On the afternoon of June 24th, Huacekton Group held a grand launch and promotion conference for new dramas and new projects at the 2024 Shanghai TV Festival. Annual key projects such as "The Year of Peace", "National Beauty Youth", "Our River and Mountain", and "Shou Zang" and The latest results of the AIGC Application Research Institute of Huace Group were unveiled at the meeting.
Zhao Yifang, founder and chairman of Huace Keton Group, and Fu Binxing, president of Huace Keton Group, attended the promotion meeting. Authoritative media, industry tycoons, cooperative merchants and special guests of Huace Keton Group gathered together.
Creating excellence: Historical themes lead key projects
In the project promotion process, the most watched project "National Beauty and Youth" was "certified" that the shooting was successful.
Poster of "The Beauty of the Country"
Subsequently, Wang Yan, Vice President of the Hangzhou Drama Center of Huacekton Group, highlighted the upcoming 2024 cultural industry development special support project of the Central Propaganda Department and the major historical TV series of the State Administration of Radio, Film and Television. "The Year of Peace" has officially announced the main creative lineup for the first time: it will be directed by the famous director Yang Lei, Lu Beike will serve as co-director, and Dong Zhe will serve as screenwriter.
Poster of "The Year of Peace"
This series brings together the top domestic creative lineup and will tell the story of more than 40 years from the middle of the Five Dynasties to the early Northern Song Dynasty. Faced with wars and chaos in the world, Qian Hongchu, the leader of the Wuyue Kingdom in the southeast, and the Emperor of the Northern Song Dynasty. Zhao Kuangyin cared about the people and yearned for peace. Finally, under the leadership of the two of them, the Wuyue Kingdom completed the historical initiative of "returning the land to the Song Dynasty" in the third year of Taiping and rejuvenating the country.
The script of "The Year of Peace" has been carefully polished by the famous young screenwriter Dong Zhe for more than three years. He has created many excellent works such as " The Great Cause of Party Building ", " Outsmarting the Tiger Mountain ", " The Great Cause of Army Building ".
Director Yang Lei's previous representative was " Three-Body Problem ". He said that the creation of "Three-Body Problem" took five years. During these five years, he worked hard and focused on nothing else, just because the project was too difficult. When he came across the project "The Year of Peace", he sighed, "The projects I have taken on in the past few years have become more and more difficult. But there is no way, I really like the script of "The Year of Peace"."
He said that it was the first time he saw it When he finished the script, he was so excited that he couldn't sleep until after two o'clock in the morning. When he read the last episode, he couldn't put it down "because he couldn't bear to finish it." He said, ""The Year of Peace" is about the suffering of the people after the buildings collapsed and the mountains and rivers were broken, and how we rebuild the mountains and rivers. I hope this story can inspire many people." It is reported that the drama is expected to start filming in Q3 in 2024 and be broadcast in 2025 out.
In addition, at the promotion conference, two major projects, "Our Country" and "Shou Zang", were released to the outside world for the first time.
"Our Rivers and Mountains" is a key TV series proposed and personally guided by the TV Drama Department of the State Administration of Radio, Film and Television, and a key film and television project supported by the 2024 Special Fund for Cultural Industry Development of the Central Propaganda Department. The play released a project poster for the first time at the scene, and officially announced that it will be directed by Mao Weining, written by Liu Gejian, and starring Wang Lei.
Poster of "Our Rivers and Mountains"
The new mainstream youth history drama "Shou Zang" focuses on the legend of the Palace Museum's southward migration of cultural relics for the first time. "None of the 13,491 boxes of cultural relics were damaged". It was adapted from the film and won the "2021 National IP" Literary Track Gold Award The novel of the same name tells the story of five young people of different identities and different classes who work together to complete the task of protecting the treasure and realize the cultural heritage of the national treasure that "no one can be missing and no one can be lost".
"Shou Zang" poster
The reporter noticed that three of the four key projects released this time are historical dramas. Over the years, historical dramas have been absent from the Chinese TV drama market for a long time. Recently, the "return of historical dramas" has become a common call from the industry and audiences. This Huace project promotion meeting seems to respond to this expectation.
