6 On June 26, Beacon Professional Edition released the 2024h1 (first half of the year) drama market insight report, which showed that among the top 10 H1 online drama feature plays in 2024, " Mo Yuyunjian " topped the list, with a cumulative feature playback count of over 23 100 million.
In the first half of 2024, Youku dramas frequently featured highlights. In the field of costume dramas, "Huajian Ling", " Xi Huazhi " and "Mo Yu Yun Jian" were launched. Among them, "Mo Yu Yun Jian" has driven Youku app to the top 3 of the Apple App Store free list for many days in a row. In the field of suspense dramas, Youku's "White Night Theater" has launched the well-known works " dim fire " and " new ". According to Yunhe data, "New Life" ranked first among pure online dramas, short-form dramas and suspense dramas in terms of average broadcast volume per episode.
During the 29th Shanghai TV Festival, Youku Vice President Xie Ying introduced the layout of Youku dramas at the "New Aesthetics, New Themes, New Expressions" seminar. In her view, the growth of long videos is very imaginative, and "good content + good creators + actor adaptation" is the methodology for producing excellent works. For ancient puppet dramas, Youku tends to choose IPs that are forward-looking, growth-oriented and can respond to user emotions. For suspense dramas, it insists on original scripts and uses film directors. At the
seminar, Yin Hong, vice chairman of the Chinese Literary Critics Association and professor of Tsinghua University, believed that current dramas are showing three major trends: people-oriented, social topics, and film quality. Rao Shuguang, president and researcher of the China Film Critics Society, said frankly that the innovative expression of dramas has surpassed that of movies and has entered an era where dramas feed back movies. The "Research Report on the Innovation, Development and Aesthetic Diversification of Chinese Drama Series" released by the Film and Television Communication Research Center of Tsinghua University shows that suspense, comic book and science fiction dramas have become new additions to international quality dramas.
"Good content is the ballast stone that can weather the storm." Xie Ying said that in terms of content layout, Youku drama series should, on the one hand, be a "national drama" with broad social influence, and on the other hand, continue to step out of the comfort zone. , explore new increments.
Xie Ying introduced that Youku will successively launch masterpieces that pursue ideological, heritage and artistry such as "Code of Along the River During the Qingming Festival", "Yangming Biography", "Tiangong City" and "Twenty-Four Strategies of Chang'an". In innovative tracks such as comic book adaptation and youth passion, popular works such as "The Mortal's Cultivation of Immortality", "The Legend of the Hidden Sea", "Seven Heart Slips", "The Decisive Battle of Biyou Village" and "Yulinling" will be released. The film list of "White Night Theater" includes social suspense masterpieces such as "Snow Maze", "Once Upon a Time on the Edge of Water" and "Sandstorm". This year, Youku released the "Hong Kong Arts Revitalization Plan" and "News Queen 2" will be launched as scheduled in December.
In terms of science fiction dramas, the science fiction drama "Sea of Dreams" produced by Liu Cixin will be released soon, the popular work "Spirit Cage" will be launched soon, " We Live in Nanjing " adapted from the Galaxy Award work, and "Titan No Voice" ” and “The Naming of the Night” and other science fiction masterpieces have also entered the adaptation and development stage.
Xie Ying introduced that virtual shooting technology has provided impetus for Youku’s exploration in the field of science fiction dramas. TV series such as "The Code of Along the River During the Qingming Festival", "True Detective", "Seven Heart Slips", "Feng Hua Qi Friends", " Speeding Life" and "Spiritual Cage" have used virtual shooting technology on a large scale. The proportion of false shooting scenes in future drama projects will range from 15% to 50% depending on the subject matter.
Many upcoming dramas on Youku have aroused market expectations. The site page shows that there are many dramas such as "The Legend of the Tibetan Sea", " Executive Judge ", "Hard to Coax", "Hush, the King is Hibernating", " The Young White Horse Drunk in the Spring Breeze " The number of reservations has exceeded one million.
(This article comes from China Business News)
