Launching the globalization model of high-quality Chinese content: Based on the foundation of Chinese culture, jointly explore the future of the film industry
The 18th China Changchun Film Festival will be held in Changchun from August 28 to September 2, 2023. On August 29, a film and television industry seminar with the theme of "Opening the Globalization Model of High-Quality Chinese Content" was held during the film festival. This seminar actively responded to the spirit of the leaders’ important speeches at the symposium on cultural inheritance and development on June 2, studied and implemented the "14th Five-Year Plan for Chinese Film Development" issued by the National Film Administration, followed the cutting-edge trends of the film industry, and gathered Outstanding talents in various fields explore the future development of Chinese films.
This seminar is divided into two halves, focusing on "Chinese Culture and Chinese Films" and "Film Creation and Film Production". Many leading figures from the Chinese film industry gathered together to contribute to the continued prosperity of Chinese films. Inject new vitality into development. Zhang Hong, member of the Party Leadership Group of China Federation of Literary and Art Circles, Secretary of the Secretariat, Secretary of the Branch Party Leadership Group of the China Filmmakers Association, Zhao Ming, Deputy Secretary of the Changchun Municipal Party Committee and Director of the Propaganda Department, and Zhang Lin, Chairman and President of Wanda Cultural Tourism Group, attended the seminar and delivered speeches.
Cultural Heritage and Global Presentation: A New Chapter for Chinese Films
The first half of the seminar focused on the interdependent relationship between Chinese culture and Chinese films, combined with the latest successful cases of mainstream films, to think about how these works can integrate Chinese traditional culture while showing self-improvement. The optimistic humanistic spirit conveys positive values to the Chinese people. At the same time, it provides an in-depth analysis of how these films maintain respect for traditional culture in commercial creation and achieve a seamless dialogue between tradition and modernity in the artistic expression of the film. Guests participating in the discussion included Fu Ruoqing, Secretary of the Party Committee and Chairman of China Film Group Corporation, Chairman and General Manager of China Film Corporation; Li Weiqiang, Executive Deputy General Manager of Poly Culture Group and Chairman of Poly Pictures, Party Committee of Shanghai Film (Group) Co., Ltd. Secretary, Chairman, Party Committee Secretary and Chairman of Shanghai Film Co., Ltd. Wang Jian'er; Member of the Presidium of the China Federation of Literary and Art Circles and Vice Chairman of the Chinese Literary Critics Association, Professor of the School of Literature at Beijing Normal University, Wang Yichuan, founder of Bona Film Group Co., Ltd. Chairman and General Manager Yu Dong, and Changying Group Party Committee Secretary and Chairman Zhuang Yan. Liu Yiwei, secretary-general of the China Film Directors Association, director and screenwriter, served as host.
According to statistics from the National Film Administration, as of August 27, this year’s summer movie box office has exceeded 20 billion yuan, exceeding the total box office performance of the 2019 summer movie of 17.779 billion yuan, setting a record high. The number of moviegoers in the 2023 summer movie has exceeded 435 million. In the summer season, many masterpieces embodying the unique charm of "Oriental aesthetics" such as "Chang'an 30,000 Miles" and "Feng Shen" have emerged, which makes people feel that the contemporary audience's acceptance of traditional culture is increasing. The guests first discussed the summer season This phenomenon presented in the article launched a lively discussion.
Fu Ruoqing, Chairman and General Manager of China Film Co., Ltd., said, "The presentation of Chinese stories and Chinese culture through film works in recent years has enhanced everyone's self-confidence. This kind of self-confidence is not achieved overnight, but is brewed and nourished silently. Cultivation." Wang Jianer, Secretary of the Party Committee and Chairman of Shanghai Film (Group) Co., Ltd. and Secretary of the Party Committee and Chairman of Shanghai Film Co., Ltd., believes that "in terms of the proportion of the movie box office market, most of them are Chinese movies and Chinese stories. , 'Telling Chinese stories well' is no longer an empty talk, behind it is the reflection of China's comprehensive strength and the comprehensive strength of the Chinese film industry." Wang Yichuan, member of the Bureau of the China Federation of Literary and Art Circles, Vice Chairman of the Chinese Literary and Art Critics Association, and Professor at the School of Literature at Beijing Normal University, commented , "Our film artists know more and more how to dig deep into the treasures of Chinese culture and Chinese aesthetics, and turn them into living, novel image forms. Through the tradition of mind-centered theory in the excellent traditional Chinese culture, we understand better that we must have To gain a sense of gain, happiness, and live a good life, we need to return to our own national traditions."
Afterwards, the guests expressed their opinions on the globalization of Chinese films and Chinese culture, and provided suggestions for Chinese films to "go global."Li Weiqiang, executive deputy general manager of Poly Culture Group and chairman of Poly Pictures, suggested that "more overseas directors and film workers can come to China to experience life and explore China's traditional culture on this basis."
