iPhone is on the hot search again. On November 10, the topic “Old iPhone dropped to half price as new domestic model launched” became a hot search topic on Weibo. Recently, new models of domestic brands have been launched one after another, setting off a new wave of replacement.

iphone is on the hot search again.

On November 10, the topic "New domestically produced iPhones, old models dropped to half price" became a hot search topic on Weibo.

Recently, new models of domestic brands have been launched one after another, setting off a new wave of replacement. When it comes to new models from local brands, Apple is facing huge market competition pressure. Faced with increasingly fierce competition, iPhone 16 saw a significant price cut just one month after its launch. Old iPhones also saw price cuts, with iPhone 14 even dropping to half the price.

Some netizens said:

The reporter checked several major e-commerce platforms and found that on a certain e-commerce platform, there is indeed an iPhone 14128gb version priced at 2,349 yuan, which is half the price compared to the 4,699 yuan price on Apple's official website. However, it should be noted that the quantity of iPhone 14 products at this price is limited and must be snapped up at the point after meeting certain conditions. It is not a regular sales price.

Currently, on several major e-commerce platforms, the general price of the iPhone 14 series starts from 4,139 yuan to 4,699 yuan. Compared with its new price two years ago (starting at 5,999 yuan), it has dropped by more than 1,300 yuan.

On September 10 this year, Apple officially released the iPhone 16 series of products and they were officially launched on September 20. With the advent of the "Double 11" e-commerce festival, Apple's entire iPhone 16 series, which was released only one month ago, also saw price reductions at the end of October. This is the first price reduction through official channels since the release of the new phone.

According to the Tmall Apple official flagship store promotions, iPhone, iPad, Applewatch, Airpods and other series of products enjoy varying degrees of discounts. You can receive a 500 yuan coupon for the entire iPhone 16 series. The starting price after the coupon is 5,499 yuan. The starting price of the iPhone 16 promax is reduced to 9,499 yuan, which is close to the price of third-party channels. Consumers can also enjoy additional subsidies for trade-in, up to 1,100 yuan.

Well-known Apple analyst Ming-Chi Kuo has previously stated that from the fourth quarter of 2024 to the first half of 2025, orders for the iPhone 16 series have been significantly reduced, totaling approximately 10 million units, the vast majority of which are non-pro models. According to him, because the gap between iPhone production and sales in the fourth quarter of last year was higher than that in the fourth quarter of this year, and the product mix in the fourth quarter of this year was better (more promax models were produced in September-October), although Apple reduced the iPhone 16 series The production volume of mobile phones, but the iPhone revenue data in the fourth quarter of this year will not actually be affected much by this.

idc The latest data shows that in the third quarter of 2024, Apple returned to the top five Chinese smartphone manufacturers with a market share of 15.6%, ranking second, thanks to the launch of annual new products. However, there was no significant improvement compared to the same period last year. Volume fell 3% year-on-year.

Data released by a research company in late October showed that three weeks after the launch of the iPhone 16 series, total iPhone sales in China fell by 2% year-on-year. This was due to the decline in sales of older mobile phones and competition with Huawei mate and pura series mobile phones. competition intensifies.

However, the company’s data shows that the sales of the iPhone 16 series mobile phones have started strongly in the Chinese market. Compared with the iPhone 15 series in 2023, sales of the new mobile phones increased by 20% in the first three weeks after they were launched. Among them, the sales growth of iPhone16pro/promax is more obvious, with total sales increasing by 44% compared with similar models in 2023.

idc China research manager Guo Tianxiang said that the price reduction of the iPhone 16 series this year is smaller than last year, which means that there is no chaos in the price system under Apple's control. Behind this is the consequences of Apple's sharp price cuts last year, which left many users in a wait-and-see mode and waited until the price dropped before buying. With subsequent price reductions and the launch of Apple smart phones, Apple's sales are not expected to get worse.

On November 6, Apple issued a message through its official public account: "iphone, please wait, it's time." In the public account, Apple stated that all aspects of iPhone 16 Pro have been improved, and it is time for iPhone 13 Pro and iPhone 14 Pro users to upgrade.

Source: Securities Times

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