The Year of the Dragon movie market is booming and the Spring Festival movies are off to a good start. As of 23:59 on February 17, the total box office for the Spring Festival period (eight days from February 10 to February 17) exceeded 8.051 billion, setting a new record for the Spring Festival box office, number of shows, and attendance in Chinese film history.
" hot " ranks first in the box office list, with a box office of over 2.7 billion, followed by " Flying Life 2" with a box office of 2.4 billion.
Data source: Lighthouse Professional Edition
The birth of the new record relies on the fact that this year’s Spring Festival holiday is longer than in previous years, and on the other hand, it also benefits from the fact that many films have withstood the test in terms of quality and topicality. This year’s Spring Festival schedule can be said to be strong and weak. Although there are no large-scale industrial blockbusters, movies of different styles still allow audiences to "eat something good" in the cinema.
"Hot and Spicy", "Flying Life 2", " Bear Haunted: Reverse Time and Space " and "Article 20" are among the top four box office releases in the period. The box office of each single film in the period exceeds 1 billion, accounting for 97% of the total box office in the period. . Many films scored above 7.8 on Douban, and the ratings on ticketing websites such as Taopiaopiao and Maoyan also exceeded the average score of 9.5. It can be seen that both ordinary viewers and movie fans highly recognize the quality of this year's Spring Festival films.
In addition, this year's Spring Festival movie was released, breaking the record for the total number of Spring Festival screenings in Chinese film history. So far, more than 150 million viewers have watched more than 3.8 million movies. The average ticket price of less than 50 yuan is significantly lower than last year's Spring Festival ticket price of 52.3 yuan. This year's Spring Festival ticket purchase platform has greater subsidies, and the actual ticket price for viewers is more affordable than last year.
"Hot and Spicy" poster
Jia Ling, Shen Teng, Hot and Flying
Among this year's Spring Festival movies, comedy accounts for a very high proportion. Each of the six main movies has a sense of comedy, but each movie is not a comedy movie in the traditional impression. look like.
"Hot and Spicy" was "sad", and Jia Ling's comedian friends supported her on the battlefield of "restarting her life";
"Flying Life 2" not only made the audience laugh, but also enjoyed the first-class "domestic production" "Fast and Furious" is an adrenaline rush;
"Article 20" incorporates sharp and powerful large-scale realist expressions into the short-lived smog of parents;
" Mr. Red Carpet " combines spicy satire and Ning Hao's attitude towards the industry The observation of life is integrated into "The Fall of a Star", which is thought-provoking;
"Bear Infested·Reversal of Time and Space" was full of emotions at the tenth anniversary gathering of old friends;
even " Let's Shake the Sun Together " was full of joy. The powerful ending allows the tragic lives with dark undertones at both ends to collide with the spark of sweet and joyful love.
Of course, the two most popular national comedians are Jia Ling and Shen Teng. The results of the two films "Hot and Furious" and "Flying Life 2" have been indistinguishable since pre-sale, with the difference being almost negligible, and the share of the films initially scheduled was evenly matched.
"Hot and Spicy" poster
After the Spring Festival release was officially launched, Jia Ling's explosive effect of losing 100 pounds became the biggest highlight of the film's promotion. The popularity lasted throughout the Spring Festival holiday. This intuitive "novelty-seeking" mentality was effectively transformed into box office. Then as the road show started, Jia Ling shared different topics with audiences in various places. The changes in the protagonist's figure in the film also allowed more and more viewers to see the underlying story about how people should love themselves and how to win the initiative in their own lives. Expression, there are also many viewers who find their own resonance in the "pleasant personality" who has been let down.
is different from traditional boxing themes. The protagonist trains hard because of his love. After a hard and fierce battle, the pain all over his body does not turn into a medal for the winner. Jia Ling presented another kind of "becoming stronger", using the brilliance in her eyes to make Le Ying "beautifully defeated" in the movie.
The cumulative box office of "Flying Life 2", the box office champion on the first day of the Spring Festival period, has also exceeded 2.4 billion. As a sequel movie, "Flying Life 2" is also a "life restart" for the protagonist Zhang Chi.
The poster of "Flying Life 2"
flew off the cliff in the previous game. It seems that Shen Teng, who "dedicated himself" to his love, is likely to make a comeback. Han Han used high-burning racing scenes to give the tired middle-aged people a good dream. Zhang Chi once again hit rock bottom in this movie. The former King of Bayinbulak was left behind by the times, and some "unbearable" things became "accepted" as time went by.
is different from "Flying Life" where he tried his best to achieve a record-breaking championship result. This time Zhang Chi faced a young rookie driver. Whether it was a strong opponent or his own comrade, he could no longer refresh and was already far ahead. results. He is no longer obsessed with winning. He just wants to prove his innocence and overcome his own fears.
