, the protagonist falls to the bottom of his life. After surviving the death, he cheats and becomes invincible... What is the experience of using short drama thinking to make a long drama? The popularity of the TV series " Mo Yuyunjian " has made many viewers feel Got a handful. So how to use short play thinking to make a long play? At the Shanghai TV Festival, at a seminar held by Youku, Ma Shishi, the director and one of the screenwriters of "In the Clouds" said that using short drama thinking to make a long drama requires denser information, more reversals, and more plots. More exciting and more sympathetic to the audience.
Anyone who has watched the mini-series may feel familiar when watching "In the Clouds". In the first episode, the drama completed the plot of the heroine being slandered for having an affair and being buried alive by her husband, being rescued by the prime minister's daughter, the daughter being beaten to death, and the heroine taking the daughter's identity and returning to the house. After that, the heroine outsmarted her stepmother and evil sister, and the Jiang Mansion copy cheated her all the way, making her invincible in the house fight.
fell to the bottom at the beginning, and after rebirth, the golden finger was wide open. This is the favorite routine of micro-short dramas. Although many of the scenes may not stand up to careful scrutiny, they are "cool" enough, and the audience who can empathize with the characters in the play will be happy, angry, sad, and happy.
As one of the editors and directors of the play, Ma Shishi recalled that he had only filmed one short play called "A Paper to Send the Love to the Moon" before. The drama first aired in 2021, with a total of 30 episodes, each 6 minutes long. It tells the story of screenwriter Gao Xinyue, who accidentally traveled into the world of the drama after being stabbed by a colleague for plagiarism. She faced various setbacks and criticisms, resolved them one by one, and finally moved on to life. Peak story. The series combines elements of various exciting dramas such as time travel, palace battles, and revenge. After
, Ma Shishi received an invitation to "Mo Yu Yun Jian". The person in charge told Ma Shishi that he had a premonition that future audiences' perception of long dramas would be affected by short videos, so he wanted to find a short drama Thinking people make long plays.
马诗
What is short play thinking? Ma Shishi admitted that short plays and long plays actually have to face the audience. If there is a difference, he feels that the biggest difference is the gap in funding. "Mo Yu Yun Jian" can have a top-notch team and top-notch actors, "I said you can light some cigarettes for me, and they can fill the entire mountain with smoke. This is something I didn't have at all when I was filming the short drama. Passed." In this case, what can the short play offer the audience? Then only the content is left, "I often joke that when we shoot short plays, we are so poor that only the content is left. Content is my only weapon."
In Ma Shishi's view, whether we are filming a long play or a short play, , the methodology is actually the same, which is to use all means of content to find ways to capture the audience and retain the audience, "how to make the plot more exciting, how to make the conflict bigger, how to make the characters more three-dimensional, how to have more reversals, and the amount of information." How to be more intensive? How to capture the empathy point with the audience more accurately.”
Xie Ying
At the forum that day, Youku Vice President Xie Ying also shared the platform’s methodology for drama creation in the past six months. Xie Ying revealed that they have always focused on looking for forward-looking works, such as "Siteng" to "Mo Yu Yun Jian", all IP procurement fees are only a few million, "We are very good at finding those who have growth potential, Forward-looking, the most suitable IP and content that can respond to user emotions at the moment. "
In addition, the platform no longer pursues traffic actors. It must insist on good content, good creators, and appropriate actor adaptation. This is how hot hits can be sustained. reason. She also mentioned that as a creative end, it is necessary to actively seek innovation and change, respect users' emotions, but also lead users' aesthetics, rather than blindly cater to them. "It is still very difficult to find emotional connection points and value-carrying points that resonate with current users. Important.”
Red Star News reporter Qiu Junfeng editor Su Jing
