"If you don't have dreams in life, what's the difference between being a salted fish."
Stephen Chow said this classic line in "Shaolin Soccer" released in 2001. More than 20 years have passed, and now the star has a new short film It is my dream to make up for the movie tickets I owed over the years.
Stephen Chow and Douyin cooperate to establish "9527 Theater"
The first micro-short drama will be launched in May this year
Today, Douyin announced an exclusive high-quality micro-short drama cooperation with Stephen Chow. The two parties will jointly develop and operate "9527" theater".
Blue Whale reporter learned from Douyin that the first batch of works of "9527 Theater" are already in production. The first work "Golden Pig and Jade Leaves" is produced by Stephen Chow, supervised by Yi Xiaoxing, and starred by first-line actresses , the first season is expected to meet the audience in May this year. The film aims to make the audience laugh easily, relieve fatigue, relax and be active, so that they can face life with a more uplifted spirit.
As for why it is called "9527 Theater", the official explanation is that the name is derived from the "9527" stalk that has appeared many times in Stephen Chow's works. In the movie " Tang Bohu Dian Qiuxiang ", Stephen Chow's Tang Bohu sneaked into Washington. The number for being a servant is "9527".
Stephen Chow said that short dramas are a rapidly developing field of technological innovation and media innovation in recent years. This time we collaborated with Douyin on short drama theater, hoping to bring more joy to the audience. I’m really looking forward to this new attempt, and I hope everyone will support it.
It is worth noting that in this cooperation with Douyin, Stephen Chow, as the initiator, jointly unites outstanding young creators to directly create content for users based on the Douyin account of "Director Stephen Chow's Works".
currently has 2.35 million followers for the account "Works by Director Stephen Chow", and its updated content mainly includes Stephen Chow's daily updates.
Blue Whale reporter inquired and found that the company to which the account belongs is Xinghui Overseas Co., Ltd. This company can be said to be the most famous among all Stephen Chow's companies. In those years, " God of Cookery ", " King of Comedy ", "Youth Football" and " Xinghui Overseas Co., Ltd. can be seen behind many well-known films such as "Yangtze River No. 7", and even in recent years, Xinghui Overseas Co., Ltd. All participate in investment.
Many industry practitioners have expressed their expectations for Stephen Chow's cross-border short drama. Yifeng, an investor in
short dramas, told Blue Whale reporters that Stephen Chow, as a director and actor with a high reputation and influence in the Chinese film industry, his participation will undoubtedly bring new vitality to the short drama market and let More people pay attention to short plays. Stephen Chow entered the short drama circuit, on the one hand, to explore new forms of artistic expression, and on the other hand, to broaden his creative fields and business opportunities. His joining is beneficial to promoting the development of the short drama industry and improving the artistic level of short dramas.
Stephen Chow, Wang Jing, are joining the show one after another.
Can big-name directors make good short plays?
It’s not just Stephen Chow. Just two months ago, the famous Hong Kong director Wong Jing also entered the short drama market and served as the chief editor and director of the short drama "Billions of Silly Princes". As a representative figure in the Hong Kong film industry, Wong Jing's film works have always attracted much attention, and he has collaborated with Stephen Chow in many films such as "The King of Secrets".
In recent years, Hong Kong dramas have long lost their glory. Due to reasons such as the departure of well-known artists, the lack of actors and directors, and fierce external competition, the influence of Hong Kong dramas has weakened and they have gradually withdrawn from the public eye.
Correspondingly, the mainland's film and television industry began to take off. Many film and television companies, led by TVB, began to seek cooperation with the mainland market. Against this background, in order to seek better development, many famous Hong Kong star directors also began to go to the mainland. Market, Wang Jing and Stephen Chow are no exception.
From an actor to a film director to a short play, this cooperation with Douyin can be said to be a brand new attempt for Stephen Chow.
Stephen Chow has left too many memories for the audience, whether it is "I am an actor" in "The King of Comedy" or the sentence "If a person has no dreams, what is the difference between him and a salted fish" ", and then to the heartbreaking "Add a deadline to this love" in "Westward Journey"... Every scene can be called an immortal classic.
