Every reporter: Du Wei Every editor: Wei Guanhong
html On June 14, the Maritime Forum with the theme of "When IP meets AI opens up new horizons of light and shadow" co-organized by Daily Economic News and Shanghai Film, led the 26th Shanghai The international film festival aims to explore how artificial intelligence technology can empower the film and television industry and promote the innovation and cross-border integration of IP.director and screenwriter Zhang Mo shared her views on AI at the Shanghai Forum. Zhang Mo said that his movie "Rescuing the Suspect" used AI to generate English subtitles, which greatly improved efficiency. "I input the entire script into AI, and it took about 20 minutes to generate English subtitles for the entire movie, and the translation was quite accurate."
Director and screenwriter Zhang Mo Picture source: Photo provided by the organizer
At the same time, Zhang Mo was At the event, she also shared her vision of the potential and challenges of AI in script creation. "AI is technically very efficient, such as translating languages, but when I let it create, I found that it still didn't make sense. Because AI is piecing together its own cognition, when we see scenes written by AI, we often ( It feels a bit familiar. Moreover, I have to spend a whole night talking to the AI, so I might as well write it myself."
html Zhang Mo, a "second-generation director" born in the 1980s, has participated in 4 films as a "director", with a total box office of nearly 100,000. 1.9 billion yuan. At the event, Zhang Mo also expressed his openness to the introduction of digital assets into the film and television industry. She believes that technology such as virtual actors can reduce risks for actors, but at the same time raises concerns about the employment prospects of the industry. Zhang Mo called on the industry to ensure that while using AI, it always serves human beings rather than becoming a substitute.Zhang Mo realized that the film industry is facing the challenge of audience loss. So, how do creators stay passionate? "We need to use the power of technology to attract and retain audiences by shortening the production cycle and reducing costs." Zhang Mo said that in this process, the quality of the work must not be affected to maintain the value of film art.
"Training AI is an interesting learning process. Although the procedure is cumbersome, it is to save time in the future." Zhang Mo said with a smile.
Daily Economic News
