Recently, some netizens complained that the pronunciation of "Xiao Nai Zhi", Heytea's new milk tea product, was ambiguous and caused discomfort. Some netizens also expressed that it was embarrassing when ordering offline.
According to @西茶, on June 24, Heytea and Finnish national treasure brand marimekko jointly launched a new drink - "Little Milk Gardenia", saying that it picked one bud and two leaves of Sichuan Leshan green tea, mixed with gardenia and left to stand , the tea has its own real gardenia fragrance.
However, not long after the new product was launched, its name "Xiao Nai Zhi" triggered a heated discussion on the Internet. "Is my little milk gardenia ready?" "Come and try the little milk gardenia I bought." These seemingly ordinary ordering statements made some netizens feel uncomfortable. Some netizens bluntly said that the naming method of Heytea is too ridiculous and even gives people the suspicion of being frivolous. Especially in some dialect areas, such as Sichuan and other places, because it is difficult to distinguish between flat and curved tongues, the pronunciation of the name may be different. Make people think more.
However, some netizens hold different views on this. They believe that the name "Xiao Nai Zhi" is to form a sense of series with "Xiao Nai Mo", another white moss fragrance product of Heytea, and in the northwest region, the word "Naizi" is originally used to refer to "milk". So there is nothing wrong with the name. These netizens believe that the reaction to the name may be too sensitive and should not be over-interpreted.
According to @东财经 report, @东财经 randomly asked the staff of the Heytea store, and the other party said that the name was decided by the company, and they had not encountered any complaints from consumers about this problem. After asking the online customer service of the Heytea mini program, as of press time, The other party did not reply before.
In fact, this is not the first time that Heytea has been accused of skirting around. As early as 2019, Heytea and Durex interacted on Weibo, and the poster was accompanied by the text "Not a drop left tonight." Later, Heytea commented on the post on Weibo: "You always have my cheese on your lips." The next day, Heytea apologized on its official Weibo for causing discomfort to everyone due to its interaction with Durex. At the same time, Durex officials also changed the relevant Weibo copywriting and posters.
Source: @东财经, interface news, netizen comments
