The first phase of the "New Light and Shadow-Mainland Market Focus Expansion Plan" funded by the Hong Kong Film Development Fund, organized by the Hong Kong Performing Arts Mainland Development Association, and co-organized by the Hong Kong Federation of Literary and Art Circles, recently opened in Guangzhou. On March 24, students came to the Guangdong Federation of Literary and Art Circles and the Guangdong Filmmakers Association to participate in the special lecture "Future Movies in the Artificial Intelligence Era" delivered by Professor Sun Lijun, Vice President of the Beijing Film Academy and President of the China Animation Research Institute.
Hong Kong Performing Arts Mainland Development Association was established in 2018. The founding members include President Jackie Chan , Executive Chairman Eric Tsang , Vice President Wang Mingquan , Alan Tam , etc., through the resources and influence of the members , to help Hong Kong industries connect with mainland resources and strengthen communication and cooperation between industries in the two places. The association's secretary-general Wang Zulan revealed to a reporter from the Yangcheng Evening News that the first phase of the "New Light and Shadow-Mainland Market Focus Expansion Plan" recruited 30 behind-the-scenes practitioners in the Hong Kong entertainment industry to participate, with the goal of "reading more, watching more and doing more". He said: "Read more, that is, attend courses every day, so that we can have a better understanding and analysis of the mainland market; read more, for example, we visited the Guangdong Federation of Literary and Art Circles, Nansha, and Pearl Film Festival to see the behind-the-scenes exchanges between Hong Kong and the mainland. What is it like? If we do more, we will subsidize 10 trainees in each period to come to the mainland for 'internship'."
Wong Cho Lam believes that movies in the Guangdong-Hong Kong-Macao Greater Bay Area have "very potential", "especially Cantonese movies, many audiences like them. ". He predicted that Cantonese films will have a "big explosion" in the next few years.
On this day, Sun Lijun, deputy president of the Beijing Film Academy and president of the China Animation Research Institute, gave a themed lecture titled "Future Movies in the Artificial Intelligence Era". Sun Lijun has directed animation works such as " Xiaobing Zhang Ga ", "Happy Running", " Legend of Rabbit Man ", "Qiushi", "New Sanchakou", "Flying to the Moon", etc. He has won many Huabiao Awards, Golden Rooster Awards, etc. at home and abroad. Awards. He focused on the impact of artificial intelligence on the film and television industry, from "AI-assisted script generation and visual concept design", "AI intelligent characters and digital actors", "Interactive movies: the technical trend of movie gamification", "immersive movies: the technology endowment of the metaverse" "Can" and other aspects are elaborated on, and the development direction of movies in the era of artificial intelligence is looked forward to.
Sun Lijun pointed out: "In future movies, digital virtual actors will account for half of all movies." He believes that virtual actors have many advantages over real actors. "The latter will age and their pay will increase, but virtual actors will not." A Hong Kong student who is engaged in directing asked, when actors become virtual, what is the use of directors? Sun Lijun replied: "You can imagine that you are facing a professional actor who is at your mercy. He does not know how to ng and can quickly understand and fulfill all your requirements." But he also reminded: "In the future, directors must be more Have an innovative spirit, understand the needs of the audience, and adapt to market changes, so as not to be eliminated."
Sun Lijun is cautious about the booming virtual shooting in recent years: "My personal opinion is that virtual shooting will not become mainstream." He Explain that in actual operation, virtual shooting does not bring cost savings in many cases, so it is not suitable for ordinary crews. He suggested: "Virtual shooting can focus more on 'speed shooting' - focusing on medium and close shots, and being able to quickly change any scene to meet the requirements of short video shooting. I think that small and precise is the development direction of virtual shooting , don’t blindly pursue the huge and expensive LED screen.”
As for AI-generated animation technology, Sun Lijun pointed out: “We found in research and practice that AI can easily achieve realism, but it is difficult to identify real cultural characteristics.” He concluded that it is still difficult for this technology to generate animation works that truly have a "Chinese aesthetic".
Text｜Reporter Li Li
Picture｜Liu Junwu
