Jimu News Reporter Rong Yu
The most poignant news for the 2024 Spring Festival is that " Mr. Red Carpet " directed by Ning Hao and starring Andy Lau has been temporarily withdrawn due to poor box office. After a month, "Mr. Red Carpet" was re-released on March 15. Unfortunately, the audience did not show much love and the film's market performance was still dismal. The box office in the first weekend after the re-release was only more than 5 million yuan.
On the first day of the re-release of "Mr. Red Carpet", theaters across the country prepared 11% of the screening capacity for it, but judging from the audience's ticket purchase choices, they have no intention of "falling in love with Andy Lau again". The high-profile crime-themed movie "", which has been released for half a month, and the Hollywood science fiction blockbuster " Dune 2" with a Douban score of 8.3 are still the market leaders. In addition, with "Mr. Red Carpet" 》With the entry of movies such as " Brilliant She ", which was released on March 15, and the Hollywood animated film " Kung Fu Panda 4", which was screened on a large scale in advance, the box office performance of "Mr. Red Carpet" after its re-release was solid It makes fans of Ning Hao and Andy Lau feel distressed.
It is worth mentioning that the single-day box office of "Bear Bears: Reverse Time and Space", " Article 20 " and "Flying Life 2", which are also Spring Festival movies, has surpassed "Mr. Red Carpet" in recent days. This also made many netizens sad for the re-release of "Mr. Red Carpet", "How much love there is, you can't do it again."
A person related to the Hubei Provincial Cinema Line tactfully told Jimu News reporter that as early as "Mr. Red Carpet" announced its withdrawal from the Spring Festival At the time of the release, the industry believed that "it will not be easy to follow." "The previous "China Ping Pong: Jedi Counterattack" directed by Deng Chao was also temporarily withdrawn from the Spring Festival schedule and was re-released after the holiday, but it was not re-released. The box office is not good, it’s like you’ve let out a breath and can’t pick it up again.” This source said that the quality of the film “Mr. Red Carpet” is not bad, and it has Andy Lau as a “top star” to support it, but The competition in the film market is so cruel. "Everyone feels that Ning Hao is a pity this time, but there is nothing we can do about it. New films will be added in every schedule, and re-released films will never be the first choice for movie theaters."
From the current national Judging from the film schedule in theaters, at least in the next week, "The Three Evils" and "Dune 2" will still lead the movie market. As of 7 p.m. on March 17, the box office of "The Three Evils" It has reached 514 million, far exceeding the industry's previous expectations and setting a record for the highest box office for a Taiwanese action movie released in mainland China. According to the latest predictions from big data, the film’s final box office is expected to hit 580 million.
In late March, two Hollywood blockbusters, "Kung Fu Panda 4" and "Godzilla vs. Kong: Rise of an Empire" will also be released one after another, updating the audience's viewing choices. The domestic comedy movie "Galaxy" will be released on March 30. "Writer" has recently held a small-scale screening and received unprecedented praise. It may become another batch of "dark horses" in the film market in the first half of this year. The successive appearances of these new films have made the possibility of a "counterattack" at the box office of "Mr. Red Carpet" extremely slim.
It is also worth noting that on March 30, " Let's Shake the Sun Together ", which is also a withdrawn film from the 2024 Spring Festival, will also be re-released. Famous film critic Tan Fei said in an interview with reporters during the Spring Festival that "Let's Shake the Sun Together" is the most mature film in director Han Yan's "Life Trilogy" and is also the most popular film starring Peng Yuchang and Li Gengxi. It's a good work, but the Spring Festival is not the most suitable schedule for it. For this somewhat sad movie, withdrawing from the Spring Festival schedule is actually the right choice.
(Picture source: public information from the film company)
(Source: Jimu News)
