It’s not that Sanya is unaffordable, but Harbin is more cost-effective.
In the past few months, "Travel to Harbin" has been popular all over the Internet. The popularity is even far higher than last year's Zibo BBQ. The reason is "to pamper the fans to heaven". There is a frozen pear "cutting plate" that no one in the Northeast has ever seen, a 40-meter artificial moon in Hagia Sophia, and an invited Oroqen ethnic group to perform reindeer performances... Basically, Harbin has moved everything tourists want. come out.
What’s interesting is that Game Daily found that the Harbin pet fan experience continues to be “new” and has broken into the gaming circle, whetting the appetite of players. Not long ago, a "# appeared on the Weibo hot search. Harbin brings peace elites into reality#".
This hot search was born in the "Harbin Ice and Snow World", a tourist resort in Harbin that gathers the largest number of foreign tourists. "Peace Elite" has created a large-scale 1,500-square-meter "realistic extreme cold experience area" here, attracting a large number of tourists to stop and take photos. Someone discovered that the well-known host Zhang Dada also checked in at the "Realistic Extreme Cold Experience Zone". Under the topic
, you can see that more players are further inspired and want to go sightseeing in Harbin Ice and Snow World and check in at the real-life extreme cold experience area.
According to Game Daily, "Peace Elite" is not the only game that appears in the Harbin Ice and Snow World. Harbin Hot has more than one product offering ice and snow gameplay in the game, so why is "Peace Elite" becoming the hot topic this time? "Representative of the gaming industry"? Why can it trigger more players to "go to the scene"? Let's see what it does.
,500 square meters of exhibition area + thousands of people dancing at the disco, the ice and snow world "emerges" as a special force for peace
If you want to spread the word, you must let tourists have enough fun. Judging from the on-site experience feedback collected by Game Daily, the "Realistic Extreme Cold Experience Zone" of "Peace Elite" has indeed come up with reasons that are "worth going".
1,500 square meters gives "Peace Elite" space to fully display its highlights. This themed exhibition area has a castle building in extreme cold mode, as well as a huge iconic image that is several meters high - a side-lying photonic chicken and a half-length captain, as well as a comparison A restored hot stage of the game "Birth Island". In the scene, props most familiar to players such as flare guns, painkillers, and airdrop boxes are scattered.
includes the "street sign" that has recently become another popular check-in point in the game and also appears at the entrance to the experience area.
In addition, in the experience area, there are also cosplayers corresponding to the extremely popular appearances or images in the game such as "Rocket Girl", "Snow Elite" (Old Sixth Server), "Sister Geely", and "Happy Lord".
These scenes brought into reality from the game are very exciting for the players of "Peace Elite".
can be seen that some players took their own game equipment to the thermal stage to take pictures, imitating the standing posture of the thermal stage in the game, or inviting cosplayers on site to occupy the C position for a group photo;
some players simulated falling to the ground in the game In the crawling state waiting for rescue, I checked in in front of each sign in the experience area. The photo with the street sign attracted many likes because it resembled everyone's real experience in the game - a single player with four rows who was too embarrassed to say "save me". Sometimes, they often choose the voice prompt "Gather! Come to me" to teammates.
Interesting pictures like this were spread through the native content of some players, and quickly became a hot topic on Weibo, Douyin and other platforms, driving more "Peace Elite" players to Harbin to check in and record.
In more sharing, we can see that the "Realistic Extreme Cold Experience Zone" of "Peace Elite" is constantly showing new attractions:
For example, some players found that "Peace Elite" is also a "fan fanatic".
On the one hand, the location of the experience area is only 30 meters away from the "Super Ice Slide", a must-visit point in Harbin Ice and Snow World. On the other hand, the location selection also takes into account everyone's "photography and check-in needs", so there is a better angle here. The ice and snow Ferris wheel is photographed, and the fireworks show at night is also close up outside the actual extreme cold experience area.
For another example, the coser-related topics on the scene triggered a lot of discussions.
Several cosplayers filmed the "real-life extreme cold mode battle" in the ski resort of Harbin Ice and Snow World, adding elements that are very familiar to game players such as skis, awm, pans, and ghillie suits. When the short video account "Xiao Mei is a wild child" was released, many players in the comment area lamented, "This really brings "Peace Elite" into reality."
Cosplayers wearing the popular looks of "Peace Elite" appeared on the disco stage with thousands of people, and led the dance with "Brother Left and Right" to ignite the audience. In addition to envying the liveliness of the scene, everyone also found more interesting topics.
Among them, there is a strong visual contrast between the Rocket Girl who wears a large Northeastern flower jacket and the Rocket Girl who takes off the big flower jacket and transforms into a DJ. And when everyone watched the video and heard the cosplayers' "shivering from the cold" voices when introducing themselves, and they also joked that the "Northeast Flower Jacket" was not good enough and they had to wear "Snow Elite", it triggered everyone's question about which appearance in the game is the warmest. Discussion;
Moreover, not only "Peace Elite" players have paid attention to these events, "the woman wearing a vest" has also become one of the focus topics of on-site visitors and online discussions, attracting "Peace Elite" players to enthusiastically explain: This She is the cosplayer of our sister Geely.
In addition, more than 20 "Peace Elite" anchors or content authors, including 32 Minutes, Daqi, Lan Feng Senior, and Bei Qiu, formed a group to live broadcast at Harbin Ice and Snow World, which also created many "funny memes". In "Peace Elite" 》 went viral in the circle. For example, "Da Qibi Xin" has become a commonly used "emoticon" in the player circle.