Bona Pictures Yu Dong, founder, chairman and general manager of the Group Co., Ltd., said, "For example, during the Spring Festival, we can produce more films to expand the market, especially in some major markets and cities in Europe and the United States. I believe that where there is Chinatown, next to it Cinemas should show Chinese films during the Spring Festival. At this time, distributors need to effectively promote international distribution and cultivate international distributors and international buyers." Secretary of the Party Committee and Chairman of Changying Group solemnly proposed the top-level design, Regarding the three ideas of going abroad and content being king, he said, "Today, Chinese films are in their youth. I hope that through our efforts, we can build it together and take films abroad." Finally, representatives from leading companies in the film industry shared The film and television project plan for the second half of the year has been announced, showing determination to create greater glory.
The combination of creativity and technology: creating high-quality and diverse film works
The second half of the seminar focused on film creation and film production. Many representatives of Chinese film creation and industry were specially invited to discuss how to combine creativity and technology from their respective professional perspectives. , to create engaging and high-quality film works. In terms of creation, we use high-quality genre films as the starting point and share the valuable experiences of outstanding film creators from multiple angles. Guests participating in the discussion include well-known screenwriter Gray, well-known director and screenwriter Lu Yang, well-known director Li Weiran, well-known director and actor Wang Baoqiang, co-founder and president of Light Chasing Animation Yu Zhou, and Wanda Cultural Tourism Group Vice President and Wanda Film Executive President Chen Hongtao. Hou Keming, director of the China Film Association and professor of Beijing Film Academy, presided over the event.
In recent years, the film industry has led the global cultural and entertainment market with its diversity and innovation. Among them, genre films not only satisfy the emotional resonance of audiences, but also gain wide recognition in the international market, providing unlimited possibilities for creative, commercial and technological innovation in the film industry. Rich and colorful genre films are not only an entertainment choice for audiences, but also an important way of cultural inheritance and social expression. They not only challenge the creative abilities of directors, screenwriters and actors, but also influence audience choices in market competition. In the second half, guests shared their valuable experiences and unique insights around the creation of genre films.
Well-known screenwriter Gray believes: "First explore the artistic type, and then add personal expression to present everyone's most ideal state, which is both popular and popular. Try to find the commercial attributes of the story itself, that is, a breakthrough topic, There are thousands or even tens of thousands of paths for this story from getting the topic to the final script. Which path is the most suitable is the most important stage of early planning, and the most dramatic story can be mined from it." Well-known director Li Weiran I feel that although genres can help audiences build expectations for movies, "Once a pattern is established, it will be repeated, and repetition will make everyone feel bored, and watching movies requires freshness and continuation." Therefore, "familiar strangeness" is the innovation of genre films. The key. Chen Hongtao, Vice President of Wanda Cultural Tourism Group and Executive President of Wanda Film, talked about the development of genre films from the perspective of the film and television industry. He believed that the maturity of China’s film industrialization system is increasingly beneficial to the development of Chinese genre films and can create more value.
In addition, the guests also talked about the latest works in which they participated. Well-known director and screenwriter Lu Yang talked about the film "I Passed the Storm" directed by a newcomer that he recently supervised. He said that he helped to create this film with a strong sense of social responsibility. "I don't want the social news I have seen to be regarded as Instead of sighing after tea and drinking, it can be shot within the scope of a movie." Wang Baoqiang, a well-known director and actor, believes that the counterattack of "The Octagonal Cage" is not entirely lucky. The most important thing for creators is to find someone who can What touches you, a good movie is like chatting, a heart-to-heart communication with the audience through the movie."Chasing Light Animation co-founder and president Yu Zhou talked about the success of "Chang'an 30,000 Miles". He said that "Chang'an 30,000 Miles" has been in development for ten years. "Although "Chang'an 30,000 Miles" has been in production for three years, he said It is not an exaggeration to say that it took 10 years to make a film. Without the accumulation of the previous seven works, we would not have the courage and confidence to make "Chang'an Thirty Thousand Miles". "
At the end of the seminar, each guest expressed his best wishes for Chinese films in one sentence, which attracted bursts of applause from the audience.
This seminar is not only a grand event for the Chinese film industry, but also a discussion on China's An important platform for the integration of culture and film. As the world's second largest film market, Chinese films have fully demonstrated their strong creative and market potential, and also put forward higher requirements for practitioners. The generosity presented by this seminar The sharing and warm atmosphere fully demonstrated the responsibility of Chinese film practitioners in inheriting Chinese culture and meeting market challenges. The unity and struggle of Chinese filmmakers will surely explore a more solid path for the global development of Chinese films and provide a solid foundation for the global development of Chinese films. The rise of the modern civilization of the Chinese nation will contribute even more.
