On March 20, 2024, Huayi Brothers Cinema Investment Co., Ltd. (hereinafter referred to as "Huayi Brothers Cinema Investment Company") and China Film Cinity reached a consensus on the cinity cinema system project and held a signing ceremony in Kunming to build 10 cinities across the country. Cinema. The 10 cinity cinemas to be built will include cinity LED cinema display screens and cinity laser projection systems. Both parties will customize exclusive solutions based on the cinema situation, audience needs, etc., and let more audiences experience high-tech through technological innovation. The ultimate charm of technical format cinema.
Huayi Brothers Film Investment and China Film Cinity entered into the "new era of high-format films"
In the afternoon, witnessed by more than a hundred guests and audiences, representatives from Huayi Brothers Film Investment and China Film Cinity solemnly signed a cooperation agreement The signing marks that Huayi Brothers has officially entered a new era of film screening of high-format films. As a wholly-owned subsidiary of Huayi Brothers, Huayi Brothers Film Investment Company has always been committed to becoming a comprehensive film and entertainment ecological platform that integrates high-quality movie viewing, dissemination of film culture and interactive experience. The official introduction of China Film's cinity cinema system this time is also determined to provide a more high-quality and high-quality movie screening environment for its cinemas, and to provide movie audiences with the ultimate movie-watching experience with world-leading technology.
2024 marks the 30th anniversary of the establishment of Huayi Brothers. As one of the most well-known private film companies in China, this cooperation with China Film Cinity’s 10 sets of high-format film projection systems also conveys both parties’ long-term vision for the future development of the Chinese film market. Strong confidence in the future also once again confirms the high recognition and trust of theater investors in the high-format film technology led by China Film Cinity.
Duan Dalei, general manager of Huayi Brothers Film Investment Company, said: "Huayi Brothers Film Investment was established in May 2008. It has always been our development purpose to understand movies and audiences better. Our cooperation with China Film Cinity is based on A deep understanding of film culture and a common vision for the future development of cinemas. This signing is not only a simple cooperation agreement signing, but also an important milestone for us to jointly open a new chapter and help upgrade the cinema brand. It is another time for us to understand better. It is a big step for movies to better understand their audiences! We will join hands with China Film Cinity to build a series of high-format cinity theaters to provide every customer who comes to Huayi Brothers Cinemas with a more immersive and high-quality viewing experience. movie experience."
Chen Jingmin, deputy general manager of China Film Cinity, said: "China Film Cinity and Huayi Brothers Picture Projects have reached a high degree of consensus on high-format film technology and the high-quality viewing experience it brings. We both have a deep understanding of the Chinese film market. We have great confidence in the future development prospects. China Film Cinity will help Huayi Brothers Cinemas comprehensively improve the sound and picture effects of movie screenings, and jointly open a new era of high-format film screening. In the future, China Film Cinity and Huayi Brothers Film Investment will also focus on cinity The cinema explores more possibilities and tries to create more film cultural products and interactive services, allowing the audience to enjoy the ultimate audio-visual experience while getting a more diverse and fresh cinema experience."
Huayi Brothers Film Investment's first cinity cinema The goal is to complete the first cinity LED in Hebei Province.
It is reported that in the cooperation agreement signed this time, Huayi Brothers Film Investment Company will build Huayi Brothers’ first cinity cinema in the Langfang store of Huayi Brothers Cinema, using cinity LED cinema display screen system, this will be the first cinity LED in Hebei Province. At the same time, the cinity LED cinema display screen built by Huayi Brothers Cinema Langfang store is 20 meters wide. It will also become the first 20-meter cinity LED cinema display screen in North China. It is expected to create a new film technology and culture in the Beijing-Tianjin-Hebei region. Check-in place. As the only LED cinema display system in the world that can achieve 4K, 120 frame projection, Cinity LED combines the seven Cinity high-tech film technology features of 4K, 3D, high brightness, high frame rate, high dynamic range, wide color gamut, and immersive sound. , also has cinity led's exclusive plate making system. Movies screened on cinity led will provide cinity led's exclusive production version - fully integrating the characteristics of LED display technology with the movie content and giving full play to it, from content to screening, giving the audience The ultimate audio-visual enjoyment.
Since the first cinity led cinema was put into operation in August 2023, cinity led has completed the production and release of 18 exclusive plate-making films, which has received good market response and audience reputation. At the same time, the "low blue light eye protection" feature of cinity LED cinema has left a deep impression on the audience. China Film Cinity LED is the first movie LED screen to pass the international standard IEC62471 blue light test, and has also obtained international independent third-party testing The "low blue light, flicker-free certification certificate" certified by TÜV Rheinland, an inspection and certification agency, ensures that viewers do not need to worry about the safety of human eyes while experiencing high-brightness, high-quality viewing. In terms of cinema operation and maintenance, cinity LED's super-diversified content operation capabilities have begun to bear fruit. During the Spring Festival this year, cinity LED cinemas in Jinan and Nanchang participated in the Spring Festival Gala public welfare live broadcast screening activities, and harvested many cities on New Year's Eve. The warm smile of a perseverant. In addition, cinity LED's long product life cycle and complete operation and maintenance support service system also provide all-round peace of mind for the operation of cinemas.
Looking forward to the future, Huayi Brothers Pictures and China Film Cinity will jointly create more film cultural products and interactive services around the Cinity Cinema, provide movie audiences with a more diversified and immersive audio-visual experience, and fully unleash the world's leading high-tech film technology His superb strength demonstrates the dazzling charm of film art. China Film Cinity will gradually build and improve the high-tech format film industry chain through continuous innovative technology research and development and brand services, accelerate the development of strategic layout, and bring unparalleled audio-visual experience to more audiences. (Kunming Information Port reporter Sun Hongliang)
