From the beginning of the year to the end of the year, the popularity of "Hot and Spicy" has continued to rise. According to the latest data, so far, the film's box office has exceeded 3 billion.
This movie has been a hot topic before it was released. It basically revolves around the topic of Jia Ling's weight loss. Just a silhouette can also arouse the curiosity of the majority of netizens. Everyone wants to see whether Jia Ling has succeeded in losing weight. After the movie
was released, Jia Ling officially met the audience and attended events. Her figure became narrower and her facial features became more refined. After losing weight, she became a hot search topic and caused a lot of discussion.
In fact, before this, Jia Ling had posted a post frankly admitting that she had lost 100 pounds, which was also on the hot search and was controversial at the time. As for Jia Ling's weight loss, there are various hot searches, and different hot search terms appear every day.
At first, when Jia Ling made her first hot search after losing weight, netizens thought it was nothing. After all, she had indeed changed a lot. Movies occasionally appeared on hot searches, and everyone thought it was understandable. The movie needs publicity before it is released.
But now, such a long period of time has passed. Instead of decreasing, Jia Ling’s hot search terms are increasing, and various fancy marketing have disgusted many viewers.
For example, on February 21st alone, Jia Ling had 8 hot search terms dominating the screen, including "Jia Ling's public slimming recipe", "Jia Ling's fitness details exposed for the first time", " Jia Ling’s only event after disappearing for a year” and so on.
In Jia Ling’s public weight loss diet, she eats low-fat and low-calorie foods such as cabbage and chicken breast. Jia Ling said that she now insists on eating less oil and less salt, specifically 20 grams of oil and 5 grams of salt every day.
Seeing these hot search terms, a large number of people in the comment area were disgusted, thinking that the marketing was excessive, and every little thing was on the hot search, occupying public resources. During the Spring Festival, there are several hot searches almost every day. According to incomplete statistics, as of now, she alone has 32 hot search entries, dominating the screen.
The movie "Hot and Spicy" has more than 20 hot searches. The "bombing" marketing method was boycotted by some viewers, and its reputation has declined somewhat.
Now, whenever Jia Ling is mentioned, many people complain about excessive marketing and disgusting people, and advise her public relations team to pay attention.
Not long ago, many bloggers spoke out and questioned Jia Ling. They hoped that Jia Ling would stop, sober up and stop forcing marketing.
Because in the eyes of these bloggers, Jia Ling is an actress, and it is her job to lose weight. This is to shape the character. She only lost weight to do her job well, and she can also make money when she loses weight. Ordinary people are busy running around every day, let alone It’s over 100 million. Even with hundreds of thousands of dollars, ordinary people will work harder than Jia Ling to lose weight. So this has nothing to do with self-discipline. There is no need to over-hype and use weight loss to gain attention. Movies should not use actors’ body changes to kidnap the audience. .
It is undeniable that what these bloggers say makes sense, but it is also true that Jia Ling has excellent self-discipline. So after reading the bloggers’ comments, netizens expressed their opinions. Some agreed, while others felt that the opinions were biased. They did not kidnap the audience.
Regarding Jia Ling's weight loss, netizens have different opinions and heated discussions continue. Jia Ling once responded to the matter in an interview, saying that she did not want to magnify the topic of weight loss and hoped that everyone would pay more attention to the movie itself. Having said that, her own hot searches are indeed much more popular than those of the movie.
In addition, after some viewers saw Jia Ling losing weight, they promoted it overwhelmingly, saying that it would cause everyone to have body anxiety.
In the latest interview video, Jia Ling said that she is only thin in the upper body, but her legs are still thick in the lower body. She used to feel inferior because of her thick legs, but now she feels that it is nothing. She feels that she is the chosen one. Frankly, her thick legs are very good and suitable for exercise. Alluding to don't have body anxiety.
Previously, Jia Ling participated in the event and said that she hoped that everyone would not have body anxiety and that health and happiness come first.
Obviously, judging from the tone and movements of Jia Ling's speech, although she has lost weight and her appearance has changed, her personality is still as likable as before. However, her frequent hot searches have caused her popularity to decline. I hope she can listen to public opinions and adjust her marketing methods in a timely manner without going too far. In fact, it is hoped that not only Jia Ling, but all actors' marketing should be moderate, otherwise once it arouses the public's resentment, the gain will outweigh the loss.
