Under this wave of popularity, " Sauvignon Blanc 2" has also made a lot of money. 4 episodes were updated on the first day of launch. The number of advertisements in each episode reached 11, and the number of advertisement co-brands exceeded 70, setting a historical record for TV series launch advertising investment... As the capital tycoon behind it, Tencent Video has won again.
article | Financial gossip female author: Shanye
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"Sauvignon Blanc 2" starring Yang Zi has exploded.
The number of reservations for this drama exceeded 9.5 million before it was launched. The popularity soared to 22,000 within 13 minutes of its launch, and then quickly exceeded 28,000. Two days before the broadcast, the popularity of "Xiao Yao" played by Yang Zi exceeded 100 million, and many related words The article hit the hot search...
Under this wave of popularity, "Sauvignon Blanc 2" also made a lot of money. 4 episodes were updated on the first day of launch. The number of advertisements in each episode reached 11, and the number of advertisement co-brands exceeded 70, setting a historical record for TV series launch advertising investment... As the capital tycoon behind it, Tencent Video has won again.
In fact, the first season of " Sauvignon Blanc " was a hit. It not only topped the charts on major data platforms such as Beacon and Maoyan, but was also shortlisted for three Magnolia nominations and was recognized by mainstream awards.
The heroine Yang Zi was also shortlisted for Best Actress in Magnolia for her role in "Sauvignon Blanc". Zhang Wanyi, Deng Wei, Tan Jianci and others have also become popular niche students, and Yang Zi's "prosperous husband" physique has come true again.
Of course, there is controversy. Among the big flowers, Yang Zi's appearance is not outstanding, and she was even "persuaded" by Song Dandan to quit, saying that she was not suitable to be in the entertainment industry with so many beauties. But while Yang Zi was working on her acting skills, she was also working on capital, and severely slapped those who looked down on her in the face...
<长相思>.
/ In the Shura field where four beautiful men compete for one woman, the "financier father" behind
is crazy Throwing Money/
As a Shura field where four men compete for one woman, the casting of "Sauvignon Blanc" was tricky.
Yang Zi plays the heroine Xiaoyao, and it goes without saying that she is capable of "carrying out dramas". The four male protagonists, Zhang Wanyi, Deng Wei, Tan Jianci, and Wang Hongyi, are also good-looking.
Xuanxuan, played by Zhang Wanyi, is the eldest grandson of the King of Xiyan. His eyes always have a hint of indifference and a hint of suspicion, creating a "Machiavellian face" style.
Deng Wei plays the male vixen Tu Shanjing. He is as gentle as jade, and his smile always makes people feel like the spring breeze is blowing on their face.
Tan Jianci plays the Hydra demon Xiang Liu, with long white hair and scarlet eye sockets, full of vulnerability and beauty.
Wang Hongyi, who plays Chishui Fenglong, received 2 million likes with his outstanding appearance during military training in college...
Unsurprisingly, "Sauvignon Blanc" relied on the gripping plot and the actors' high performance. With good looks and good acting skills, it became popular all over the Internet after the first season was broadcast. The popularity of niche actors such as Zhang Wanyi, Tan Jianci, and Deng Wei skyrocketed, and the production of Fang Xinglian Film and Television and Tencent Video also made a lot of money.
, especially Xinglian Film and Television, has become famous in one fell swoop. This company was founded in 2019. It was formerly known as Hangzhou Dream Star Garden. It has created hit dramas such as " Thousand Mountains Snow " and "Lonely Empty Courtyard". Its founder Tang Panjing is also the director of "Sauvignon Blanc". "Chief Producer.
Actually, "Sauvignon Blanc" was started very early, but due to the difficulty of adapting the script, three different screenwriters were hired to adapt three versions of the script, but the quality was not up to standard. It was not until Star Lotus Films was established in 2019 that Tong Hua personally led the team to adapt the script. After two years of script creation, Star Lotus Films and Penguin Films cooperated to launch the project.