Stills of "Flying Life 2"
In both films, the protagonists "win" in their own way. Even if they are knocked to the ground, even if they are no longer the first, boxing and racing both ignite the heroes in ordinary life. The dream also brings tears to the eyes of moviegoers.
"Hot Hot" currently has a cumulative box office of more than 2.7 billion. The film counterattacked and topped the box office on the second day of the Lunar New Year, and won the daily box office crown for 7 consecutive days. According to the Beacon Professional AI box office forecast, "Hot Hot" is expected to have a final box office Over 4 billion, the final box office forecast of "Flying Life 2" is over 3 billion.
"Infested Bears" sets a new record, "Article 20" reverses the decline due to word-of-mouth
This year's Spring Festival did not have the usual "domestic" scene of top films in big schedules, "Infested Bears·Reverse Time and Space", "Second "Ten Articles" these two 1 billion+ players also performed brilliantly. The former broke the Spring Festival cartoon box office record held by "Bear Bears: Come with Me", while the latter's single-day box office fell for two consecutive days, showing a strong long-tail box office.
As a veteran of the Spring Festival, "Bear Bears" reached its tenth year this year, and also created its highest box office performance in this period's history. What's even more impressive is that it broke last year's record in just four days. "Bear Infested: Reverse Time and Space" ranked third in the box office list during the first three days of the Spring Festival. This result also broke the box office record for Spring Festival cartoons, so much so that "Zhang Yimou and Andy Lau can't beat Bears" even became a hot search on Weibo.
Stills from "Bear Infested: Reverse Time and Space"
"Article 20" is the first legal-themed film focusing on the issue of "justifiable defense" in China. Several leading actors incorporate light-hearted and funny lines into their impromptu life performances, creating a strong family atmosphere. , adding a brisk rhythm to the heavy Pfazo, and the realist undertones are still deafening despite the noisy and lively shorts.
"The law makes it more costly for bad people to commit crimes, not for good people to take action." This classic line in the movie expresses the value of law to justice. Zhang Yimou vividly interprets the fairness and justice involved in "Article 20" in the form of a movie, and also shows the subtle difficulties in the implementation of the "Sleeping Law Article".
The Supreme People's Court issued an article on February 15, ""The law cannot bow to lawlessness"! "Looking at Justifiable Defense in Criminal Law from the Movie <第二十条>"; the Supreme People's Procuratorate published multiple articles commenting on the movie on February 11th, 12th, 13th, 15th and 16th; "Internet celebrity professor" Luo Xiang also He posted a video saying, "This movie is not just a French popularization movie", "This matter is really closely related to everyone."
Under the dual influence of good subject matter and good reputation, the proportion of "Article 20" in the film schedule has gradually increased, and the box office has reversed the decline, and exceeded 1.3 billion yuan on February 17, attracting more than 26 million movie fans to watch, and has gradually It has become a stable box office hit. Some viewers commented: "It confronts social problems and brings you laughter from the heart. It is enjoyable and worth it."
"Article 20" poster
"Mr. Red Carpet" and "Let's Shake the Sun Together" have been withdrawn Fight Again
If there is any regret in this super strong Spring Festival schedule, it is that "Mr. Red Carpet" and "Let's Shake the Sun Together" were not successful during this hot schedule.
The two films each have their own audiences and have also accumulated good reputations.However, due to the film's literary and artistic nature, it suffered a loss in terms of popularity with the audience. Other strong rivals in the schedule left little room to schedule films, and the box office performance of the two films was unsatisfactory. "Let's Shake the Sun Together" announced its withdrawal five days after its release, and two nights later, "Mr. Red Carpet" made the same decision.
html On the evening of February 14, Fang Lianrui Pictures, the main producer of "Let's Shake the Sun Together", announced on Weibo that the film would be withdrawn from the Spring Festival schedule, which really made many viewers who had watched the movie feel regretful."Let's Shake the Sun Together" is partly based on the documentary article "The Most Utilitarian Marriage Deal, the Most Emotional Eternal Promise", which tells the story of two seriously ill young people, Lu Tu (played by Peng Yuchang) and Ling Min (played by Li Gengxi). ), because of the agreement of "Relay for Life", accidentally embarked on a healing journey full of love and power. The
film has a rating of 7.9 on Douban. The ups and downs of the film made many viewers feel "believe in love and cherish life" after watching the film.
