their projects in Qingyang, which is their trust and expectation in us. We will follow the work deployment of the municipal party committee of "entering thousands of enterprises, solving problems, optimizing the environment, and promoting development", We will do our best to create a first-class business environment with the greatest sincerity,” He Xun, secretary of the Qingyang District Party Committee, said at the signing ceremony, “We will strengthen project life cycle management services, refine the project promotion process and node tasks, and speed up implementation. The "paper agreement" is transformed into concrete investment and actual benefits, allowing the project to take root and bear fruit as soon as possible. "

"We will adhere to the concepts of cultural guidance, intangible cultural heritage activation, industry and talent integration, and mutual learning from the world to carry forward and inherit the excellent tradition. Culture is at the core, driven by digital empowerment and innovation, integrating high-quality cultural and creative IP and resources at home and abroad, renovating the park's cultural experience and consumption scenarios, and building a park ecosystem that combines form, business, culture, and ecology. , to build the park into an international consumer destination that inherits and promotes excellent traditional culture, demonstrates the innovative vitality of Chengdu's digital culture, and leads new fashion trends," said Mu Tao, Chairman of Chengdu Media Group, Secretary of the Party Committee and Chairman of Chengdu Media Industry Group.

The joint goal of the Qingyang District People's Government and Chengdu Media Group is to build the Intangible Cultural Heritage Expo Park into a top cultural innovation format and a new highland for trendy consumption. This is not only an important promotion for urban development, but also an important contribution to the domestic cultural and creative industry. Comprehensive empowerment, high quality, and sustainable development are the core concepts of cooperation between the two parties, and they will jointly promote the transformation of the high-quality asset Intangible Cultural Heritage Expo Park.

Four major sections Ingenuity

Polish the intangible cultural heritage signboard and introduce dynamic new elements

It is reported that the upgrade project of the intangible cultural heritage expo park will be carried out by Borui Communication, a listed company under the Chengdu Media Group, in conjunction with Chengdu Qingyang Urban and Rural Construction Development Co., Ltd. The company integrates multiple resources to jointly form an operating company.At the signing site, Borui Communications cooperated with Singapore Feifan Company, Singapore Green Willow Creative Company, Asia E-sports Entertainment Alliance Company, China Digital Library Company, Beijing Maomao Town Cultural Tourism Company, Chengdu Seven Vision Culture Technology Company, Shenzhen Lehman Optoelectronics Leaders of key cooperative enterprises such as technology companies signed project cooperation agreements.

Reporters learned at the event that the upgraded and renovated Intangible Cultural Heritage Expo Park has planned four major sections , including the "Intangible Cultural Heritage Expo", the Intangible Cultural Heritage Plaza, and the National Comics Intangible Cultural Heritage Collection. Image Demonstration Area" is a hot spot for intangible cultural heritage; the "one-stop intangible cultural heritage + theme entertainment area" composed of Maomao Town Parent-Child Paradise, Diyuan Guoman Food Street, alive@livehouse, etc.; Wanli Tongfeng; composed of Guochao E-sports Creative Base, The "Intangible Cultural Heritage Commercial Brand Contact Zone" composed of Shuyun Health Aesthetics Museum, Oriental Diplomacy, etc.; and the "Intangible Cultural Heritage Content Activation Creation Zone" composed of Chengdu Digital Media Vocational College, Jincheng Film and Television Center, etc. Digital generation .

Each section is unique and designed to show the unique charm and infinite possibilities of intangible cultural heritage in an all-round and multi-dimensional way. These four sections and will not only fully present the original characteristics of the Intangible Cultural Heritage Expo Park, but also introduce new elements and vitality.

This will be the intersection of tradition and modernity, where ancient skills are reborn in modern society; it is also the integration of culture and technology, and the collision of creativity and market, which will inject strong impetus into the city's economic growth and lead the domestic cultural and creative industry into a new era. height.

It is understood that "intangible cultural heritage + top-level IP" will bring strong attraction to the park, fully activate regional consumption capabilities and enhance consumption levels. The annual number of tourists is expected to reach 15 million.

Red Star News reporter Wang Yao

Edited into a preface