The award ceremony of the 3rd Nansha District Cultural and Creative Competition and the launching ceremony of the Bay Area Culture and Art Week were held on March 5 in Nansha Bay. On the same day, the promotion meeting of the 3rd Cultural and Creative Competition in Nansha District, Guangzhou, the 2024 3rd Bay Area Culture and Art Week and Bay Area Cultural and Art Tour Exhibition, exploring the cultural innovation elements of Nansha - the 4th Cultural and Creative Competition Exchange Salon, Nansha District, Guangzhou The awards ceremony of the 3rd Cultural and Creative Competition held four activities one after another, and the results of the competition ushered in a bumper harvest. It is reported that this year’s Bay Area Culture and Art Week and Bay Area Culture and Art Tour will be held from March 5 to 10, with the first stop being set at the beautiful Nanshawan Shiao.
The 3rd Nansha District Cultural and Creative Competition is guided by the Guangzhou Municipal Culture, Radio, Television and Tourism Bureau and sponsored by the Nansha District Culture, Radio, Television, Tourism and Sports Bureau and the Nansha Cultural Association. Since its launch in June 2023, after nearly a year of competition, this high-profile cultural and creative feast has finally come to a successful conclusion.
Lu Hui, Party Secretary and Director of the Nansha District Culture, Radio, Television, Tourism and Sports Bureau, Guo Jingjing, President of the Nansha Cultural Association, Cao Xue, professor of the Guangzhou Academy of Fine Arts and head of the "Bingdundun" design team for the Beijing 2022 Winter Olympics, and other leading guests attended the series of events .
The Award Ceremony of the Third Nansha District Cultural and Creative Competition
Highlights of the Digital Creativity Track
At the Award Ceremony of the Third Nansha District Cultural and Creative Competition held that evening, Lu Hui, Party Secretary and Director of the Nansha District Culture, Radio, Television, Tourism and Sports Bureau Said: "The Nansha Cultural and Creative Competition is a window that allows people to see the extremely vigorous power in the creative world. The competition has not only received widespread attention from the society, but also the enthusiastic participation of designers from Guangdong, Hong Kong and Macao. This year's works have been greatly improved, which is also inseparable from the hard work of the expert jury, competition instructors, and relevant staff. We hope that through the power of cultural and creative design, we can inspire everyone's love and pursuit of culture and art, and encourage everyone to The cultural exchanges in the Bay Area are more colorful, boosting the integrated development of the cultural and creative industries in the Greater Bay Area."
At the award ceremony, Guo Jingjing, president of the Guangzhou Nansha Cultural Association, said that cultural creativity is cultural innovation and a gathering of creativity , it connects ancient culture and modern life, allowing more young people to understand, accept, and love our magnificent traditional Chinese culture. As one of the major cooperation platforms for the cooperative development of Guangdong, Hong Kong and Macao, Nansha District also bears the important task of carrying forward the culture of the Bay Area.
Guo Jingjing reviewed the course of the competition and concluded: "After three years of hard work, the Nansha District Cultural and Creative Competition has formed a relatively strong The mature competition process and the rich "cultural and creative +" model have effectively expanded the width and depth of the competition, and built a vibrant platform for the cultural integration and development of Guangdong, Hong Kong and Macao."
According to reports, the third Nansha District Cultural Competition The Creative Competition attracted more than 4,000 designers to participate, including more than 1,000 young designers from Hong Kong and Macao. A total of nearly 2,000 professional group works were collected. This year’s cultural creative competition collected a total of 704 professional group works, and also collected young designers. There are 689 pieces of works in the group.
reporters learned that the newly added "Digital Creativity" track in the third cultural and creative competition is quite interesting, among which the gold medal work "Exploring the Sand and Seeking Customs - Nansha Intangible Heritage Folk Culture Virtual Exhibition Hall" uses digital to activate Tung Chung folk customs In the Customs Museum, designers use gamification to allow people to visit the virtual exhibition hall more interestingly and gain an in-depth understanding of Nansha's folk culture; the silver award-winning work "Impressions of Nansha·Songs of the Four Seasons" is digitally produced using sound data and images. The collection uses scientific and technological means to preserve the four-season style of Nansha. Works in this category empower culture with technology, bringing a new perspective to the development of Nansha's cultural and creative industries.
The team of "Exploring Sand and Customs" is composed of four students majoring in digital media art at Shenzhen University. When interviewed by reporters, they said: They are very happy to have won the gold medal in this competition. During the competition, they felt that many folk customs in Tung Chung were of great cultural value, and they hoped to preserve them in their own way so that more people could see them.
Another gold medal winner is He Famin, who graduated from the Public Art Department of the Sculpture Department of the Guangzhou Academy of Fine Arts. He shared that he is currently engaged in art design-related work, and his work "Walking Clouds" was inspired by the Dan family in Nansha. The cultural and international cruise home port shows the imagination of Nansha’s past and future life. Through this competition, he also gained a deep understanding of the urban landscape of Nansha.
