This Spring Festival stall is quite magical!
has had four movies withdrawn, which was the Spring Festival movie with the most withdrawals. It was called "the first year of withdrawal" by netizens;
and then and Joker Xue's were filmed on screen to promote the movie, which caused huge controversy and was also called "the first year of withdrawal" by netizens. The first year of stealing photos."
Although it is magical enough, the box office, number of moviegoers, and number of screenings during this Spring Festival hit new highs.
Of the eight films released during the Spring Festival, four exceeded 1 billion, but four did not. In the end, these four films that did not exceed 100 million were withdrawn one after another.
's first film was "Let's Shake the Sun Together". Although it still has the highest box office among the films that have not exceeded 100 million yuan, the film studio was not satisfied with
's announcement that there had been a major mistake in the selection of the schedule. It may sound funny. After all, the schedule was set one month in advance, and there was enough time to discuss and judge, but there were major mistakes. This is just to save respect. Perhaps it is more true to say that it is a major mistake at the box office. But it cannot be called a mistake at the box office, it can only be said to be unsatisfactory.
As the last part of Han Yan's "Life Trilogy", according to the standards of the first two parts, it won't be much worse. In addition to word of mouth, there is also box office. After all, the first part "Get Out!" The box office of "Tumor King" was 510 million, and the box office of the second "Send You a Little Red Flower" was even more 1.432 billion.
But I didn’t expect that this time it was only over 90 million.
90 million is a lot, which is a lot for ordinary people, but this is a movie, and the first two movies have at least 510 million, while those movies in the same period have box office of 1 billion or 2 billion.
From a competitive perspective, this is indeed a major mistake. He just misjudged his competitors and underestimated other films. But this is metaphysics in itself, and more of a gambler’s mentality. If you bet correctly, you will make a lot of money, but if you bet incorrectly, it will be so miserable that it cannot be said to be a mistake.
Although the Spring Festival schedule is very inclusive, it is after all a schedule that focuses on family fun, and films with comedy elements are more popular. This has been proven in the past. Therefore, there is enough information to demonstrate and decide whether the film will participate in this schedule. But in the end, most of them want to squeeze into this time slot, always thinking that they can always share some of such a big cake. But who would have thought that the current Spring Festival holiday would become more and more polarized.
not only needs to fight for lineup and theme, but also needs to fight for quality and reputation, and even more for publicity and topics.
There are too many things to fight for during the Spring Festival. If one aspect is insufficient, the loss will be ugly.
The same " Mr. Red Carpet " looks good at first glance.
Ning Hao + Andy Lau, a satirical comedy, has a guaranteed lineup, suitable subject matter, and the quality and reputation are relatively good. There are continuous announcements and topics, but what it didn't expect is that this Spring Festival film is like this. The relatively balanced and average state means that these relatively weak films no longer have any advantages. They need to have a more leading advantage based on this average in order to stand out.
, " Hot Hot ", "Flying Life 2" and "Article 20" are all all-star lineups. Even if Andy Lau has appeal, one person is limited after all. In fact, Andy Lau's appeal at the box office is not obvious enough. This is more closely related to today's movie-watching groups. In terms of quality and reputation, these three films are obviously slightly better, but in terms of publicity and topics, "Mr. Red Carpet" was completely overwhelmed.
was initially featured in major live broadcast rooms, such as the "Walking with Hui" live broadcast room. It seemed to have sold a lot of tickets, but compared to the entire Spring Festival ticket sales, it was negligible. The film crew was actually deceived by the appearance. They placed their hopes on the live broadcast and ignored the topic marketing in the later period. They did not find their own hot spot, so naturally they became silent.
What’s more interesting is that this time Jia Ling defeated her idol Andy Lau.
Jia Ling has expressed her love for her idol Andy Lau more than once, but her idol always loses to him. No matter whether she is embarrassed or not, she is merciless in the face of reality.
During the Spring Festival of 2021, the movie "Hello, Li Huanying" directed and starred by Jia Ling competed head-on with " The Crowd " starring idol Andy Lau. Although "The Crowd" still received 762 million at the box office that year, But compared with the 5.413 billion of "Hello, Li Huanying", it is still far behind.
faced off again after three years, but this time Andy Lau was completely defeated by his fan Jia Ling.
Andy Lau is not as diligent as Jia Ling, or he is not as sincere as Jia Ling. It is obviously too complicated behind the scenes.
The official investment for "Mr. Red Carpet" is 260 million, and it will take at least nearly 800 million at the box office to make back the money. Now it is only more than 80 million, and there will not be much improvement if we continue to hold on. It is better to withdraw the film and fight again at another time, maybe still There is some hope.
But this is the second time that "Mr. Red Carpet" has been rescheduled. Although the last time it was only withdrawn before the screening, it is enough to show that the film studio was worried and finally wanted to take a gamble, but the bet failed.
The box office of the other two animated films that were withdrawn was even more unbearable. How could they be so miserable?
"Bajie: The Lower Realm of the Canopy" is more than 3 million, and "Huang Pi, the God of Wealth from Heaven" is less than one million.
Judging from the box office, the Spring Festival period can accommodate these movies, or even more, but from the actual situation, the box office is becoming more and more concentrated, and it is impossible to achieve a complete balance. The reasons behind this are complicated, and there are too many factors that need to be considered by the film crew. But sometimes it is helpless. After all, the capabilities of the film crew are always limited.
Of course, withdrawing, changing, and postponing the release may not necessarily achieve better results, and the future is still unclear and uncertain.
The withdrawal of four movies is already exciting enough, but what is even more exciting is Joker Xue’s screen shooting controversy.
has been advocating against illegal photography for many years. Even the back of every ticket stub states that photography is prohibited, but unexpectedly, it was overturned by Joker Xue's actions. Because he is a public figure, the effect is even greater. Recently, people from all walks of life, as well as major media, have made the issue of "screen photography" and "stolen photography" a national issue. This is of course a good thing. After all, it was difficult to have such a big movement in the past.
This is a popular promotion of civilized etiquette for movie watching. Refusing screen photography should become a civilized consensus when watching movies!
On the one hand, there are all kinds of absurd disputes about screen filming and stolen filming, and on the other hand, four films have been withdrawn one after another. This Spring Festival release is magical enough, but this is reality! In the face of reality, not only people are powerless, but so are films. But it is also a test for major films. Although this Spring Festival stall is a bit magical, it also creates history. There is sadness and joy, this is normal!
