Beijing News (Reporter Zhou Huixiaowan) On June 25, Wanda Movies and imax China strategic signing and the opening ceremony of imax laser opening of Wanda Cinema Beijing CBD store were held in Beijing. During the event, Wanda Film signed a technology and content strategic cooperation upgrade agreement with imax corporation and imax china to further consolidate and expand the long-term strategic partnership between the two parties while fully empowering the film industry. This strategic cooperation between the two parties will upgrade the imax® laser system in the imax theaters of 61 cinemas covering Beijing, Shanghai, Guangzhou, Shenzhen and other cities. In addition, the two parties will also cooperate in film production, entertainment, experience and other aspects.
at the signing ceremony.
As imax's largest theater partner in China and even the world, Wanda Film and imax China have maintained a stable cooperation for more than ten years. Since the debut of Wanda Cinema's first imax screen in Dongguan Wanda Cinemas in 2007, over the years, the two parties have worked together to create imax China's 100-screen, imax global 1,000-screen, Asia's first imax® laser projection system, the world's highest imax screen, etc. So many milestone moments. Based on the long-term and solid foundation of cooperation between the two parties, adhering to the original intention of providing movie fans with a better viewing experience and the concept of promoting industry development, this cooperation will be comprehensively launched around the film industry and entertainment experience, providing more differentiated services to movie fans in a wider area. It will bring more expectations to the film industry through cooperation across the entire industry chain.
At the milestone moment of the strategic cooperation upgrade between the two parties, the imax laser hall of Wanda Cinema Beijing CBD store opened on the day of the event, witnessing the official opening of a new chapter of cooperation between Wanda Cinema and imax. This time the imax laser system upgrade of Wanda Cinema Beijing CBD store will be equipped with a new generation of imax laser projection system, which has a brand-new optical engine and a complete set of imax® proprietary technologies, and is paired with 12.1-channel surround sound to present crystal-clear clarity to the audience. At the same time, it achieves a wider sound dynamic range and more accurate sound effects. This upgrade not only creates an immersive viewing experience for audiences, but also helps film creators better restore artistic expression.
The imax laser hall of Wanda Cinema Beijing CBD store opened on the day of the event.
It is reported that in this strategic cooperation upgrade, Wanda Film will upgrade 61 imax theaters that rank among the top box office theaters and equip them with cutting-edge imax® laser systems. This upgrade covers cities such as Beijing, Shanghai, Guangzhou, and Shenzhen. At the same time, Wanda Film will also renew its contract for up to 37 IMAX theaters for five years, and based on consensus reached by both parties, will increase the number of IMAX screens to 25 in the next three years. This cooperation will also further consolidate the theater scale of cooperation between Wanda Film and imax.
Regarding the cooperation between the two parties, Wanda Film Chairman and President Chen Zhixi said: "Over the years, Wanda Film has continued to introduce and promote high-quality projection technology, and regards improving the audience's viewing experience as its core pursuit, and strives to create excellent Movie viewing environment. As an important partner of Wanda Film, imax has successfully reached a long-term and stable cooperation intention, and will work together to improve the movie viewing experience while providing high-quality screening standards for many movie works to attract more people. Go to the cinema and immerse yourself in the charm of movies. "Richard Galfond, CEO of
imax, said: "The imax film list in the next few years will be very strong, including both Hollywood and Chinese domestic blockbusters. In such a period full of opportunities. , our landmark contract with Wanda Film will firmly strengthen imax's presence in China's largest theater chain. At the same time, by deepening our cooperation with China's largest theater operator, we can further consolidate imax as an immersive entertainment experience. The leading position of the platform.
Editor Xu Meilin
Proofreading Yang Li
