Introduction: has always led the rap trend. Why can "new rap" monopolize the leader position of rap variety shows for a long time? The answer is obvious: spare no effort to cultivate new talents, fully respect the individual expressions of the players, and persevere in high-quality stage presentation.
text | Lihe
On the night of the finals, Hayabusa bravely expressed himself with a song "Street Smart" and won the championship.
What is the attitude of a champion? Realistic words, unique rhymes, and more importantly, simple emotions, continue to integrate real life with rap culture, giving the public the courage to move forward in adversity, and the story of "raw stones" being tempered into gold continues to unfold.
"New Rap 2024" has come to a successful conclusion. As a benchmark for rap variety shows, its popularity has been soaring since its launch. It has received nearly 7,000 hot searches on the entire network. It has also topped the Weibo popular variety show list many times, becoming the most popular variety show in 2024. Qiyi’s self-produced variety show is the most popular program at its peak, coupled with word-of-mouth certification from mainstream media such as Guangming Daily and Xinhuanet, "New Rap 2024" is worthy of being this year's hottest variety show. While the program is gaining popularity, it is also using its strength to continuously raise the ceiling of the industry.
More importantly, many rappers have gone through a series of tempers here. They have adapted, grown, and made breakthroughs, and finally stood in front of the championship trophy. As one work or hot meme after another is remembered by people, this season's "Nuggets" journey has come to an end, but the true appearance of rap culture presented in the program and the growth stories of new rap artists have long been spread. .
True "gold" is not afraid of fire.
Only when it is tempered can it grow.
"Beijing, Guangshun, Huizi, are gone!"
Huizi echoed the original opening remarks with his iconic "hot memes", but this This kind of echo is vividly displayed in his soulful singing "time2.0". Going back in time, in the song of 2017, the Teruko wearing a fisherman hat met with the Teruko who was preparing to climb to the summit in 2024. Although he only won the second place, his sincerity and courage to say goodbye to his past self allowed us to see His relentless growth on this stage.
In addition to Huiko, the rookie who participated in the "New Rap" five years ago and won the runner-up did not stop there. He won the runner-up this year with "Night City", which sang about all aspects of life; although athree himself The short essay released at the end wrote, "The worst performance in 2017, two rounds in 2019, stupid new rap in 20, third place in 2024 athree", but in "Born with Wings", he made us feel With his fearless courage, rough and rich voice and strong sound pressure, his strength needs no elaboration. Every lyric is resounding.
From a personal level, the rappers not only keep advancing in the rankings of the show, but also continue to discover more potentials, allowing the public to feel their new energy. From a program perspective, it is "New Rap 2024" that has the responsibility and magnanimity to become a "gold digger", and more fresh blood and excellent works can be given the "spotlight", thus appearing more frequently in the public eye. . From rough stones to sparkling "gold", what did they experience?
First of all, the vision of "knowing gold" allows more "unknown people" to be discovered. In the audition stage, more than 400 rappers from different cities and regions competed on the same stage. Different dialects and styles converged, and a steady stream of challengers emerged with high spirits and high spirits. Their style, personality, attitude, and potential have made this year's competition full of surprises - this is the charm of this program and the unchanging original intention of "New Rap". The rise of these new stars has injected new vitality into rap culture and also reserved "new energy" for the Chinese rap industry.
Secondly, the tempering process is actually a process of integrating diverse rap culture with popular aesthetics.Keiko once again brought Beijing rap into the public eye with the sentence "Beijing Guangshun Keiko is here". With a series of works with unique regional characteristics such as "Northern Style", Beijing rap gained more recognition; Hayabusa's "Love" Pain Relief" allowed many listeners to come into contact with and understand pain rap for the first time. As the audience said, "I especially love listening to the so-called pain rap. There is no real empathy in this world, but everyone has painful moments, and there will always be pain when listening to it. Resonance. "
Finally, the mature variety show model and high attention accumulated by the program IP allow "Gold" to achieve longer-tail development. "Singers who can sing" are of course gold, but within the framework of variety shows and rich narratives, "people" are not just rappers, but also turned into golden works of art. "New Rap 2024" provides an inclusive and nurturing stage for new music and young people, creating opportunities for young people with musical talents and lofty dreams. So far, the number of rappers on the show has increased to nearly 10 million followers, and contestants such as Hayabusa, Rookie, Keiko, and Zangzang have all gained some business cooperation opportunities through the show’s exposure. Not only that, the national tour of "New Rap 2024" is also in full swing. The new wave of rap is about to arrive in many cities such as Xi'an and Chengdu. Therefore, New Rap brings these contestants more than just a few months of program exposure, as well as a stamp of approval. business value and opportunities.
creates a golden stage,
is not only the key to resonance, but also the industry benchmark
"The beauty of life is the ups and downs. Someone loves me, which is a bonus given by the world; so many people love me, which is the oxygen in my life." athree The lyrics became the highlight of "Xiaoxia", and the three life clues laid out were particularly touching. The song quickly appeared on the hot search lists of major social media and became another popular work of the show.
