Author | Huang Yu Editor | Liu Baodan Kunlun Wanwei, which is rated as the "master of chasing the trend" by the outside world, is now targeting the hot short drama industry. On November 10, Kunlun Wanwei announced that its AI short drama platform SkyReels will be officially launc

Author | Huang Yu

Editor | Liu Baodan

Kunlun Wanwei, which has been praised by the outside world as the "Master of Chasing the Trend", is now targeting the hot short drama industry.

On November 10, Kunlun Wanwei announced that its AI short drama platform skyreels will be officially launched in the United States on December 10. This is an important step in Kunlun Wanwei’s global AI strategy, and also marks Kunlun Wanwei’s further expansion in the global AI entertainment market.

skyreels is the world's first AI short drama platform that integrates video large models and 3D large models, launched by Kunlun Wanwei three months ago. According to reports, the platform integrates script generation, character customization, storyboards, plots, dialogue/BGM and video synthesis, greatly simplifying the production process of high-quality AI videos.

In short, skyreels is not a short drama content providing platform, but a short drama creation platform.

not only integrates Kunlun Wanwei's self-developed large script model Skyscript, large storyboard model Storyboardgen, and large 3D generation model Sky3dgen, but also integrates the industry's first innovative platform WorldEngine that deeply integrates the AI ​​3D engine and the video large model.

Kunlun Wanwei pointed out that skyreels not only provides powerful creative tools for professional content creators, but also greatly lowers the threshold for AI short drama creation, making it easy for non-professional users to get started. The production form of AI videos and short plays has been verified by the market and has huge business imagination space. In order to better market

, skyreels has continued to iteratively upgrade in the past few months. For example, in terms of script generation, Skyreels has enriched a large number of popular creative templates; in terms of character generation, the R&D team has added a massive AI actor library.

In addition, skyreels has also added new features such as 3D interactive editing, AI full body motion assistance, actor teaching library, actor wardrobe, and character customization capabilities.

In Kunlun Wanwei's plan, skyreels will further enrich content and enhance user experience by cooperating with local content creators and production teams in North America in the next few months. At the same time, the platform will also actively explore cooperation opportunities with major media platforms in North America to achieve wider market coverage.

chatgpt After setting off the wave of large AI models, Kunlun Wanwei became the first domestic company to join the "Battle of Hundreds of Models" with its "Tiangong Large Model" and vigorously promoted the need to be "all in agi and aigc". Today, its business coverage includes information distribution , social networking, entertainment, metaverse, games and aigc and other fields.

However, large-scale AI models require large investment, and Kunlun Wanwei must find a more reliable path to commercialize AI as soon as possible.

's financial report shows that in the first three quarters of this year, Kunlun Wanwei achieved operating income of 3.828 billion yuan, a year-on-year increase of 4.00%. During the same period, R&D expenses increased by 84.47% year-on-year to 1.144 billion yuan, and net profit after non-attributed profits fell 546.4% year-on-year to -2.41 billion. In addition to

large models, social networking, games, music, and search, the short drama industry can become a new direction for Kunlun Wanwei's AI business because of its great development potential. You know, in recent years, relying on the rapid development of short videos, short dramas are very popular because of their small size, short duration, and fast pace. The latest "Statistical Report on China's Internet Development" released by

shows that the number of micro-short drama users accounts for 52.4% of the total Internet users. According to relevant statistics, the short drama market size will reach 37.39 billion yuan in 2023, an increase of 267.65% compared with 2022, and it is expected to exceed 50 billion yuan in 2024.

Not only domestically, short dramas have also swept the world and are experiencing vigorous development. The "2024 Short Drama Overseas Marketing White Paper" released by tiktok for business shows that the short drama trend is rapidly expanding globally. The number of short drama app downloads in overseas markets has increased rapidly in the past two years, and the market size has exceeded tens of billions of dollars. It is expected that the number of overseas users of short dramas will reach 200-300 million in the future, marking that a new form of entertainment has gradually established its position in the world.

The white paper also pointed out that the United States is now the largest market for overseas short dramas, ranking first in user viewing time and app store sales. In the US market, short dramas have quickly become one of the mainstream forms of content consumption.At the same time, the American market’s preference for content diversity also provides a broad creative space for short dramas.

In addition, compared with domestic users, the high willingness to pay and spending power of overseas users also bring huge business potential to skyreels.

At the same time, overseas has always been Kunlun Wanwei’s main battlefield. The financial report shows that in the first three quarters of this year, Kunlun Wanwei's overseas business revenue accounted for 89.68%, a year-on-year increase of 5.62 percentage points;

However, large model manufacturers at home and abroad are constantly accelerating model iteration, and domestic large models and AIGC applications must be highlighted The siege is not easy. Xu Shengjun, an analyst at

Jianghai Securities, pointed out that the competition among large models is relatively fierce. Which large model will win in the end will still be a process that customers continue to verify. Currently, the country is in a competition stage where hundreds of companies are flourishing, and the final competition pattern is not clear. .

For Kunlun Wanwei, the high training cost of large models and the instability of the talent team may be challenges.

On November 9, Kunlun Technology also announced that Yan Shuicheng would no longer serve as the president of the 2050 Global Research Institute and would be appointed as an honorary advisor to Kunlun Technology. You know, in September last year, the Kunlun Worldwide 2050 Global Research Institute was officially established, and AI expert Yan Shuicheng was invited to serve as the first director.

According to Kunlun Wanwei’s disclosure, the new director of the 2050 Global Research Institute will be officially announced soon. The team is currently committed to cutting-edge research and project implementation of large models.

This AI competition is destined to be a marathon, and Kunlun Wanwei has a long way to go.

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