"Sauvignon Blanc" itself has the heroine as the main line, connecting the entire story. The importance of the heroine is self-evident. At the same time, the role of Xiaoyao is very difficult to perform, and the character is rich and complex.
Tang Panjing said that they have been waiting for Yang Zi: Not only is Yang Zi very strong in business, but she also has many things in common with Xiao Yao.
Two years ago, after Yang Zi left Huanrui Century, he established his own studio."Sauvignon Blanc" was also the first script she chose after becoming independent. At that time, some people around her objected, saying "it's another ancient puppet", but the script impressed her and she liked the role, so she made up her mind to act.
Facts have proved that Yang Zi’s bet was right. The first season of "Sauvignon Blanc" became a big hit last summer, and Yang Zi was shortlisted for the Magnolia Best Actress.
After a year, "Sauvignon Blanc 2" is back again, and its popularity remains unabated. Since the announcement, "Xiaoyao Fenghuang Lin's eyes are killing", "Xiaoyao's white hair details", "Zhang Wanyi's beauties", "Tushan Jing's red wedding dress" and other topics have been on the hot search. Even Yang Zi's lines in "Sauvignon Blanc 2" have become popular in the cultural and tourism circles:
"Didn't you promise me? There are such fun things and beautiful scenery in this world, but it will only be interesting if there is someone accompanying me." "
Yang Zi's lines in "Sauvignon Blanc" have been used in promotional videos by cultural and tourism companies from various places to attract tourists to check in for sightseeing. This wave of cultural tourism promotion also made many netizens like: Wait! Now go shake people.
What’s interesting is that after the first part became a hit, many “finance dads” gathered behind “Sauvignon Blanc 2”. Before the second season of
was broadcast, the official account of the show thanked 21 brands. Currently, the show has more than 37 IP authorized cooperation brands, and the authorization cooperation is still ongoing. From the perspective of advertising investment value, it broke the two records of the number of ads and the number of co-branded ads on the first day of the entire platform.
According to statistics, in the first four episodes of "Sauvignon Blanc 2", the number of advertisements in each episode was 11. On the day the episode was broadcast, there were a total of 71 advertisements co-branded, including the chief sponsor of the webcast Pechoin, the title sponsor of the station broadcast Chun Zhen, and There are several brands covering different consumer categories. It can be said that the wealth of the world has come again.
2.
/ From being criticized for being ugly and being unable to film,
counterattacked and became a "prosperous" heroine/
Nowadays, as one of the "New Four Little Actresses", Yang Zi has been recognized as being particularly capable of " The heroine who carries the drama.
Yang Zi was born as a child star, and her acting career seemed to be smooth sailing. In fact, she also experienced countless dark moments. She was criticized for being ugly, couldn't be filmed, and was temporarily replaced...
In 2005, " A Family with Children " quickly became popular as soon as it was aired, and 13-year-old Yang Zi became the "national daughter" in the eyes of thousands of viewers. But in order to take the high school entrance examination, she missed the third part and experienced a huge psychological gap.
At the same time, she began to grow and gain weight during puberty, and also developed a lot of acne. The outspoken Song Dandan said to her:
"My child, you'd better stop acting when you look like this. This world is too chaotic. There are so many beautiful little girls, and you are not that beautiful..."
At that time, in front of me, Faced with the dilemma of being uninvited and having her roles changed, Yang Zi's self-confidence was severely hit, and she even began to question her career as an actor. However, out of her love for acting, Yang Zi applied for the Beijing Film Academy. Then she lost weight, took care of herself, tried her best on the art exam, and finally successfully entered school.
During her college years, Yang Zi actively submitted resumes and auditioned for roles, but suffered repeated setbacks: the submitted resumes fell into disarray, and the roles she finally got were replaced before the casting started.
It was not until 2014 that Yang Zi boldly tried the period war drama "Battle of Changsha" and successfully got rid of the shadow of "Xia Xue" with the role of "Hu Xiangxiang".