In addition to "Xiaoxia", many works of "New Rap 2024" have continued to increase in playback and collections on music platforms. Why are these works not only popular as variety shows, but also become popular music? Because the program aims to create a "rap music show" rather than framing "rap" in a specific concept.
On the one hand, the musical works presented in the program have always maintained a high level, allowing the program to withstand the long-term test. "Border Tavern" brought by athree uses affectionate and powerful lyrics to let everyone delve into his emotional world. "There are too many forks in the road, friends. What does it mean to go wrong? It means walking for a long time and realizing that you have walked this road." Rap itself has become more poetic and speculative. In addition, "Complex" is overwhelming with its dense punchline. "Maria" "arrogantly" praises selfless maternal love. It is not only free and warm, but also broadens the artistic boundaries of rap music with a Grammy-level stage live, so even if the show ends gone, but the high-quality work will remain.
On the other hand, many stages of "New Rap 2024" go beyond traditional expressions, not only allowing the "experiment" to be "amazing" and increasing the richness of the songs, but also broadening the audience's imagination when listening to the songs through clever stage design. force. For example, "Amazing" written by Rookie for his soon-to-be-born child, the light fell on him, making everyone listen carefully in just a few minutes as he sang his feelings about the transformation of life in the lyrics of this song; Alamei's "Raking Love Story 2024" uses vivid and humorous language to concretize love into every little thing in life. The lyrics are unfolded on the stage like a letter, as if it is a love letter that witnesses their love; Fulai and Alame Mei's "Sunny Day" doesn't have too many complicated designs. The two of them put on simple clothes of office workers and wore work badges. The stage was their work station, with one chair and two microphones. The rap that was full of class flavor made more The workers resonated.
presents these diverse but resonant works, highlighting a very inclusive cultural background and drawing sufficient nutrients from high-quality professional creations. "New Rap 2024" explores more while breaking its own trends Possibly, each sparkling stage has been achieved.
And the influence of these resonances lies in: "New Rap 2024" not only allows the audience to see these singers' love for rap, but also allows the audience to see where this love comes from and how they will use it to find better self. The five-member group's performance of "Fist" directly made the topic #八平的house有fourboys become a trending topic. The brothers who worked together raised their fingers in unison, and then clenched their fists together. Everything started from scratch, rap The hardships and perseverance of the singers in pursuing their dreams can resonate with the public; "Small Place Big Dream" jointly presented by Luo Yan and Shun in 2v2 wrote about how many children who have studied hard and come out of the mountains in the countryside, or who have just entered the society. The bitterness and hard work of young people pursuing their dreams. Because they love music, they wrote their difficulties into songs, proving to everyone that they did not make a mistake in persisting in their love.
There is a secret to always doing something new,
requires in-depth cultivation to stand the test of time
What is the meaning of "nuggets"? On the stage of the
finals, Hot Dog used "The Landlord Upstairs" which just won the Golden Melody Award for Best Lyrics to give all the children who are chasing their dreams a shot in the arm, "There are roadblocks on the road/There is a sign that says young people please do not ", "Climb until I'm sweating profusely / The whole building is occupied by those who come first", "How are you, the tenants downstairs / Will it really get better tomorrow?"... You can not be confident for the time being, but You must have the courage to climb the peak.
At the same time, Huizi completed his farewell ceremony to this stage with "The Butterfly that Fans the Monsoon". Hardcore rap still carries the domineering spirit of going forward. "My body may be vulnerable, but my spiritual world is as hard as diamond. All difficulties are temporary. Let you see how the old man can stand up straight..." Although the two performances are independent, they seem to be asking the same question. The one-answer dialogue and performance can be regarded as Hot Dog's message to the rookies, Keiko, Hayabusa, athree and other young players on the field, making the rapper's growth process and the meaning of "nuggets" more clearly visible.
In fact, classic works are constantly emerging, and under the creative ideas of good music and variety shows, they are entering the public eye in more diverse ways. "New Rap 2024" finds the greatest common denominator in the extraction of emotion, value and culture. It is constantly empathized by the so-called masses rather than narrow audiences, allowing rap culture to truly moisten things and silently enter public life and become a part of popular music. A very obvious and haloed field.
Nuggets, in essence, “dig” not only individual rap talents, but also the public’s core expectations for rap culture. With high traffic and topicality, as well as continued market influence, the most important contribution of "New Rap 2024" after its return is not to constantly refresh the popularity benchmark of "phenomenal" online variety shows, but to make the industry re-recognize that only professional Only in-depth hard work can withstand the test of time, and only the most solid musical works can represent "new rap".
In general, the reason why "New Rap 2024" can firmly occupy the top spot in the industry is that it always adheres to professionalism, pays attention to every detail, and wins the respect and love of the audience with high-quality content. The show is not only the end of a season, but also the beginning of a new beginning. The "gold digging" work of the program is not only to discover the talents of rappers, but also to pan for gold in the ocean of rap culture and explore its multi-dimensional possibilities.
