According to Beacon Professional Edition, as of 19:30 on April 6, the box office of the 2024 Qingming Festival (April 4-April 6) reached 822.5 million yuan, exceeding the 2021 Qingming Festival (822.4 million yuan), setting a new record The box office record for the Qingming Festival period in film history. " What kind of life do you want to live ", " Godzilla vs. Kong 2: Rise of an Empire " and " Kung Fu Panda 4" are temporarily among the top three box office schedules.
2024 Qingming Festival Box Office List
This year’s Qingming Festival, in addition to "What kind of life do you want to live" and " The oriole is behind!" ", " Snow Leopard ", " Grass and Trees " and other 8 new films, as well as "Godzilla vs. Kong 2: Rise of an Empire", "Kung Fu Panda 4" and many other films to enrich movie viewing options. Chen Jin, a data analyst at Beacon Professional Edition, said that this year’s Qingming Festival market not only has a large number of films, but also a rich variety of film types, covering animation, suspense, crime, drama, comedy, etc., and the audience composition between different films is quite different. Among the ticket-buying audiences on the first day of "What Kind of Life Do You Want to Live", female viewers accounted for 62.9%, and viewers aged 24 and under accounted for 36.5%. "Godzilla vs. Kong 2: Rise of an Empire" had male viewers. The audience ratio of 60.1% and 82.6% of the audience aged 24 and above are outstanding. The top two film audiences are obviously complementary, and together they contributed 76.7% of the box office of the market. Among other films, "The World of Grass and Trees" has the highest proportion of women; " The Big "Villain" " has the highest proportion of viewers in third- and fourth-tier cities and is the most depressed; "Kung Fu Panda 4" has the highest proportion of viewers aged 35 and above, with family audiences Favorite to watch; " Let's Shake the Sun Together " has the highest proportion of viewers aged 20-24, and is most popular among student audiences. This shows that this year's Qingming Festival movies meet the diverse viewing needs of the audience.
"What Kind of Life Do You Want to Live" won the box office championship during the Qingming Festival. According to Beacon Professional Edition, on the fourth day after the release of "What Kind of Life Do You Want to Live", the box office in mainland China exceeded 443 million yuan, surpassing the domestic box office in Japan and becoming the film's number one box office in the world. As of 18:15 on April 6, the box office of the film exceeded 379 million yuan, surpassing the film " my sister " and setting a new box office record for new films released during the Qingming Festival in Chinese film history. During the pre-sale stage, "What Kind of Life Do You Want to Live" took the lead. The film includes Hayao Miyazaki's "Life Movie" and "Farewell", the 96th Academy Award for Best Animated Feature Film, and the fastest introduction to the mainland. Once Hayao Miyazaki's new film and many other labels, it attracted a lot of attention before it was released.
"What kind of life do you want to live?"
While it was successful at the box office, the film's reputation has been polarized to a certain extent. "What kind of life do you want to live" tells the story of young Makoto Makoto who formed a new family with his father and stepmother after his mother was killed in a fire. Zhenren, who was deeply saddened, was gloomy and lonely. By accident, he followed a talking heron into the mysterious tower and entered the fantasy "world of life and death", starting an incredible adventure. The film currently has a score of 7.7 on Douban, and many viewers feel that they "cannot understand" and "bewildered". Some people were moved inexplicably, while others fell asleep like a mess.
"What kind of life do you want to live" is a movie with many metaphors. The autocratic parrot king and the mechanical and indifferent parrot army reflect the "anti-war" attitude towards life advocated by Hayao Miyazaki. There are shadows of Hayao Miyazaki's previous works hidden in images such as groups of wow wows, groups of old ladies, abandoned towers, and weird-shaped meteorites, which are like a review of his life's work. In addition, Hayao Miyazaki also drew many close friends in life into this life movie. The "guide" heron symbolizes Toshio Suzuki, and the "tower owner" uncle symbolizes Hayao Miyazaki's "life mentor" in his animation career. "Takahata Isao, the sassy Kiriko symbolizes the color designer Michio Yasuda who has worked with Miyazaki Hayao for many years. Various metaphors and Easter eggs need to be discovered by the audience themselves, which means that this is a movie with a high viewing threshold.
"The World of Grass and Trees"
The box office gap between several other new Qingming films and "What Kind of Life Do You Want to Live" is huge. "The World of Grass and Trees" and "The Yellow Bird Behind!" "The box office of "More than 54 million yuan and more than 49 million yuan respectively, ranking second or third in the box office of new films in the schedule, but not as impressive as "Godzilla vs. Kong 2: Rise of an Empire".The Douban score of "The World of Grass and Trees" is 6.8. "The first anti-MLM movie in China" is an important selling point of the film. However, the film does not balance the literary style and hot topics. Many people felt that the "anti-fraud" content was inconsistent with the literary and artistic content. The picture feels fragmented. "The oriole is behind!" "Douban scored 7.2 points. As a suspenseful crime film, many people felt that the performance of the film was quite satisfactory, tasteless, and a pity to abandon.
"Godzilla vs. Kong 2: Rise of an Empire"
Unlike the Spring Festival and National Day films, the Qingming Festival film is still unfamiliar to the audience. Compared with discussing what movies are included in the Qingming Festival, many people's first reaction is "Why is Qingming still a period?" In fact, when the Qingming Festival first started running in 2008, the title "Qingming Festival" was already used by the media that year. The domestic movie "See You in the Sky" has the slogan "China's first Qingming Festival movie". However, the Qingming holiday, which is customary for sweeping and outing, is often accompanied by a travel rush, and the public’s movie-watching habits have not been well developed. The box office record of this year’s Qingming Festival may contribute to the further popularization of the concept of “Qingming Festival”.
