Miss Understanding from Top Cinema (Original by topcinema, reproduction is strictly prohibited)
Who would have thought that this year’s Spring Festival stalls would set a record.
’s record of withdrawing from the Spring Festival schedule:
There are only a few movies released in total, and two movies have already announced their withdrawal from the Spring Festival schedule.
One is " Let's Shake the Sun Together ", and the other is " Mr. Red Carpet " directed by Ning Hao and starring Andy Lau.
Who would have thought that the Spring Festival is almost over, and the movie "Mr. Red Carpet" starring Andy Lau has suddenly announced that it will withdraw from the Spring Festival schedule.
After "Let's Shake the Sun Together" announced on February 14 that it would withdraw from the Spring Festival show after February 15, "Mr. Red Carpet" also issued a statement late on February 16, announcing that it would withdraw from the Spring Festival show and choose a new schedule to meet the audience. .
"Mr. Red Carpet" was directed by Ning Hao and starred by Andy Lau. The cumulative box office in the 7 days after its release was more than 80 million. Until the announcement of its withdrawal, the cumulative box office did not exceed 100 million. There is a huge difference from the legendary film cost of more than 200 million.
When "Let's Shake the Sun Together" announced its withdrawal a few days ago, the box office did not exceed 100 million. The reason was that "there was a major mistake in the selection of schedule." However, this time "Mr. Red Carpet" announced its withdrawal without giving a reason. , only emphasized "We hope that we can meet you at a more appropriate time who is willing to complete this work with us."
It seems that the schedule is not suitable.
"Let's Shake the Sun Together" is a film with a tragic theme. It is understandable that the Spring Festival schedule is not suitable, but "Mr. Red Carpet" has said that it is an absurd comedy. If the Spring Festival is not suitable, what is a "more appropriate time"? ?
Two consecutive movies have announced their withdrawal from the Spring Festival schedule. Is it possible that now that the box office is no good, has it become popular to announce their withdrawal from the schedule?
In recent years, the appeal of Hong Kong films has gradually declined, and the box office appeal of Hong Kong stars has also declined.
After the New Year's Eve movies " Golden Finger " and " Stealth " were overtaken by younger films in terms of box office and reputation, Andy Lau felt embarrassed again this time.
I am afraid he would not have thought that the box office of "Hot and Furious" and "Flying Life 2" both exceeded 2 billion, and the box office of "Article 20" and "Bear Infested: Reverse Time and Space" both exceeded 1 billion, and he starred in it. The investment of "Mr. Red Carpet" exceeded 200 million, but the box office in the 7 days after its release was only over 80 million. did not break 100 million, which was a fraction of others.
In fact, the pre-sale situation of the film before the Spring Festival was not ideal. At that time, in order to promote the film, Andy Lau continued various promotions and even went to Dong Yuhui's live broadcast room to sell movie tickets.
Even in order to promote the movie, Andy Lau also rarely talked about privacy and private life that are rarely touched on. He said that when he was filming " A World Without Thieves", he found a fan hiding under the bed. He also talked about that he had a license plate given by a fan. Andy Lau even talked about the topic of hidden marriage and became a hot topic.
Andy Lau promotes so hard and can talk about anything. These were unimaginable before, but now it seems that no matter how good the promotion is, the film itself still needs to be able to resonate with the audience.
But objectively speaking, the problem with "Mr. Red Carpet" is not Andy Lau, but the storytelling of the film itself. Director Ning Hao should need to reflect on it.
Let’s take a look at the popular movies during this year’s Spring Festival. They are all movies that can resonate with the audience: there are inspirations from little people, there are losers who get back on their feet, and there are also microcosms of the human world that have the significance of popularizing the law.
"Mr. Red Carpet" had a chance to win over the audience because it was billed as an "absurd comedy", but in fact, the movie opened with Cantonese lines at the beginning, which actively cut off communication with many viewers.
The so-called comedy is not comedy enough. Some black humor elements are used in a too professional and obscure way, unable to reach the audience's point of laughter and unable to resonate, making the movie itself fall into a self-exciting satire.
Even after watching it, many viewers don’t know what the movie is about. This is the biggest problem with "Mr. Red Carpet": even most ordinary viewers can't understand it, so how can we expect everyone to like this movie? Discussing this movie, how can movie theaters schedule more movies?
Perhaps, some people will blame cinemas for not having enough movies.
However, the Spring Festival period has also appeared before. There were few movies scheduled before, but later due to good reputation, more movies were gradually scheduled. Among them, there are "The Crowd" starring Andy Lau, and "Sniper" by Zhang Yimou, both of which later became dark horses at the box office due to their good reputation.
But this time, the reputation has not improved and the film schedule has not started. Who is to blame?
The Spring Festival is almost over, and "Mr. Red Carpet" has chosen to withdraw from the Spring Festival schedule. So, when will it be re-released?
What is the "more appropriate time"?
Let’s wait and see.