Zhao Yifang, founder and president of Huace Film and Television Group, said that over the years, historical costumes have been absent for a long time due to various reasons. "Chinese costume dramas, fantasy, ancient puppets, dramas, legends, etc., have been done in all forms. But ancient puppets Although it is good-looking, it cannot satisfy all audience groups. There are still many viewers who want to see the true connotation of traditional Chinese culture and a historical drama with ancient costumes and cultural heritage."
With the rise of Chinese audiences' national self-confidence and increasing emphasis on traditional culture, Zhao Yifang believes that the time has come to create an S+ level historical costume drama. "For the new round of costume drama projects, I ask our team to No expense was spared in creation and production to create a historical drama that uplifts and strikes high. "
She said frankly: "In the current market, if you don't go all out and do it to the highest standards, you will be very risky. "Only truly high-quality masterpieces can convince the platform with content and lineup after reducing costs and increasing efficiency, and truly impress the audience. But at the same time, she also pointed out that for the long-term development of a group, two things are most important - stronger , updated.
Peixin: Don’t let newcomers “swim naked”
In addition to major themes and S-level masterpieces, Huace also attaches great importance to innovation. “First of all, the subject matter must be innovative, but to innovate the subject matter, we must find people who can create innovative themes. creator. "Zhao Yifang said that Huace is not afraid to hire new screenwriters, new directors, and new producers. In her view, innovative themes certainly require an innovative environment, innovative methodologies, innovative platforms, and innovative support systems." We can't let new people 'dip naked'. "
html For more than 0 years, Huace has maintained the concept of "early support, early investment, and continuous training" for new creators in the film and television industry, and built a top talent circle. " Assassination of Novelists " Director Lu Yang, " Earth" "The Last Night" director Bi Gan, ""300,000 Miles Home" director Rao Xiaozhi, ""My Friend Andre" director Dong Zijian, etc. were all in the initial stage of the industry, when they showed very strong creativity , Huace has promoted cooperation and created groundbreaking hit movies with them; the same is true for the TV series. As for producers, Huace also has the courage to give opportunities to newcomers. It is reported that Huace launched "Excellence". The "Producer Growth Plan" consists of five parts: online courses, offline courses, must-read books, job rotations, practice and coaching. The entire plan is committed to building an iteratively optimized, integrated wisdom-enabled center-empowered incubation platform for Producers provide comprehensive support to ensure that they have access to necessary resources and guidance at different stages of the project.
The program has achieved great results in recent years, such as the hit drama "Go Where the Wind Is" produced by Huace. ", its chief producer Long Ya is a post-90s generation; the chief producer of " Cheng Huan Ji ", which was broadcast on CCTV and Tencent in the first half of this year, is also a post-90s generation.
Recently, the State Administration of Radio, Film and Television released the "Related List of Selected Cases for Deepening the Reform and Innovation of Talent Development Systems and Mechanisms in the National Radio, Television and Online Audiovisual Industries". Notice", with this growth plan, Huace became the only film and television company on the short list. When Zhao Yifang talked about the plan, she expressed her expectations for young producers, "Give them time to immerse themselves in the best projects. To form their methodology and professionalism. "
R&D: AI helps film and television creation
After the promotion of the four major drama projects, Shen Xiong, deputy director of the AIGC Application Research Institute of Huace Keton Group, used a short video to demonstrate the latest research on the application of Huace Group in the AIGC industry at the promotion meeting. Results.
Huace Group is the first A-share film and television company to have a self-developed large model that has passed the national "Generative Artificial Intelligence Service Registration". Based on the self-developed "Youfeng" large model, Huace Group has developed a script evaluation assistant. , screenwriter creation assistant, intelligent translation assistant and other tools have greatly improved the production efficiency of film and television production and promotion. It is reported that Wenshengwen functions such as "ai script evaluation assistant" have been used internally in Huace, which can convert a 120 The time it takes to generate a 10,000-word novel evaluation report is shortened from 5 to 7 days to 15 to 30 minutes, which greatly improves the efficiency of creation and evaluation.
It is reported that Huace has formed a "all employees know, understand, and use AI" within the company. An innovative atmosphere has been formed to form a technology research and development, application promotion and talent training system that combines research and development, application and training, and strives to become the leader in AIGC learning and application in current film and television companies
.