Stills of "Let's Shake the Sun Together"
As the final chapter of director Han Yan's "Life Trilogy", the first two parts of the series - "Get Out!" released in 2015. "Tumor King" and "Send You a Little Red Flower" released in 2020 are both works with high reputation and box office, with cumulative box office exceeding 500 million yuan and 1.4 billion yuan respectively. "Let's Shake the Sun Together" was released during the busiest period, and the box office has not yet exceeded 100 million. There is a tenfold gap between the fifth and fourth-placed films during the Spring Festival.
's statement on the withdrawal said: "There was a major mistake in the selection of the schedule, which failed to live up to the hard work of the director, actors, and many creators and staff in front of and behind the scenes." It was decided to re-release it on March 30. Many viewers also expressed their understanding and support for the film crew's move. Some said they wanted to watch the movie but could not find a suitable time to schedule it. Others thought that it is not necessary to be late for a good meal. It may be more suitable to savor the special food during non-festival times. Life.
On the evening of February 16, the movie "Mr. Red Carpet" directed by Ning Hao and starring Andy Lau announced that it would be withdrawn. Its box office just exceeded 80 million. Before the film was withdrawn, only 1.3% of the film's schedule was left on the last day of the long holiday.
Although the lineup looks very "New Year's Eve", due to the cinephilic narrative and personal expression, this so-called "elegant comedy" work is misaligned with the audience's desire to have fun during the holidays. The film's reputation was the most polarizing during this year's Spring Festival release. Audiences who loved it regarded it as the best, while some viewers who "went to the wrong set" were drowsy and on pins and needles.
Ning Hao once said in an interview that "Mr. Red Carpet" was determined from the beginning to "not be noisy". He realized that "there is no shortage of very lively movies on the market, and I am tired of it myself. I want to make two Calm down." Ning Hao, who has already proven himself in business, of course also understands his willfulness, so he also said that he "doesn't have much pursuit of box office" this time, "My expectation is that "Mr. Red Carpet" communicates with the audience. Do you like it? You can watch this type of movie."
In addition to these two live-action movies, among the animated movies released during the Spring Festival this year, "Huang Pi: The God of Wealth Cat Descends from the Sky" and "Bajie: The Lower World of the Canopy" have also been released one after another. On February 16th and 17th, it was announced that it would withdraw from the Spring Festival schedule and will be released at a selected date.
Female audiences account for more than 60%, and the proportion of audiences over 30 years old is increasing
Taking advantage of the popularity of the Spring Festival, the domestic movie box office (including pre-sales) in 2024 has exceeded 10 billion yuan in February. The backend of the
ticketing platform analyzed the changes in the audience composition during this year’s Spring Festival. Lighthouse analyst Chen Jin also revealed that judging from the audience composition in the first six days of this year’s Spring Festival, the three biggest features of this year’s Spring Festival are the increase in the proportion of female viewers, the expansion of the market sinking trend, and the prominent phenomenon of family viewing.
Female viewers accounted for 63.1%, and male viewers accounted for 36.9%. The proportion of female viewers has increased for four consecutive years; the box office share in third- and fourth-tier cities exceeded 54%, significantly higher than last year's 50%, and many comedy films have fallen into the market Excellent performance, especially "Bear Infested: Reverse Time and Space", which has a third- and fourth-tier box office share of more than 60%. The Spring Festival period is still a significantly declining period, and there is a continued downward trend; the proportion of viewers in their 30s exceeded 38% for the first time. For the first time, the proportion of people watching movies in groups of three or more reached 24%, and the number of family viewers has grown significantly. The proportion of people watching movies in groups of three or more in "Hot and Furious" and "Flying Life 2" exceeded 25%, making outstanding contributions.
The core audiences of the top four box-office films are somewhat different. The female audience of "Hot" and "Article 20" accounted for more than two-thirds, while the male audience of "Flying Life 2" accounted for 54.6%, which was significantly higher than Among other Spring Festival films, "Bear Infested: Reverse Time and Space" has the most prominent audience aged 35 and above, accounting for 55.6%.
The proportion of ticket purchases by gender
In terms of cities, Beijing, Shanghai, Chongqing, Chengdu, Tianjin, Guangzhou, Shenzhen, Suzhou, Xi'an, and Hangzhou are temporarily among the top ten box office cities during the Spring Festival, including Weifang, Baoding, Jinan, Changchun, and Tianjin , Nantong, Shenyang, Shijiazhuang, Xuzhou, and Xi'an have significantly improved their box office rankings for this year's Spring Festival compared to last year's Spring Festival.