In 2015, Yang Zi signed a contract with Huanrui Century. The first TV series she starred in was " Qingyunzhi ". She was the co-star of Li Moufeng, the "first brother of Huanrui" at the time, and partnered with the famous traffic star Zhao Liying. After this drama, Yang Zi was also officially promoted to Traffic Xiaohua.
What really made her recognized as an adult actor was her role as "Qiu Yingying" in " Ode to Joy ". This character is one of the least likeable characters in the show. Because of Yang Zi's delicate acting, not only is it hard for the audience to hate, but it also makes people feel real and lovable.
Later, a wave of domestic IP adaptation dramas hit. Yang Zi seized the opportunity, broadened her acting skills, and conquered the audience with her acting skills. In dramas such as ", embers, as frost", ", my dear, beloved ", Yang Zi has become a well-deserved "top star" with her outstanding acting skills.
Since the launch of "Sweet Honey as Ashes as Frost" in August 2018, its ratings and reputation have soared thanks to its compact plot and production that is faithful to the original work. At that time, even under the pressure of two major palace dramas, "Story of Yanxi Palace" and "Ruyi's Royal Love in the Palace", it still attracted countless fans, including drama fans, CP fans and other fans.
On the eve of the Chinese Valentine's Day in 2019, "Dear, Beloved" starring Yang Zi and Li Xian swept the Internet as soon as it was aired. The female graduate student played by Yang Zi is innocent and cute, with natural acting skills, and the interaction with Han Shangyan, played by Li Xian, is also well handled. It’s just right, making netizens say: So sweet!
The amazing thing is that Yang Zi is not only popular herself, but also the male actors who work with her. She has a strong sense of cp with Huo Jianhua, Li Xian, Jing Boran, Xiao Zhan, etc., and is considered to be a "prosperous male protagonist", Versatile physique.
For example, in "Battle of Changsha", Yang Zi acted with Huo Jianhua, a "veteran cadre" who is 13 years older than her. At first, there was a lot of doubts on the Internet. But after the show started airing, people couldn't help but admire Yang Zi's acting skills. It is obviously a serious war drama, but Yang Zi can perform subtle sparks.
After "Sweet Honey as Ashes as Frost" became popular, the male protagonist Deng's popularity and status soared, and he became a popular actor in domestic entertainment. However, he did not cherish feathers and was banned due to tax issues. In addition, the second male lead Luo Yunxi has also become more and more popular with the role of "Runyu" and has become a representative of beautiful men in ancient costumes.
"Dear, Beloved" has only been aired for two weeks. Li Xian has become a fan's "current boyfriend" because of his relationship with Yang Zi. His Weibo fans have soared by 8 million, and his reading volume has exceeded 3 billion. , even the house where he lived and filmed was bought by fans with huge sums of money.
However, some people question that Yang Zi is not as popular as her co-stars. And she doesn't care about these comparisons. Instead, she emphasizes that the success of the show is the result of team efforts.
In her opinion, it is not so much that she is "prosperous" as that she is lucky to have met a good actor. She doesn't want other people's efforts to be erased or ignored because of these jokes.
In fact, after the hit of "Dear, Love" in 2019, Yang Zi's commercial value has soared. She has new endorsements almost every month, from Huoquan and Skechers to Xiaodao electric cars, Pepsi Quaker, The popularity and influence of Huamu Planet and Mengniu Chunzhen are evident.
3.
/ Entering the capital circle through investment,
Yang Zi transformed into the "Queen of Money" /
Many people did not expect that Yang Zi has entered the next level and entered the capital circle through investment.
As early as 2016 when "Qing Yun Zhi" was broadcast, she and Zhao Liying jointly opened the "Leyu" grilled fish restaurant. With its affordable prices and girly decoration, it once became a model for celebrities' side businesses. It was this year that Yang Zi started on the road to capital and appeared in a media company as a shareholder.
In June 2016, Yang Zi established Salang Film and Television Studio, of which she serves as the legal representative and holds 100% of the shares. The business involves film and television supporting services. In the same month, she became a shareholder of Fujian Times Zhongle Film and Television. Later, this company also participated in the production of "Sweet Honey as Ashes as Frost".
