's release, after winning eight consecutive single-day box office championships, "Hot" officially lost its championship. Zhang Yimou's new film "Article 20" achieved a counterattack and reached the top of the list.
What is happening behind this?
"Article 20", which was originally only ranked fourth in the single-day box office list, unexpectedly turned around after the Spring Festival season ended, first overtaking "Flying Life 2", and then overtaking "Hot and Spicy". Now it has directly topped the single-day box office, achieving a box office turnaround.
In fact, starting from the fifth day of the Spring Festival, "Article 20"'s position on the single-day box office list began to change. It surpassed "Bear Infested: Reverse Time and Space" on that day.
From the first day to the fourth day of the Spring Festival, "Article 20" has always ranked fourth in the single-day box office list. It was especially suppressed by "Bear Bears" and was ridiculed by many people. Judging from the overall situation, this is indeed the case with Article 20. But there have been subtle changes from publicity to word-of-mouth performance. Although "Hot" and "Flying Life 2" are strong, they are each quite controversial.
The entire marketing campaign of "Hot and Spicy" revolves around "Jia Ling lost 100 pounds". Even if Jia Ling wants to downplay it, she has no choice but to be unable to surpass the popularity of other topics. However, this topic has also caused huge controversy and been criticized. Although "Flying Life 2" was a huge breakthrough for Han Han and was successful, its reputation has continued to decline and it has also encountered certain backlash.
"Article 20" is undoubtedly relatively stable. Although there were big problems in the early marketing promotion, it has since achieved a reversal by relying on topics and word-of-mouth. Especially when compared to "Man Jiang Hong" and even movies in recent years, Zhang Yimou has truly returned to realism themes this time, and it is also a bold voice that has been recognized by more ordinary audiences.
Although "Bear Infested: Reverse Time and Space" is very stable and has set another record at the box office, in fact, from the perspective of the entire content, it is also controversial for plagiarism, and its reputation performance is not satisfactory.
As a result, the single-day box office of "Article 20" on the fourth day of the Spring Festival season surpassed that of "Bear Infested: Reverse Time and Space", and the gap has continued to widen since then.
continued until the first day after the Spring Festival. With four films withdrawing from the Spring Festival, the film schedule of "Article 20" continued to increase. On this day, it overtook "Flying Life 2". Although the advantage is not obvious, it has already It has released an obvious signal, and the box office gap with "Hot" is getting smaller and smaller.
Judging from pre-sales, "Article 20" has consistently ranked first since the Spring Festival. On the second day after the Spring Festival, which is also the 10th day of release, "Article 20" has officially hit the top single-day box office, and has already surpassed "Hot" and "Flying Life 2" difference. You know, at this time, the film schedule of "Article 20" is not as good as these two films, but its attendance rate is the highest. This is also expected that its film schedule will continue to increase in the future and it can maintain its championship position.
"Article 20"'s box office counterattack is indeed unique because it took a long time. In the past, the Spring Festival schedule usually took place on the 2nd or 3rd. The pattern of the Spring Festival schedule was basically determined, and it would be difficult for any film to achieve a counterattack in the future. However, this Spring Festival period is quite special. Top movies have suffered backlash, and tail movies have been withdrawn due to dismal box office performance. This has given the mid-tier movies a favorable opportunity. With a stable reputation, they have achieved a reverse turn by relying on solid reputation and content. Attack and overtake.
"Article 20" is Zhang Yimou's most acclaimed film in recent years. Although Zhang Yimou once again broke into the Spring Festival, this time it did not cause huge controversy like "Man Jiang Hong", and the reputation was obviously polarized. Instead, it touched the interests of ordinary people, had strong humanistic care, and was closely related to the self-interests of the broad audience. of.
Compared with other films, "Article 20" is more realistic, more real, and more down-to-earth. It no longer just creates dreams, talks about idealism, and exports chicken soup, but uses stories adapted from real cases. A powerful campaign to popularize the law, so that the law is no longer a cold text, but has warmth and emotional content.
It can be said that what "Article 20" targets is not just "Article 20", but the people's legal concepts, awareness of the rule of law, and the power of justice that awakens everyone's heart.
The practical significance of "Article 20" is undoubtedly the strongest during this Spring Festival. Although
also has many problems, it is even consistent with "Man Jiang Hong" in terms of overall structure and narrative. But it is obvious that it is no longer just about shouting slogans, and it is no longer about emotions first, but it actually has practical significance and value.
Of course, "It's Hot" and "Flying Life 2" are not bad, but in comparison, these two films are emotional first and bring more spiritual power to the audience. They are not the same as the chicken soup-style films of the past. No different.
Despite this, it is still difficult for "Article 20" to catch up with "Hot and Furious" and "Flying Life 2" in terms of box office alone, but it is obvious that both films have suffered certain backlash. In particular, the predicted box office of "Hot and Spicy" has dropped from 4.2 billion to 3.6 billion, and the Maoyan score has also dropped to 9.4, a significant decline.
But no matter what, "Hot and Spicy" is still the biggest winner.
This Spring Festival movie is magical enough. In the early stage, it was basically driven by the topic of "Jia Ling lost 100 pounds", which caused the polarization of the movie box office to continue to increase. In the end, four movies were withdrawn. However, "Article 20", which was originally not optimistic after the Spring Festival, made a counterattack and broke through. From "Flying Life 2" to "Hot and Spicy" to "Article 20", the single-day box office champions took turns. , judging from the overall box office performance, there is indeed no absolute top film in this Spring Festival period. Although the entire market has reached a new high, it is no longer a situation of one super player and multiple strong players, but two super players and two strong players. There is no absolute leading film!
