After a year, talk show variety shows are back again, even two shows at a time. "The King of Comedy·Stand-up Season" and "Talk Show and His Friends" respectively launched by iQiyi and Tencent Video were "fighting" at the same time. It was a rare online talk show program that had

After a year, talk show variety shows are back again, even two shows at a time. "The King of Comedy·Stand-up Season" and "Talk Show and Friends of ta" respectively launched by iQiyi and Tencent Video "fight" at the same time. It is a rare online talk show program that has repeated personnel and "laughing fruit" "Exceeding the standard situation, the former talk show and variety show pattern has also changed.

From a dominant player to a platform "fighting"

Talk show variety shows have always been dominated by Tencent Video in the past. Talk show variety shows represented by " Talk Show Conference " have shaped and cultivated a group of familiar audiences over the years. Many talk show artists, including Li Xueqin, Xu Zhisheng, Pang Bo and others, have stepped out of the comfort zone of talk shows and widely appeared in various variety shows. At the beginning of this year, Pang Bo, Yang Li, Wang Jianguo and others left their original companies one after another. The creative team behind "Talk Show Conference" also joined iQiyi and established a studio at the same time. This is how iQiyi's current project was born. "King of Comedy·Stand-up Season".

"Talk Show and Friends of ta" launched by Tencent Video, which seems to have more "heritage", chose to take action in terms of content and lineup. The guest lineup has invited back Zhang Yuqi, Da Zhangwei and Zhang Shaogang, while the cast has retained talk show "old people" such as Hu Lan, Zhang Boyang, Xu Zhisheng, He Guangzhi, and Xiaojia. The program positioned the first episode as "reunion", and many actors' performances also focused on the return of the talk show, playing a sentimental card.

From the perspective of the competition system, "The King of Comedy·Stand-up Season" continues the core concept of "Talk Show Conference", adds the Devil Challenge, and emphasizes the conflict between the old and the new. In comparison, "Friends of Talk Show and ta" has similar innovations in the competition system. The competition divides the players into three competition areas, while continuing the competition system of wheel battle and wheat grabbing. Interestingly, the match points of both programs in the first broadcast appeared at the moment when the "Devil King" was successfully challenged. Well-known players such as Xiaojia, Harry, and Jiye all unexpectedly lost in the first round. When the powerful offline players Players "reached" the line, and the veteran players and "devils" who had not been shaken for a long time finally felt some crisis.

Newcomers come on the scene Ease the dilemma of talk shows

The above changes stem from the dilemma that talk shows are difficult to develop after many years of launch. "Talk Show Conference" first premiered in 2017, and when it continued to the fifth season, it was criticized for "exhausting talents". Duplicate casts and embarrassing newcomers have become bottlenecks in talk show variety shows in recent years. After a year of "closure and rectification," the relatively prosperous offline talk show market has brought a lot of fresh blood to variety shows.

In "The King of Comedy: Stand-up Season", the "devil kings" who were originally battle-hardened were defeated one after another, and newcomers with strong strength in the offline talk show market came "menacingly". This season's program strengthens the concept of local talk show brands and expands the selection criteria for talk shows to the whole country. For example, stand-up comedy, which has always provided outstanding contestants for talk shows, has brought comedy programs that have passed The popular leader Liu Yang, as well as Xiaolu, Hei Deng, Xin Zai and other powerful contestants who have accumulated enough popularity and ability offline have become the most direct threats to the "old people" of this talk show. At the same time, treasure actors from various offline stand-up comedies such as Owl, Xifan, Laifeng, and Three-legged Pig have moved from offline to online with the help of variety shows. Among the programs that have been broadcast, Fu Hang's "passion talk show ” and the “Haha Circle” things Haha Cao told have become the highlight moments of this year’s talk show.

The two programs emphasize offline brands at the same time, which also hides the possibility that variety shows will open up online and offline linkages in the future. Among them, "Talk Show and His Friends" has jointly carried out offline screening activities with clubs in different cities to open up online and offline business spaces." Talk Show and His Friends " project producer Bai Hongyu said: "The talk show has gone from a niche track to a hit program, and now it has become a representative youth pop culture. Thank you for your company along the way." In his view, Come on, senior industry practitioners will definitely be happy about today’s “battle”. “With the promotion of pop culture, if a track can gradually be recognized by the audience and have many latecomers enter, it will prove our persistence.” It is meaningful. Everyone hopes that this industry will get better and better.”