It can be said that the new films in the mainland market were completely wiped out last weekend. "Red One: Operation Winter", which Hollywood spent 1.8 billion to create, only grossed over 14 million at the mainland box office in three days. "The Untold Story", which has a millio

It can be said that the new films in the mainland market were completely wiped out last weekend.

"Red One: Operation Winter", which Hollywood spent 1.8 billion to create, only had a box office of just over 14 million in three days in the mainland. "The Untold Story of ", which is known as a million book fans, staged a high-level dive, starting from the first 63 million on one day, 18 million on the next day, and 4.81 million on the third day of release, making it the box office diving champion this year.

This week, theaters will usher in the premiere of 8 new films, which I thought would save the market that has been deserted for a long time.

Unfortunately, judging from the current pre-sales, Deng Chao , Huang Xiaoming , Sandra Ng and other big stars cannot change the problem of audiences being unwilling to enter the cinema.

invited 20 stars, cost more than 150 million, and pre-sales were only 1.33 million. What is the problem with Deng Chao's new film?

Although there are many new films this week, the ones that are attracting attention are actually " is sure to win ", "The Love I'm In" and " People Wearing Wigs ".

Among them, "That Love I Did" is the champion of the Hong Kong Mid-Autumn Festival. It premiered in Hong Kong on September 12 this year, with a box office of over 17 million Hong Kong dollars. It performed pretty well. "That Love I Did" should be the Hong Kong version. The main theme is an anti-fraud movie, telling the story of a rich lady played by Sandra Ng who met a handsome and wealthy French uncle on the Internet and soon fell in love.

As of 21:00 on November 11, the movie’s mainland pre-sale box office was only 133,000. It is obvious that the audience has no interest in Hong Kong movies.

"The Wig" stars Huang Xiaoming. For this movie, Huang Xiaoming lost 30 pounds and also contributed to the bald look. He completely lost the idol baggage. Unfortunately, Huang Xiaoming is not Jia Ling. The miracle of " hot " is not that good. Copied, the current pre-sale box office of the movie is only 109,000, and it has not even beaten "The Love I Loved".

"Win" is undoubtedly the most star-studded and most expensive domestic film this week.

movie has invited more than 20 stars including Deng Chao, Deng Jiajia, Yu Entai, Zhang Benyu, etc. As one of the most popular actors in the country, Deng Chao is also the earliest member of the tens of billions box office club. Together with director Liu Xunzimo’s previous work "Famous" "Ten Thousand" box office exceeded 926 million.

"Win the Game" has the potential to become a hit in every aspect.

But the popularity of the movie has always been tepid, so the movie has been screened in advance. The current box office for the five days of screening is only 8.82 million, while the pre-sale box office of the movie is only 1.33 million. According to reports, the production cost of the movie is around 150 million. This means that the return line for the movie is 450 million.

With the current popularity of the movie, I am afraid that this goal will not be achieved. It is predicted that the final box office of the movie will be around 200 million, and there is a high probability of losses.

Why? What's the problem with "The Winning Guarantee"?

Deng Chao has suffered repeated defeats? Will variety shows destroy a good actor?

"The Winner" is clearly a movie meant to please young audiences. The movie

is a workplace suspense comedy that tells the story of Bai Sheng, an employee of a technology company played by Deng Chao, who was laid off by the company, but finally won his 8 million stock options through wits and courage.

In addition to Liu Xunzimo's usual suspenseful comedy style, "The Winning Guarantee" is completely comparable to the hit "The Annual Meeting Can't Stop" at the end of 2023.

It’s a big company, there are layoffs, and there’s also Johnny in the role. The plot is more like a spin-off of “The Annual Party Can’t Stop”. Unfortunately, according to the feedback from the viewers, the movie is far less exciting than “The Annual Party Can’t Stop.” The whole movie The movie did not resonate with young audiences.

Another thing is Deng Chao.

Deng Chao is undoubtedly a good actor, but in "Win", Deng Chao seems not ordinary enough or low-level enough.

The reason is probably that Deng Chao has participated in too many variety shows in recent years and has lost the mystery of the actor, which has led to the audience’s impression of Deng Chao being fixed. Just like Shen Teng’s appearance, the audience will laugh, even if it is "" The same goes for dramas like "Reverse Scale ".

Deng Chao basically focuses on comedy in variety shows, which also gives the audience the impression that Deng Chao can only act in comedies.

In recent years, Deng Chao has obviously been working hard to change all this.

" Galaxy Cram School ", which was directed and acted in 2019, focuses on warmth and has almost no comedy elements.

's " China Ping Pong: The Jedi Counterattack " directed in 2023 is the main theme of the drama. As a result, the box office of these two blockbusters was not as expected, especially "China Ping Pong: The Jedi Counterattack" cost 350 million, the box office was only 100 million, and the loss exceeded 320 million. , is a box office tragedy in film history.

directly made Deng Chao fall behind among the tens of billions of actors.