Open Jingdong app, enter "night" in the search box, and then you can find the hidden entrance of Jingdong's "nightclub".
With these provocative words and sexy pictures, Fox Girl thought the Jingdong app was poisoned and accidentally clicked on a borderline website. The content of the
applet is indeed late-night content. No wonder it is called "Night Club". Isn't this an alternative "nightclub".
Enter this small program. There are five columns at the bottom: 18 Ban, Fun Circle, News, Toys, and Mine. There are five columns at the top of
: Beauty Garden, Male Mystery, Fishing Goddess, Alphabet Player, and Sexual Interest Test.
page design and content display adopt some adult theme elements, and provide usage guidelines for adult products. The design and content display method of
has caused controversy among some users and industry insiders, and is suspected of being a "sideline".
In fact, in the beginning, in addition to the JD.com app, Yemi can also be entered on WeChat.
This mini program was deemed illegal by the WeChat platform because it failed to provide service content that complied with the standards, causing users to be directed to non-compliant jump links.
Currently, users can only access the mini program through a specific entrance on JD.com. Some people criticized the lack of underage prompts before, but JD.com has also added them this time.
According to Fox Girl’s experience, an obedient minor cannot find this page at all, and once a minor is found, he will want to enter even more if you don’t let him in.
As for JD.com’s actions, some in the market believe that this may be JD.com’s attempt to attract traffic through specific content and increase platform activity and sales amid intensifying competition and slowing growth in the e-commerce industry.
The sex toy market is a field with rapid growth and huge potential. In fact, not only JD.com, but also other major Internet companies are targeting the adult sex toy market, which is worth hundreds of billions.
It was previously reported that Ele.me has launched an adult sex toy delivery platform called 'hi Leme'. The platform provides a variety of products including condoms, airplane cups, vibrators, and sexy underwear, with round-the-clock service and fast delivery in as fast as 30 minutes.
Unlike Ele.me, Douyin and Kuaishou have entered the adult sex toy market in the form of e-commerce.
Since Douyin opened the sex toy category to merchants in November last year, Kuaishou e-commerce has also followed up on related plans.
NetEase Chunfeng also launched the "Chunfeng Yuanli" app, which connects the full range of Chunfeng tryfun's smart products through immersive science fiction plot settings, virtual companions and anthropomorphic IP interactions to enhance the diverse interactive fun experience.
The adult sex toy business has always been a low-discussed but highly profitable business. Platforms have entered the business one after another because they have taken a fancy to this big piece of cake.
Looking at the world, the global market size of adult sex toys shows strong growth momentum, and the demand is rising steadily.
According to large numbers of cross-border data, the global sex toy market is expected to grow steadily from 2019 to 2026, from approximately US$27.17 billion to approximately US$52.7 billion, and will reach US$80.7 billion by 2030.
Among the global e-commerce platforms, JD.com has the highest gmv in sex toy-related categories, reaching US$10.3 billion in 2023, which is US$5 billion higher than the second-placed Taobao.
Looking at it this way, JD.com’s test of the waters may not be a pure marketing method. After all, it is still such a competitive field, so it naturally wants to expand further.
Sex toys + content e-commerce will definitely face content compliance issues, so other platforms are relatively cautious.
For example, Douyin e-commerce only supports targeted access to related categories. Merchants display and sell products through shelves, and no outbound live broadcasts or live-action short video promotions are allowed.
In addition to using content e-commerce and content platforms to grab traffic, JD.com also uses the low-price segment "Jingxi" to compete with Duoduo. This kind of two-handed behavior can only be said that JD.com is really anxious.
After all, JD.com, which was almost in the same camp as Tencent, Alibaba and other giants in the past, has really become more and more "incompetent" in the past two years.
In 2023, the e-commerce market will shift from consumption upgrading to low-price home. Strong competitors are emerging one after another. Pinduoduo has secured its position in advance, and Douyin e-commerce has entered the market halfway, and its GMV quickly reached 2.7 trillion last year.
Last year, JD.com’s gmv was 3.6 trillion. After being the second in gmv for many years, it lost its “second” position and even its third position was not guaranteed.
Generally speaking, in the fiercely competitive Internet field, companies may be surpassed if they are not careful. Therefore, these national-level apps continue to play new tricks. For example, Alipay mentioned by Fox Girl earlier launched a short drama script killing.
In Humei’s view, JD.com’s operation is indeed quite bold. As for the follow-up, let’s wait and see.
References:
Feng Sheng Sheng, Jingdong, tech planet and other network screenshots
Editor: Don’t eat maltose
In 2023, the e-commerce market will shift from consumption upgrading to low-price home. Strong competitors are emerging one after another. Pinduoduo has secured its position in advance, and Douyin e-commerce has entered the market halfway, and its GMV quickly reached 2.7 trillion last year.
Last year, JD.com’s gmv was 3.6 trillion. After being the second in gmv for many years, it lost its “second” position and even its third position was not guaranteed.
Generally speaking, in the fiercely competitive Internet field, companies may be surpassed if they are not careful. Therefore, these national-level apps continue to play new tricks. For example, Alipay mentioned by Fox Girl earlier launched a short drama script killing.
In Humei’s view, JD.com’s operation is indeed quite bold. As for the follow-up, let’s wait and see.
References:
Feng Sheng Sheng, Jingdong, tech planet and other network screenshots
Editor: Don’t eat maltose
