learned that Maoyan data showed that at 10:15:03 on November 9th, the box office of "Young You" exceeded 1.3 billion! The film was directed by Zeng Guoxiang, starring Zhou Dongyu and Yi Yan Qianxi.
This film tells the story of how two teenagers who were changed by a campus accident on the eve of the college entrance examination protect each other and become adults they want to become. "Young You" was released in mainland China on October 25. It is reported that the film will also be released in North America and the United Kingdom in November.
In the past two years, the speech that the film and television industry is entering the cold winter has been spreading. Then, what is the status of the development of the Chinese film (600977) market? -The compound growth rate in 2017 was 27.2%. IiMedia Consulting analysts believe that the current vigorous development of the Chinese film market has benefited from the support of the national team's films and related cultural industries and capital entry, and on the other hand, the popularization of APP applications such as movie ticket purchases is indispensable.
Chinese movie box office and forecast data from 2018 to 2023
In 2018, Chinese movie box office revenue was 60.98 billion yuan, accounting for 21.9% of global box office, and it is predicted to exceed 100 billion yuan in 2023, leading the global film industry.
Big data monitoring and analysis of Chinese film viewers
According to data from the National Film Office, the Chinese film market declined in the first half of 2019. The box office in the first half of 2018 was 32.04 billion yuan, while the box office in the first half of 2019 was 31.17 billion yuan, a decrease of 2.7% over the same period. The number of movie viewers was 810 million, a year-on-year decrease of 10.3%.
China's film industry chain system
China's film industry chain system is complete and will develop towards digitalization in the future. From upstream investment and production, midstream production announcements, to downstream cinema applications, and at the same time extending to Internet ticketing platforms, movie peripheral products, etc., all links are fiercely competitive.
Audience film consumption tends to be rational, and the quality of works determines market enthusiasm
iiMedia Consulting analysts believe that after the film market experienced explosive growth, audience consumption began to return to rationality, and the box office growth rate of the film market has gradually decreased. The current movie market enthusiasm will depend to a greater extent on the number of good works, and audiences are less and less willing to pay for works that simply pile up movie stars.
Chinese moviegoers are not fully covered
iiMedia Consulting Research found that the moviegoers in China and the United States are mainly between 25-39 years old, but the age coverage of American moviegoers is wide, from as low as 2 years old Up to 60 years old and above, and the age coverage of Chinese movie viewers mainly covers 18-40 years old. Among them, the U.S. audience under the age of 18 reached 34.0%, while the Chinese audience under the age of 18 only 2.0%-3.0%, the U.S. over 40 accounted for 43.0%, and China nearly 5.0%-8.0%. IiMedia Consulting analysts believe that the coverage of the Chinese film industry is not comprehensive.
The development of the film industry is unbalanced, and the Matthew effect is significant.
In addition, there is an imbalance in the development of the Chinese film industry. The Matthew effect is significant, and there is polarization. 3 to 4 billion head movies share most of the box office. 20 The number of waist movies above 100 million is rare, and low-cost and low-quality movies are flooded, and there is a lack of competitive and advantageous movies. IiMedia Consulting analysts believe that in the future, China's film industry needs more high-quality movies to appear, and there are still broad areas to be developed in the waist market.
