Jimu News Commentator Wen Qingman Intern Wang Jinrui
"When I was selecting seats for the movie I wanted to buy, only 2 tickets were sold, but I was not allowed to buy a single ticket in the middle of the core viewing area." Recently, many people in Shanghai have The theater responded, "Singles cannot choose seat C when buying tickets." (According to The Paper on July 10)
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When purchasing tickets online, some prompts pop up when clicking on the seat selection process, and some prompts pop up when confirming and preparing to pay, saying that core seats cannot be selected when purchasing single tickets. In the eyes of relevant practitioners, this is regarded as "a general rule for theaters and industries. Other ticket purchase channels and cinemas also adopt the same seat selection rules." When
saw this, he couldn't help but sigh. It seemed like an "open secret in the industry" - a familiar recipe and a familiar taste. Can "business regulations" become a "shield" for infringing on consumer rights? This issue is worthy of discussion.
There is nothing wrong with optimizing seat utilization in theaters, and there is nothing wrong with preventing "two people cannot sit together when watching a movie", but consumers with the same ticket price have the right to choose and fair trade, whether it is a single person or multiple people, whether they are willing to sit or not In the middle, these demands should all be treated equally. Audiences can indeed negotiate on-site to see if they can change seats if they are separated, but this negotiation is based on the previous normal seat selection online. It is the audience's own business and should not be influenced by the platform.
With the improvement of film quality and the diversification of types, theaters are getting better and better equipped, and ticket prices are not expensive, so it is not uncommon for one person to watch a movie. They may not want to be disturbed, they may be looking for a place to relax, or they may just want to watch their favorite movie, even if there is no one to accompany them. Changes in audience viewing habits ensure the quality of single-person viewing and improve the satisfaction of single-person viewing. The freedom of seat selection for this group of people should not be taken for granted, nor should it be assumed by default that they should "step aside" .
As a leisure and entertainment venue, cinemas serve a broad range of consumers. Meeting the needs of moviegoers at different levels is what theaters should do to keep pace with the times and improve their services. Choosing a seat may seem like a small matter, but it can affect your perception. Especially when there are many vacant seats at a venue, single-person restrictions will harm the rights and interests of consumers even more. It is indeed necessary to come up with diversified seat selection plans and provide more humane and personalized services. By extension, in commercial operations, maximizing economic benefits is important, but it does not mean that it must be at the expense of minimizing the rights and interests of some consumers.
(Source: Jimu News)
