"The Story of Rose" not only adapted Yi Shu's work into a popular theme, but also linked up with Beijing's culture and tourism across borders, becoming a "living business card" for Beijing's film and television industry and Beijing's culture and tourism. On July 8, a symposium on the creation of the Beijing-produced drama "The Story of Rose" was held in Beijing, focusing on the successful creation experience of the drama.
More than 500 related topics have been on the hot search
"The Story of a Rose" is a key literary and artistic project of the 2024 "Beijing Audiovisual". It is the first film shot in Beijing since the Beijing Municipal Radio, Film and Television Bureau and Chaoyang District jointly launched the "Photography Service Chaoyang Priority Plan" The TV series, after being broadcast on CCTV 8 and Tencent Video, has repeatedly ranked first among all channels in China's audio-visual big data CVB at the same time. The peak ratings of Kuyun Live surpassed " Blossoms ". More than 500 related topics such as "Beijing Culture and Tourism Tell You Who's in Beijing" have appeared on Weibo's hot searches. The main topic "The Story of Roses" has a cumulative reading volume of 3.82 billion on Weibo and a cumulative video playback volume of 3.82 billion on Douyin. 38.19 billion times, and achieved commercial cooperation with more than 40 brands, achieving both social and economic benefits.
According to reports, the line "Who is in Beijing?" in the play was edited and forwarded by many official accounts of Beijing universities, cultural tourism and high-tech enterprises in various districts, and even Serbia, Abu Dhabi, and Dubai used it to promote cultural tourism. The drama was filmed in Beijing covering 112 points in 13 districts. The landmark points in the drama have become popular check-in spots, empowering cultural and tourism consumption. The same style and co-branded clothing, accessories, coffee, flowers, Beauty products and other products were sold out. Currently, "The Story of a Rose" has been translated into 7 languages and will be broadcast on more than ten platforms around the world.
The main creators devoted their true feelings to shaping the characters
The producers and creative representatives of "The Story of Rose" shared the behind-the-scenes stories of the creation at the scene. Screenwriter Li Xiao said that the creation of the drama is to establish characters first and then tell the story. For this reason, she read a lot of psychology books, "hoping to create different characters according to the fullness and soundness of personality development", and hopes that through this film The play expresses a very simple idea, that is, "people must be brave enough to give and receive love, live an active life, and not be afraid of being hurt. The most important thing is that you can love again after being hurt."
Liu Yifei , who plays the protagonist Huang Yimei in the play, believes that the reason why a rose is a rose is because of its "thorn". "As a creator, I understand this 'thorn' as her change and change. She Her pain, persistence and rebellion can even be said to have a crazy side. In short, those indescribable things deep in her soul are all her "thorns" since this "thorn" comes from her own body. I think it is persuasive and powerful to grow out of it." She completed the shaping of Huang Yimei by getting close to the character and learning from the character. "I have always asked myself, why should the character live this way instead of another way? To learn about her life, how she holds a pen, how she hugs her lover, how desperate she is, how strong she is, I hope to let the breath and emotions of these characters flow out, because I think true feelings are the most powerful," she said bluntly. When watching the show, just like ordinary viewers, they were encouraged and inspired by the characters, "She is not a flat, perfect person, but a living artistic image, reflecting herself in her relationships and life choices. If an excellent novel uses words to describe the world and communicate with readers, then actors use themselves as containers and carriers to communicate with the audience through emotional and emotional lines. This is amazing."
Producer of the show. Zheng Zhongli revealed that the reason why the crew chose Beijing as the main filming location for "The Story of a Rose" is that in addition to the chief screenwriter and director having a deep affection for Beijing and living in Beijing all year round, "the main reason is that Beijing has the modern atmosphere of a first-tier metropolis and the The romantic temperament of the ancient capital. In order to present the love scene in the play, we selected a number of landmark buildings in Beijing based on the plot, such as Houhai, China World Hotel, Beijing Bell and Drum Tower, Bird's Nest, 798 Park, Capital Airport, etc., to create the mood and atmosphere of the era. texture."
Achieve breakthroughs and innovations in Beijing-produced film and television products
Wang Yichuan, vice chairman of the Chinese Literary Critics Association, believes that "The Story of a Rose" is an iconic work of the "Beijing Great Audiovisual" brand. It shows that Beijing, as the national cultural center city, has the ability to It has given the world a work with the spirit of Beijing. The play has a strong Beijing sentiment and is a work with distinctive characteristics of "Beijing literature and art". The story simultaneously unfolds the choices of multiple life paths and has an understanding of current social changes. Value. According to Lu Rong, a professor at the School of Drama, Film and Television of Communication University of China, the play has “ideological exploration behind the rich emotions, expressing some of the creator’s propositions on the value and emotional connotation of contemporary women’s lives, and touching on the deep-seated concerns of contemporary women.” "Emotional Space".
Wang Jiequn, Secretary of the Party Leadership Group and Director of the Beijing Municipal Radio and Television Bureau, believes that "The Story of a Rose" is an excellent work with high intentions, deep content, emotional warmth, and hot topics. It has not only successfully achieved the Beijing-produced The breakthrough innovation of film and television products has also successfully promoted consumption through culture, which is worth learning from in subsequent works. Based on the successful experience of "The Story of Roses", the Beijing Municipal Radio and Television Bureau will strive to create a good ecology for the emergence of high-quality products and strive to be the best. To use pens to penetrate into life and tell the history of struggle in the new era; to explore the in-depth value of "film and television +" and give play to the multiple benefits of the drama; to condense the warmth and stimulate the surging creative momentum
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