In the past few days, there has been a heated discussion on the Internet about whether the rating of " is hot and hot and " is artificially high, and why this movie has such a high box office. The rating of "hot and hot" has also dropped from 8.0 points. Arrived at 7.9 points.
"Hot and Spicy" is not an original script. I bought the copyright of the Japanese movie " Hundred Yuan Love " and adapted it. The original version scored 8.3 points, and the original version also won the best film, best screenwriter and best actress. Awards for protagonists. The style of the Japanese version of
html is relatively dull, so it needs to be adapted locally, which will test the skills of the director and screenwriter. After the adaptation of, "Hot and Spicy" has gained popularity. Before the release, the news that Jia Ling lost 100 pounds was the biggest publicity point of the movie. After the release, the reputation was obviously polarized.
1. Some people say that this is Jia Ling's weight loss vlog
The movie "Hot and Spicy" was mainly focused on weight loss in the early stages of publicity, and the most shocking plot in the movie was Jia Ling's weight loss success, so some netizens complained that this was Jia Ling's weight loss. vlog.
In fact, many viewers also bought movie tickets for "Hot and Spicy" because they wanted to see what Jia Ling looked like after losing weight. In the first half of
, Jia Ling’s character Le Ying in the movie is a person who has stayed at home for 10 years without working. She does not help with the family business. She only eats and sleeps all day long. Her boyfriend cheats on her best friend, and Le Ying has a fight with her sister. After a double blow, I decided to move out.
Le Ying found a job as a clerk in a barbecue restaurant, met the owner of the barbecue restaurant who harassed her, and got confused with a boxing coach played by Lei Jiayin , but the boxing coach looked down on her. Le Ying was tricked into appearing on the show by her cousin played by Yang Zi and became a joke. Under various stimulations, Le Ying committed suicide but failed.
It wasn't until Le Ying started to learn boxing and became thinner that the whole movie began to become truly watchable. Audiences who have high expectations for this movie will probably be disappointed after watching the movie.
2. The original film with a score of 90 was copied and failed.
It is difficult to understand that the character played by Jia Ling is obviously an old man who does not work at home and ignores everyone, but she is marketed to please. Type personality, can this be considered flattering?
In order to set off Le Ying as a good person, most of the characters are made into bad guys, the sister cheated on her husband, the best friend is a mistress, the boyfriend cheats on the best friend, the cousin is scheming, the boss harasses the obese Le Ying, the boxing coach boyfriend belittles Le Ying, the gym The boss and coach He Kun are pretty good people.
The movie is filled with various sketch scenes, which makes people feel on pins and needles while watching it, giving them a sense of déjà vu.
"One Hundred Dollars of Love" at least the heroine's behavior is logical. The heroine played by Jia Ling is completely out of touch. She owes money to the gym and doesn't go to work, so she just practices boxing for a year.
Overall, the script presented by "Hot and Spicy" is incomplete, omitting too many character background settings, resulting in logic bugs everywhere.
3. Excessive marketing, causing backlash
"Hot and Spicy" Jia Ling's personal effect and marketing are stronger than the content of the film. The overwhelming marketing and multiple hot searches every day will inevitably arouse the disgust of netizens.
's early marketing was to attract audiences to the cinema, but when the content of the film does not meet the audience's expectations, it will also cause a decline in reputation.
Jia Ling said that she doesn’t want everyone to focus on her weight loss, but she can’t help it. After all, weight loss is easier to understand for marketing and is a huge selling point.
Including these two days, Jia Ling wore a beautiful dress and changed her profile picture to lose weight. After a series of marketing, some netizens felt that the marketing was too much, so the perception became worse.
can only say that the marketing of "Hot and Spicy" is indeed great, but unfortunately the quality of the film is poor and it is not worthy of the marketing.
Summary
Jia Ling is smart. She bought the copyright of the Japanese movie and adapted it locally. She first gained weight for filming, and then lost weight. She embedded marketing points in the movie and made enough gimmicks for the movie.
But the focus was on marketing, and the polishing of content, shooting and editing seemed insufficient, which caused a backlash in marketing.
At present, the box office of "Hot and Spicy" has exceeded 2.9 billion, making it the 20th highest-grossing movie in China. Jia Ling has become a well-known female director and has achieved great commercial success. I hope to pay more attention to the content of the next movie. Work hard to improve the quality of your videos.
