China News Service, Beijing, May 12 (Reporter Ying Ni) "Although the drama ecosystem is undergoing transformation and iteration, content is still king", the "High-Quality Development of Television Art in the New Era and Innovation in Theoretical Commentary" academic session was held in Beijing on the 11th. At the seminar, Lu Rong, a professor at the School of Drama and Film and Television of Communication University of China, emphasized this. Before the seminar, a re-election meeting of the Theoretical Review Professional Committee of the China Television Artists Association was held.
seminar site. Photo courtesy of the China Television Artists Association Theoretical Criticism Professional Committee
At the seminar, participating experts and scholars discussed the two themes of "Research on New Trends in the Development of TV Dramas and Online Dramas in the New Era" and "Theoretical Criticism Promotes the High-Quality Development of Television Art". .
Fan Zhizhong, executive director of the International Film and Television Development Research Institute of Zhejiang University, pointed out that the current broadcasting of film and television dramas has gradually evolved from the traditional TV station alone to three types: "Taiwan first and then Internet", "Taiwan and Internet synchronization" and "Internet first and backstage". The coexistence of multiple forms, the differentiated media attributes and communication concepts of TV channels and video websites give TV dramas and online dramas a different "drama feel", that is, the subject matter orientation and aesthetic form. Under the complex ecology of competition and cooperation between Taiwan and the Internet, the production industry and communication of Chinese TV dramas are facing the space for reshaping and starting again.
Liang Zhenhua, a professor at the School of Liberal Arts of Beijing Normal University, said that the current context of TV drama creation is diverse. With the "new mainstream creation wave", the historical changes in the drama production and marketing mechanism, the generation of the interests of the Internet generation, and the collective aesthetic consciousness Awakening and expression iteration, the aesthetics in the field of Chinese dramas also need to innovate and advance aesthetically from the perspective of civilians, various aspects of human nature, and literary affinity.
Lu Rong, a professor at the School of Drama and Film and Television at Communication University of China, summarized the three fundamental aspects of the drama industry in 2023: the trend of high-quality products is obvious, the types of single-broadcast dramas are becoming more and more mature, and platform calibrated delivery and scheduled operations are becoming more mature. She emphasized that although the drama ecosystem is undergoing transformation and iteration, content is still king, and drama creation and film and television criticism should return to the content itself, humanity itself, and professionalism to truly exert the broad influence of artistic creation.
The new session of the Theoretical Review Professional Committee of the China Television Artists Association was held before the academic seminar. The meeting announced that the committee was renamed from the "Art Criticism Professional Committee" to the "Theoretical Criticism Professional Committee" and appointed Wang Yichuan, vice chairman of the Chinese Literary Critics Association, as president.
Dong Tao (right), member of the Party Committee and Deputy Secretary-General of China Television Association, issued the letter of appointment to Wang Yichuan. Photo courtesy of the Theoretical Criticism Professional Committee of the China Television Artists Association
Wang Yichuan proposed that the committee should highlight academic and theoretical features, focus on the central tasks and work priorities of the China Television Artists Association, promote the integration of television art theory and criticism, and achieve cross-disciplinary integration of theoretical criticism. , use theoretical criticism to promote creative practice, cultivate talents that integrate theoretical criticism, improve the public appreciation of art and the function of national aesthetic education, enhance the international communication capabilities of television art, and contribute wisdom and strength to promote the high-quality development of my country's television and online audio-visual arts. .
Dong Tao, member of the leading party group and deputy secretary-general of the China Visual Arts Association, put high hopes for the committee’s future work based on the association’s work priorities and theoretical review work practices. Chai Jianping, member of the Standing Committee of the Party Committee and Vice President of Communication University of China, said that it is necessary to strengthen the construction of Marxist literary and artistic theory, promote the healthy development of theoretical commentary on television art, effectively strengthen the relationship between academia and the television art world, cultivate talents for theoretical commentary on television art in the new era, and build a society with Chinese characteristics The socialist cultural system is a historical task entrusted by the times. (End)
(China News Network)
