"Everyone has a dream of being a hero. The combination of short videos and traditional culture allowed me to see different martial arts." "It turns out that exercise is really not difficult. Everyone can change themselves little by little through exercise." "... After the Hua Young Sports Track was broadcast last Friday, netizens praised the creators' various works, which explained why the sports short videos and the "China Short Video Conference" are so moving, and also provided the basis for the first stage. A perfect ending. So far, the program has received a total of 96 hot searches on the Internet, with more than 600 million online topic views, and more than 800 million online video topic views. Behind the popularity is that the "China Short Video Conference" continues to release strong audience influence with high-quality, young and profound program content, as well as the inexhaustible creative vitality of Chinese short video creators .
Hua Young explores Hangzhou through the camera and sees China in short videos. Today at 19:30, the second stage of the "China Short Video Conference" jointly produced by China Central Radio and Television, the Propaganda Department of the Zhejiang Provincial Committee of the Communist Party of China and the Hangzhou Municipal People's Government, original by CCTV and produced by CCTV Creative Media will officially kick off. The second stage of the program will take Hangzhou as the axis to create propositions, and will be broadcast simultaneously on CCTV Financial Channel, CCTV, and CCTV Network.
Eight major tracks are diversified and compatible
Use "integration power" to break through the audience circle of the program
"Interesting, informative, warm and cultural" are the high-frequency words that appeared in the audience's evaluation of the first stage of "China Short Video Conference" Words, this is also the key principle for the works of all the creators of the eight major tracks of the program to be frequently out of the circle. In the first stage of the
program, Hao Zhenjiang, the creator of the "Red Mansion Banquet" on the Hua Young food track, recreated the gourmet eggplant in the famous book, opened a new window to spread the story of the Red Mansion with a taste journey, and completed cultural inheritance again and again. , the topic #红楼梦的最名的蛋熟的吃了了# has exceeded 100 million views and has been listed in the top 9 of the Weibo list; the creative team of the Hua young drama track "This is TA's story" used the lens to capture the life of middle-aged couples The romance and tenderness of the song triggered a heated discussion on the Internet about how many kinds of parental love there are; Wang Bo, the creator of the flower young rhythm track "Musician Wang Bo", used the magical song "Lili" to pry the curiosity of young people. , #名丽丽的就是福# was listed in the top 19 hot searches on Weibo... With flower young as the core word, the "China Short Video Conference" eight competitions in food, animation, drama, vision, exploration, rhythm, fashion, and sports Each has its own beauty, and they complement each other, forming a colorful short video feast of multicultural exchange, collision, and integration, and panoramically showing China's dynamic social landscape in the new era.
In addition, the program uses high-quality content to break through the barriers between Taiwan and the Internet and the audience circle, and explores useful ways to make integrated media programs more enjoyable. At the same time, it also actively uses itself as a platform to help the creation of high-quality short videos go far and wide. In the first stage, the program promoted the short video works of Huayoung animation track "Bud Bear" and Huayoung exploration track "Beautiful 1001 Pages" once again became popular on major platforms. Millions of likes not only brought success to the creators It has gained high popularity and recognition, and has also set a benchmark for high-quality creation in the short video industry.
In addition to the excellence, integration and innovation of program content, the "China Short Video Conference" also invites jury representatives who are highly matched with each track to come to the program to comment on the short video works on-site, and successively release "Short Video Conference" "Is/isn't a short video", "What is the most impressive work" and other highly topical creative materials, forming a "big screen + small screen", "public + professional", "professional program model + high resonance creative materials" "Integration power" is used to open up the genre boundaries of integrated media programs, and also draw a standard in the minds of the audience "what is a high-quality short video". Under this standard, it is conceivable that the second stage of the "China Short Video Conference" will also provide the audience with more and more exciting high-quality short videos.
Asian Games theme works bloom in diversity
Treasure blogger Hua young explores the charm of Hangzhou
Gathering talents from all over the world to explore the beautiful Hangzhou.In the second stage of the "China Short Video Conference", the main station and Hangzhou, which is the highland of the short video industry, will continue to deepen the cooperation model of "central-local linkage, leading the industry, and co-creation and win-win", and rely on the national (Hangzhou) short video The base gathers "top creative power" to promote the program to launch high-quality short video works with Chinese characteristics and Hangzhou charm. The second stage will first feature the global premiere and exhibition of the works of Hua Young Animation and Hua Young Exploration. Nigmaiti, Wang Bingbing, three judges representatives in this period, and eight promoted creators from the two tracks, It will lead the audience to see the urban charm of Hangzhou through colorful short video works.
Relying on the national (Hangzhou) short video base and giving full play to the resource collection advantages of the headquarters and the highland of the short video industry in Hangzhou, the second stage of the "China Short Video Conference" will use a new perspective, world expression, and three-dimensional communication to The world shows the charm of the Hangzhou Asian Games with "Chinese characteristics, Asian style and splendid brilliance". The creators of the Hua Young animation track will have a dreamy linkage with the Asian Games mascots and join forces to show the vitality of the Asian Games. What kind of friends will the combination of "Panda Hehe" and "Jiangnan Yi" become? What hilarious behaviors will "Milk Dragon" do? What kind of special gift did "Hudun Little Escort" send to "Jiangnan Yi"? Why did "Bud Bear" choose to use "green electricity" to connect the story with the three little ones of the Asian Games? Predict the answer and lock in the "China Short Video Conference".
Bai Juyi once said: "When I recall the south of the Yangtze River, I remember Hangzhou the most." Today, Hangzhou is more prosperous and charming. In the program, the creators of Hua Young Discovery Track will focus on Hangzhou’s four elegant names: “Hometown of Poetry”, “Digital Capital”, “Ecological Land” and “Asian Games City”, refreshing the audience’s understanding of Hangzhou, a water town in the south of the Yangtze River. Cognition, showing the colorful style of Hangzhou. What kind of poetic works did Du Liang, the creator of "Du Liang's 1001 Pages" bring, which made the host Nigmaiti curiously ask about her original intention of creation? Ma Yaxuan, the representative of the creative team of "Hunzhi", actually invited Su Shi to modern Hangzhou? What story happened to them that made Wang Bingbing, the special recommender of the National (Hangzhou) Short Video Base, full of praise? What kind of "black technology" for the Asian Games did Ning Yuan, the creator of "Modeler Lao Yuan'er" reveal, so that the host and producer Wang Xuechun and director Zhang Dapeng were amazed? What kind of extraordinary "star-chasing" journey did Su Dike, the creator of "Fengyu Jiang-sdk" show again, which made Wei Lu, Dean of the School of Media and International Culture of Zhejiang University, highly praised? Today at 19:30, "China Short Video Conference" will announce them one by one for you.
Based on the premise of the linkage of multiple forces, we have reason to believe that the "China Short Video Conference" will definitely make "interesting", "cultured" and "Hangzhou-flavored" short videos become a new trend in the field of short videos. Today at 19:30, lock in the ninth issue of CCTV’s original large-scale integrated media program "China Short Video Conference". Let’s go to the short video event together and watch the beautiful flowers of Hangzhou!
