文|Linghu Boguang
Jia Ling 's " Hot Hot " became the first movie in the Spring Festival in 2024. Now it has a box office of 2.7 billion in 8 days of release, making it the biggest winner. Jia Ling has exceeded 10 billion in box office with two movies. She can be said to be the first serious female filmmaker in China. To be honest, I personally have mixed feelings about this movie.
Because I have written before, from the perspective of a Chinese filmmaker, Jia Ling is definitely worthy of encouragement. Because superstars like Zhang Ziyi don’t know that they are working hard to make movies, and their traffic is huge. The middle and small stars are torn back and forth every day, and Jia Ling finally broke out. It's ironic indeed, but has Jia Ling become a role model?
But the movie itself is a remake. At the same time, the quality is not particularly good except for weight loss, but it attracts the largest number of ordinary viewers to watch it, just like " Azolla ".
This is the choice of mainstream young audiences who currently understand the rules of online evaluation, and there is still entanglement and division. First, the movie itself is not a masterpiece, but the box office is too high, and there are many doubts on the Internet. This is the same as "Li Huanying". Second, the marketing gimmicks of the remake and weight loss of "It's Hot" are too strong, and the movie is inherently deficient.
The movie did not receive overwhelming marketing, and this is not what young audiences like today. Nowadays, netizens only have two opinions when it comes to evaluating released movies: they are either masterpieces or bad movies. With so many negative superimposed works, as long as the quality is not particularly good, the reputation will definitely be poor. Now that the movie is released, some groups are still very vocal, and the movie's release will definitely be controversial.
Lose 100 pounds? Suspected to be just marketing, is Jia Ling's new film a "fraud"
Aamir Khan is filming "Dangal, Dad!" " and Leonardo DiCaprio have lost weight while filming "The Revenant". Among them, DiCaprio lost 40% and Aamir Khan lost 52%, both of which were not as good as Jia Ling. In fact, you can see it even in the current clips released. In some clips, Jia Ling is obviously fatter than her screen image in the past two years.
She first gained weight and then lost weight. Compared to before she gained weight, she did not lose much weight, but from her peak weight to the current 100 pounds, many domestic actors are actually considered special actors. For example, in "Wulin Gaiden", Li Dazui was asked by the director to gain weight to maintain his image.
No matter how Jia Ling does her marketing, she does everything for the specific requirements of the role. If you want to lose fat in your daily life, you still need to maintain a reasonable calorie deficit. Because the crew had to take into account the filming, Jia Ling's weight gain and weight loss process even had a corresponding timetable. Specifically, how long did she have to gain weight during filming, and at what point in time she must immediately start losing weight. After all, Jia Ling's late weight loss or weight gain delays the entire crew's labor and other expenses.
As for standing in the boxing ring and boxing, this is just a movie shooting, not real boxing. It can only be said that Jia Ling is very dedicated, because whether she is gaining weight or losing weight, she needs to complete it in a short time, and the damage to the body in both stages is not low.
But as far as the movie itself is concerned, this does not seem to be the most important. After all, no matter how fat Jia Ling is, she loses weight all for the role.
What I feel most uncomfortable about is Le Ying’s tone of voice. If she sounded guilty and cowardly before learning boxing, it would be understandable. But after boxing, she still speaks in that cowardly tone, without strength or confidence. This is different from her The change didn't match at all. Later, when she refused the invitation of the coach played by Lei Jiayin , the content of her speech was her own, but the tone was still the same as before, which made me feel happy but not at the same time. I felt uncomfortable listening to it.
Moreover, I think that in addition to the controversial plots in the past, the key scene of Le Ying learning boxing was too short. Although it is said that the focus of the movie is not to lose weight, the details of losing weight and learning boxing will be more interesting and beautiful. Transformation is It was a painful process. If you didn’t film the process, how could you have the joy of hard-won success? Even Leying didn’t have money to pay tuition.
Sha Yi played the curator who was pursuing card application performance before but did not press her for money. This logic does not make sense. It would be better to film the scene where Le Ying works several jobs during the day and trains hard by herself at night, just like My friend said that in the later stage, the photo of Leying shirtless washing dishes and delivering couriers is not much better than the boss doing good deeds and getting an advance salary, and the curator's tuition extension is much more beautiful, and it is more powerful as a woman? Even after being beaten like that,
had the motivation to continue fighting: I have put in so much hard work, how could I give up? At least I got one punch, so my hard work was not in vain. Isn't this kind of winning more in line with common sense?
Not to mention the plot. Some of the plots were filmed too slowly. The scene where Lei Jiayin's coach lived together didn't need to be that much, and it didn't need to be shot in such detail. There was no need to bury the foreshadowing of being stabbed in the back by his cousin on the show, or even committing suicide. It could have been told at the time, which would have had the effect of bottoming out. Instead, it was the way it was handled in the movie that left the audience confused. When the answer was revealed at the end, although they suddenly understood it, they no longer had that sense of passion.