In addition, the strategic cooperation signing ceremony of the 2024 Guangzhou Nansha District Fourth Cultural and Creative Competition was also held on site. The leading brand enterprise Cotton Times officially signed a contract with the 4th Nansha District Cultural and Creative Competition and became the chief strategic partner. Cotton Times has maintained close cooperation with Guo Jingjing, president of the Nansha Cultural Association. Through this cultural and creative competition, both parties will further join hands to focus on the development of the cultural and creative industry in the Greater Bay Area, with a view to contributing to regional cultural innovation. This cooperation marks another step forward in the commercial transformation of cultural and creative products. Through cooperation with Cotton Times, the works of the cultural and creative competition will have the opportunity to enter the lives of more consumers, and is expected to achieve effective implementation from design to product, promoting The cultural and creative industries develop collaboratively.
Optimize and improve the competition system
Explore the innovative elements of Nansha culture
"Exploring the innovative elements of Nansha culture - the 4th Cultural and Creative Competition Exchange Salon" was also held at the Nansha Yacht Club on the same day. At the exchange salon, guests from all walks of life held heated discussions on key issues such as theme setting and competition system reform around the fourth cultural and creative competition.
At the meeting, Lu Ying, secretary-general of the Nansha Cultural Association, on behalf of the organizing committee, introduced the 4th Cultural Creativity Competition "Cultural Creativity + Sports", "Cultural Creation + Business", "Cultural Creation + Patriotism" and "Cultural Creation + The theme setting of the four dimensions of "intangible cultural heritage" aims to combine the actual situation of Nansha and stimulate the innovative vitality of the cultural and creative industry.
Cao Xue, a professor at the Guangzhou Academy of Fine Arts and the general leader of the "Bingdundun" design team for the Beijing 2022 Winter Olympics, proposed that in order to improve the quality and influence of cultural and creative competitions, attention should be paid to the integration of "culture + civilization". At the same time, the competition Organizers should plan experiential activities that combine online and offline activities. He said: "As a judge for three consecutive terms, I obviously feel that the competition is improving every year, especially in the number of participants, the number of works, and the understanding of Nansha's appeal. Nansha is located in the geometric center of the Bay Area, facing the world, and has a broad vision. , designers from Guangdong, Hong Kong and Macao reflect the different perspectives of Chinese culture, which makes it different from other competitions. I hope that in the future we will have updated ideas and competition mechanisms, and the judges and contestants can also have more exchanges, and at the same time let more people Cultural and creative products have truly come to fruition."
Luo Shengjing, Secretary of the Party Committee and Senior Graphic Art Designer of the School of Art and Design of Guangdong University of Technology, said that the content of the competition works is practical and rich in form. In order to ensure the sustainable development and widespread influence of the cultural and creative competition, the competition needs to In the update and iteration, the organizing committee needs to rethink the positioning. It can consider improving the positioning of the event and taking a wider step to attract more outstanding designers and artists to participate.
Ma Weiye, former president of the Asia-Pacific Cultural and Creative Industries Federation, believes that we need to further explore how to make outstanding local works express different ideas and demonstrate commercial value when going global. At the same time, in the digital era, we should also think about how to effectively protect the content of works.
2024 The 3rd Bay Area Culture and Art Week and Bay Area Culture and Art Tour Exhibition
Building a Bay Area Cultural and Creative Exchange Exhibition Platform
Bay Area Culture and Art Week also kicked off on the same day with the Bay Area Culture and Art Tour Exhibition. This touring exhibition brings a total of 183 outstanding works from the "Top 100" professional group and youth group of the third cultural and creative competition to the audience. Lu Hui, director of the Nansha District Culture, Radio, Television, Tourism and Sports Bureau, expressed his hopes for this competition: “As the organizer of the cultural and creative competition, we not only pursue the display of Nansha’s image through the competition, but also enable more and more designers to see Nansha. , like Nansha, love Nansha, spread Nansha, and hope that the Nansha Cultural and Creative Competition will be a platform for sowing the future, that is, after designers achieve higher achievements, they will be proud that they have participated in this competition.”
During the award-winning work promotion session, participating designers submitted online or offline reports to Guangzhou Nansha Tourism Development Co., Ltd., Guangzhou Nansha District Qianrui Culture and Art Service Co., Ltd., Guangzhou Yunsha Xingyun Textile Co., Ltd., Guangzhou City Companies such as Water Bird World Agricultural Technology Co., Ltd. and Guangdong Zhouyou Leisure Sports Development Co., Ltd. conducted product promotions. The participating designers elaborated on the design concepts of their works and demonstrated the innovation of their cultural and creative products. Representatives of the companies expressed their opinions on the competition The designers expressed appreciation for their creativity and talent, and were full of expectations for the market prospects of their works. They also put forward valuable opinions and suggestions. The promotion meeting promoted the practical transformation of cultural and creative design results by promoting cooperation between the competition and well-known enterprises. and in-depth development. This promotion meeting attracted a number of well-known Nansha companies to participate, providing a platform for communication and collision between companies and cultural and creative designers.
The reporter learned that during the Bay Area Culture and Art Week, Nansha Bay Shiao also A series of colorful market activities will be held to create multiple creative and leisure experiences for citizens and friends, allowing everyone to experience the rich cultural atmosphere of Nansha while visiting the Bay Area cultural and art tour.
Written by: Nandu reporter Xu Kun