However, in recent years, the quality of the films produced by Stephen Chow has been uneven. His director's "The New King of Comedy" only received a rating of 5.7. Many viewers said that he has exhausted his talents and even joked, "I will never owe Stephen Chow any more movies from now on." Voted."
As the former king of comedy, can the current star continue to write his own myth in the field of short dramas?
Yifeng believes that Stephen Chow may face some challenges when filming short dramas. Although short plays are a new content form, they also have their own creative rules and requirements. Compared with feature-length movies, short plays need to express a complete storyline in a shorter time, which requires more sophisticated screenwriting and directing skills. At the same time, they must also be able to understand the audience's pleasure and pain points, which requires more flexible creation. Way.
People's Daily special public opinion analyst Zhan Junhao told Blue Whale reporters that well-known directors usually have rich film and television production experience and artistic attainments. They have profound skills in script conception, character creation, lens language, etc. These advantages can help them create high-quality works in the new field of short plays. However, short plays are different from traditional films in terms of narrative structure and rhythm control. Famous directors need to adapt to these changes in order to successfully transform and continue to write the myth of film quality in short plays.
The short drama market is accelerating the reshuffle.
The industry will move towards high-quality products in the future.
The recharge in one day was 23 million, and in eight days the recharge exceeded 100 million; Hengdian became a vertical store, with hundreds of crews filming around the clock; investors, directors, and actors all switched to short dramas. Market...
2023 can be said to be the first year of short dramas. The market size of online micro-short dramas has reached an astonishing 37.39 billion yuan, a year-on-year growth of 267.65%. According to iiMedia data, this number will exceed 80 billion by 2024 Yuan.
In this year, the short drama industry completely exploded, and the market can be described as a barbaric growth. However, at the same time, many problems such as shoddy production, violent and bloody works, vulgarity, and marginalia also began to appear, and the industry ecology was severely damaged. The most typical example of
is Mi Meng's hit short drama "Black Lotus's Handbook of Ascension". The drama's recharge exceeded 20 million within 24 hours of its release. However, in the end, it "exaggerated the bad values of extreme revenge and using violence to counter violence, and confused the concept of right and wrong." It was removed from the platform for other reasons.
In addition, in November 2023, the State Administration of Radio, Film and Television continued to increase its efforts in the management of online micro-short dramas. The surge of short dramas came to an abrupt end, shoddy works were effectively curbed, and short dramas gradually moved towards the high-quality route.
For the short drama market, the entry of famous directors such as Stephen Chow and Wong Jing may further enhance the production level of the industry. The relevant person in charge of
Douyin told the Blue Whale reporter that Douyin continues to promote the exploration of high-quality micro-short plays, and one of its important paths is to create benchmark works. This time, it cooperates with director Stephen Chow, hoping to use the new genre and new grammar of micro-short plays. , exploring innovative creations of multi-theme content.
It can be seen from this that the era of short dramas that grew wildly has come to an end, and the industry will be more standardized in the future.
Zhan Junhao said that the short drama industry is indeed developing towards high-quality products. In order to attract and retain users, platforms and producers are paying more and more attention to the quality and innovation of content. The addition of well-known directors and their pursuit of high-quality content will further promote the development of the short drama industry towards high-quality products. In the future, high-quality content is expected to become the mainstream of the short drama industry, which will help improve the level and image of the entire industry.
turns the time back to 1999, when "The King of Comedy" was released. In the minds of many viewers, this was the most important work in Stephen Chow's career as an actor, because it established Stephen Chow's title of "The King of Comedy". In the play, Liu Piaopiao complains: "It's pitch dark ahead and I can't see anything." But Yin Tianchou thinks: "That's not true. It will be beautiful after dawn."
Time flies. The former "King of Comedy" is over 60 years old. Stephen Chow, who entered the short drama circuit, has reached another turning point in his life. 25 years later, perhaps his hopes and dreams have never stopped.