The above scenes all send the signal of "fun enough" to the players, and also touch the hearts of the players of "Peace Elite". For example, there is a sentence in the video of senior Lan Feng, "I met many anchors offline and took a bath together. Let's experience the real version of the extreme cold mode together..." This sense of companionship of "online + offline together" is exactly the social interaction that players of "Peace Elite" want.
There is such a reason to "get together offline". Many people even invite friends to Harbin Ice and Snow World. When the content they share spreads in the player circle, it also promotes the formation of a continuous influx of offline content. trend.
“To put it simply, we, Peace Elite, have taken care of this place.”
Following the trend, "Peace Elite" can always "exceed" players' expectations?
"There is no circle that our "Peace Elite" cannot integrate into." One player's comment attracted the attention of Game Daily. It can be felt that "Peace Elite" can be out of the circle in the ice and snow season, which players like to see, and this There is a faint sense of pride.
has received many hot searches on Weibo, the number of views on Douyin has increased rapidly, and more and more "Peace Elite" players have shared their live experiences. These performances are enough to show that this marketing is very successful. But there is still a question that needs to be explored. Why is "Peace Elite" and not other games hitting this hot spot?
Game Daily believes that there are three conditions that contributed to "Peace Elite"'s "far lead" this time:
. "Peace Elite" is fighting a "prepared battle."
On the one hand, "Peace Elite" releases the extreme cold mode for a limited time every year in winter. The gameplay design of this mode is very different from the regular map. There are ice and snow storms, kerosene lamps, skis, warm babies, animals such as chickens and deer, and stoves. , sleigh rides and other unique elements. The extreme cold mode has even become the favorite of many players. They wait to play it every year and urge the official to launch it quickly. Therefore, most players of "Peace Elite" naturally have an affinity for ice and snow culture and tourism.
On the other hand, "Peace Elite" also continues to make "surprise gifts" for players around the ice and snow season.For example, in 2020, we cooperated with the Harbin Ice and Snow Carnival to create a snow maze (the overall design refers to the three-level head shape), and invited the Harbin Symphony Orchestra to perform the ice and snow war song "The War Is Coming"; another example is that the 2022 ice and snow theme version is also linked with the Winter Olympics and restored in the game The Shougang diving platform. In this process, players have formed stable expectations for what "Peace Elite" will come up with.
It is precisely based on these two backgrounds that the linkage between "Peace Elite" and Harbin Ice and Snow World was actually prepared before the outbreak of Harbin's tourism boom. Only with such advance prediction can it be possible to follow the lead. Get hot spots in emergencies. A direct comparison is that before Zibo Barbecue suddenly became popular, there were only followers but no participants in the gaming circle. Game Daily speculates that "Peace Elite" has firmly occupied the best themed experience area in Ice and Snow World because it made corresponding preparations in the early stages.
, "Peace Elite" has a realistic style, which has a better amplification effect on the appeal of offline extended scenes.
This is well documented. Unlike other products that require significant adjustments to incorporate real-life elements, "Peace Elite" can integrate them more easily and realistically. For example, the Great Wall, Temple of Heaven, and McDonald's have all been moved into the game by "Peace Elite" so that players can Get a look and feel close to that of an offline entity, and at the same time have more interesting gameplay to bring more fun.
Therefore, in the experience of "Peace Elite" players, although reality and games are distinct, they are not too separated. For example, it is very reasonable to put a certain building in "Peace Elite" into the real world. This also makes players willing to look for those "Elements of Peace Elite" in live scenes, and Harbin Ice and Snow World has them.
For example, the "Super Ice Slide" in the Harbin Ice and Snow World corresponds to the "check-in holy land" Ice Lake Slide in the extreme cold mode; the animals in the Harbin Ice and Snow World were found to resemble the "Silly Roe Deer" in the extreme cold mode. ...
In addition, some players discovered that Harbin has long brought "Peace Elite" into reality. The interesting scene: P City in the picture below is a typical urban area on the island map of "Peace Elite"; the buggy car in front is easy to It is reminiscent of "Bengbeng" in "Peace Elite". These "realistic versions" of fun are very easy to hit the excitement of players.
. It is supported by the public popularity of "Peace Elite" and the brand tone of being able to play.
Reviewing the above-mentioned explosive links, you will find a phenomenon that "Peace Elite" can mobilize the interest of a large number of tourists in the scenic spot, and they are not necessarily all "Peace Elite" players.
This is due to the awareness accumulated by the game. It is popular enough among the public. Even those who have not played "Peace Elite" still know something about "Peace Elite". And "Peace Elite" is indeed not a "newbie". In the past few summers, there have been in-game electronic music festivals, electronic music parties in Oasis World, and group disco dancing in offline scenes such as Chinajoy. In the public's mind, "Peace Elite", which is "good at playing", has always been at the forefront of trends, so we can have fun together.
In general, "Peace Elite" is better than every aspect is adaptable enough, and every aspect is prepared in advance.
Conclusion:
Regardless of specific behavioral methods, in the view of Game Daily, the underlying root cause of "Peace Elite"'s success is still the truth that has been demonstrated countless times in the industry - focusing on user demands, understanding user demands, and satisfying users demands.
For "Peace Elite", the core of this appeal lies in social interaction. Not only in the virtual world, but also in the real world, it is carefully laid out in more scenarios where users may be connected, and the characteristics of the product are explored, and finally a suitable path is found. This is why "Peace Elite" is still going very steadily nearly five years after its launch.
We look forward to this product producing even better results in the future.
