2024 marks the 65th anniversary of the premiere of the musical "The Sound of Music" on Broadway in the United States. html Starting from December 6, , the original Broadway musical "The Sound of Music" will officially "land" at the Shanghai Majestic Theater.
During the Chinese New Year, the musical "The Sound of Music", Shanghai Majestic Theater, and Shanghai CITIC Plaza will join forces to jointly launch "The Sound of Music" themed offline activities, combining heart-warming melodies that span time and space with Classic scenes are brought into business and life scenes, and immersive theme activities are used to accompany Shanghai residents and tourists from all over the world to celebrate the New Year happily.
In the L3 atrium of Shanghai CITIC Plaza shopping mall, the interesting check-in device reproduces the classic scenes of "The Sound of Music" - the mountains where Maria sings, the musical music box... It reminds people of the children surrounding Maria singing "The Sound of Music". do re mi" scene.
In addition to immersive scene reproduction, Shanghai CITIC Plaza will also provide many benefits to audiences who come to watch the drama. For example, in the gashapon machine next to the scene, customers can redeem multiple gifts including performance tickets, limited peripherals, cash discounts, etc. with their consumption receipts. Audiences watching the drama can also enjoy practical benefits such as reduced consumption and free parking with ticket stubs.
This time, the three parties have joined hands to create a creative linkage in the form of "performance + business district" to launch the "Sound of Music" themed offline event, aiming to inject high-quality cultural content into shopping malls and bring freshness to theaters through the mutual help of culture, business and tourism. The drama-watching blood brings a full range of experience links to the repertoire, thereby providing Shanghai local citizens and tourists with higher-quality and richer forms of cultural and tourism combination services, creating Shanghai's "Asian Performing Arts Capital" cultural business card and immersive consumption scene.
The musical "The Sound of Music" was born in 1959. It was adapted from Maria von Trapp's book "The Trapp Family Singers" and was directed by Broadway's "golden partner" across the ages - Richard. The music was composed by Rogers and the lyrics were written by Oscar Hammerstein II.
As one of the evergreen musicals in the world, "The Sound of Music" has been performed for more than 4,000 times on Broadway in New York and London's West End in just six years, and has even set a Guinness record for the largest number of theatergoers in one week.
Source: Shanghai Jing’an