In 2017, Yang Zi and her father Yang Wei invested 3 million to establish Xingyongcan Media, which is involved in film and television production, investment and artist management. In "Dear, Beloved", Xing Yongcan Media is also one of the producers.
However, in May 2017, less than a year after entering the era of Zhongle, Yang Zi withdrew from it, and her mother Ma Haiyan became a new shareholder, accounting for 6.91% of the shares and a subscribed capital of 770,000. In May 2019, Yang Zi "withdrew" from Xingyongcan Media, and the equity was also taken over by her mother Ma Haiyan.
In response to this, many people said they couldn’t understand it. In fact, in this way, Yang Zi not only has more time to be an actor and polish her roles, but also transforms into capital, forming a unique investment landscape: she uses her acting skills as a foundation, and her parents provide support, so her acting career and capital operations are two-pronged.
Sky Eye Check shows that Yang Zi is currently a legal practitioner in 7 companies, 4 of which are in existence, including Dongyang Zilu Jiayi Culture Media Co., Ltd., Xiamen Shengfan Xinyuan Film and Television Culture Studio, and Qingdao Aobo Film and Television Culture Studio etc., Yang Zi’s shareholdings are all above 90%.
Not only is her company doing well, Yang Zi is also the "Queen of Money" in Huanrui Century.
After Li Moufeng terminated his contract with Huanrui in 2019, Yang Zi firmly occupied the top spot in the company and became "Huanrui's first sister". At that time, she had already become a top performer with "Sweet Honey as Ashes as Frost" and "Dear, Loved", and made great contributions to the company's artist management business.
’s financial report shows that in 2019, Huanrui’s artist brokerage business had a total revenue of 120 million, of which Yang Zi contributed nearly 50 million, accounting for half of it. In 2020, artist management business income was 97 million, and Yang Zi contributed 39 million. In the first half of 2021, artist management business income was 53 million, and Yang Zi won 20 million.
It can be seen that in the past few years, Yang Zi’s ability to attract money has been amazing, and her income has always accounted for more than one-third. In the first half of 2021, Huanrui Century’s brokerage business revenue accounted for 87% of the overall revenue.
On November 15, 2021, Yang Zi announced that she would not renew her contract with Huanrui Century, and the two parties regarded it as a "peaceful breakup." However, the market was not optimistic, and Huanrui Century's share price fell accordingly.
Later, Yang Zi established her own studio and released works such as "Female Psychologist", " For the Rest of My Life, Please Give me More Advice ", and "Agarwood Like Chips" in one go.
The first season of "Sauvignon Blanc" in 2023 even set off the whole network. Topics such as #If小夭相尊利afterMarriage##小夭爱狠多山璟##小孭cannot loseXuanxuan# dominated the hot searches, Netizens are obsessed with her CP.
Netizens are wondering: Why is Yang Zi’s CP sense so strong?
Acting skills are of course king. In order to portray Wen Xiaoliu in "Sauvignon Blanc", Yang Zi carefully discussed the details of the role with the director, and even asked the makeup to be closer to the character. She fully listened to the opinions of fans and made the audience enthusiastic.
In addition, Yang Zi's appearance has become an advantage. She has soft facial features, a light face and a girl-next-door style. She is not aggressive and has strong plasticity. She can produce chemical reactions when paired with various types of male actors, making people want to sneeze at them. .
Nowadays, when faced with the evaluation of "not beautiful enough", Yang Zi no longer struggles:
"It doesn't matter, confidence is the most beautiful. Everyone is unique, which in itself is something to be proud of."
References:
"Yang Zi’s love affair is too tragic", Sina Entertainment
"<长相思2>: Very stable and "be"", Rhino Entertainment
"<长相思> was shortlisted for Magnolia, and Xinglian Film and Television, which became famous overnight, grabbed the drama market ", Mouyu
"She has become the biggest winner after winning the title of "Weibo Queen" for three times. Are all the male stars she plays with famous? 》, Xinmin Weekly
