Every reporter: Ding Zhouyang Every editor: Yang Xia
html On June 14, the Maritime Forum with the theme of "When IP meets AI opens up new horizons of light and shadow" co-organized by Daily Economic News and Shanghai Film, led the 26th The Shanghai International Film Festival aims to explore how artificial intelligence technology can empower the film and television industry and promote the innovation and cross-border integration of IP."I remember this time last year, we all happily believed that movies would undergo huge changes, and we hold the key to the huge changes." Wang Changtian, an old friend of the Maritime Forum and chairman of Enlight Media, said at the scene, "Last year, I advocated for the entire company Everyone must use AI, and I don’t need to emphasize it anymore. Everyone consciously uses AI in their own work.”
Wang Changtian Picture source: Picture provided by the organizer
One year of actual use has given Wang Changtian new thinking about AI. "At least in the film field, AI is still a tool after all. It can indeed provide some help in image design and dynamic storyboarding of animated films, but now this tool is still extremely immature, and it is far from being able to reach the screen projection in the film industry. "
In addition, Wang Changtian believes that the widespread use of AI will bring a large amount of homogeneous content, and the unique human aesthetics in film production will become a scarce resource. "Currently, AI still provides search and integration functions, and its unique creative capabilities cannot yet be achieved. The light of AI can never cover up the light of human nature."
Daily Economic News