When I watch a movie, I first look at the plot, whether the story is told well, and whether the cinematic language is good or not. We will discuss the rest later. For example, the hit movie "Dangal, Dad" a few years ago has a smooth and complete plot, and the story is attractive. Besides, Aamir Khan first gained weight and then lost weight (for a few scenes in his youth). It is indeed worthy of praise, and he does not overwhelm the protagonist. !
But you can’t just market the movie as a remake, which is just barely qualified. It’s a bit too much, and it’s not enough.
movie is qualified, does Jia Ling deserve encouragement? But "Hot and Spicy" is really a bit too "capital"
I personally feel that the quality of "Hot and Spicy Marketing" is just up to standard, and at most it's excellent. Originally, I still encourage Jia Ling to lose weight and make breakthroughs. But its crazy marketing methods made me not have much favorable impression of this movie. During the early promotion of this movie, it was used to promote Jia Ling's weight loss of 100 pounds.
I remember that there were people criticizing this kind of marketing method at that time. Of course, some self-media took advantage of the situation to make a fuss and said that Jia Ling must have used AI to fake it. After this gimmick was created, it attracted a lot of attention. It has been diverted from the movie itself, and even caused many viewers to buy movie tickets partly to see whether Jia Ling's weight loss is real.
Then after it was released, they started to say, ah, Jia Ling’s weight loss takes up very little space. You shouldn’t just use this to talk about bala bala. In this movie, Jia Ling’s character finally refuses that the scumbag will love her. It’s really great. Ah, it's much better than the ending of the original film "One Hundred Dollar Love".
I’m really convinced. If the audience in the cover area dared to use the cover to criticize the original song, they would have been scolded to death. If you in the painting area dared to trace another artist’s drawing and let the fans say that the one you drew is better than the original. The colors used in the painting are much better, and I bought the copyright of the original work. You can imagine what the scene is like in the comment area.
Why is this movie so self-righteous? It really makes people angry after watching it. It’s really too much.
So, why is this movie so popular? I personally feel that it may be because the living conditions of ordinary people have been good in recent years, which has led to the improvement of most people's body shapes. Regardless of men and women, as long as you say " "I want to lose weight again" is absolutely politically correct, even if it is successful or not.
The society is in such a state that everyone needs to lose weight that this movie was created, and the publicity is naturally based on spreading anxiety. However, after most people watch the movie, it is really just a movie, and there will be no substantive measures, so some people come out to criticize the movie as unreal (I won’t mention it if the movie is not good)
People are so vulgar, even if she doesn’t Losing 100 pounds is used as a publicity, and people who have watched it will also discuss this. Most people cannot relate to the concepts conveyed by the movie about being kinder to oneself, but Jia Ling's changes before and after are obvious to all.
Then someone said that you can make a more advanced film without losing weight and highlight the two states before and after through the performance of the characters. But I want to say that this may make a good film, but not many people may watch it, and this approach may be risky. It is also extremely poorly controlled and may result in a mediocre film with nothing to say.
Jia Ling won, but Chinese movies lost.
I saw Jia Ling promoting weight loss, and I had a hunch that the quality of this movie would not be much better. Because she spent too much time on factors other than losing weight in the movie. Not only is it extremely energy-consuming, but it is also easy to fall into self-movement. People's energy is limited, and she naturally spends less time actually polishing and making the film itself.
To be honest, if the plot is good, just using fat and thin special effects will not affect the integrity of the movie. Since you're making a movie, don't do anything off-screen. Looking back now, the movie has been discussed on the Internet until now. It's not easy for Jia Ling. It's not easy for Jia Ling. Wait for . Let me tell you. In fact, in retrospect, that's how it is.
In the second half of the film, Jia Ling has completely replaced Le Ying's role in the film. The final boxing match seems to be really Jia Ling's match, not Le Ying's match. In fact, the two films directed by Jia Ling have many bonuses from off-screen factors outside of the film. I don’t want to call them means. In fact, means are not necessarily derogatory. After all, Jia Ling did put in a lot of hard work and deserves recognition.
Simply returning to the movie, do these off-site factors make the audience immersed in the movie or to watch Jia Ling? This is very vague. Now think about it, there is a clip in the final subtitles of the movie. Jia Ling said in the boxing ring that she had a boxing pigtail. She said that she would be satisfied as long as she punched the professional boxer opposite her.
later also hit this punch, and the crowd cheered. This clip just shows that at the end of the movie, Jia Ling and Le Ying have already fought over each other, and it was Jia Ling who was photographed. Le Yingying's self-standard in the movie is not even as realistic and credible as Jia Ling's standard of winning with just one punch in the extras. Therefore, if Le Ying at the end of the movie breaks away from the audience's familiarity with Jia Ling and their expectations of Jia Ling's self-expression, then Le Ying will indeed have insufficient motivation and vague standards.
Jia Ling did win, but if all Chinese movies do this, they will really lose.
