Spring Festival is getting closer and closer, and the appearance is becoming clearer and clearer.
Compared with previous years, there are two major changes during the Spring Festival in 2024 that are difficult to ignore.
The first change is that the war period has been extended unprecedentedly.
Because the holiday is extended backwards, this Spring Festival period will include the box office on the seventh and eighth days of the lunar month.
is equivalent to an increase of 33% based on the original box office. If
goes well, the total box office is expected to be close to 10 billion, which will significantly increase the original record.
The second change is that the market is unprecedentedly deserted.
Affected by the general environment, the market has been languishing for three consecutive months, and the audience has tightened their wallets.
At present, it is difficult to say whether this decline will affect the Spring Festival period.
Unfortunately, the few movies that have been officially announced lack the makings of a blockbuster movie just by looking at the titles.
Many netizens complained that there was not even a movie they wanted to watch.
But donāt worry.
As these movies have successively released multiple trailers, their respective killer features have finally been put on the table.
Donāt mention it, itās really interesting.
Today, Brother Pi will use the latest materials to talk with you, take a look at these 8 Spring Festival movies, what are the highlights of each, and who can have the last laugh.
If it were all up to you, who would win and who would lose, how would you decide?
no.1
" Mr. Red Carpet "
Starring: Andy Lau, Shan Liwen, Rima Xidan, Yu Weiguo, Ning Hao
"Mr. Red Carpet" has been unveiled in advance at the Toronto Film Festival and Pingyao International Film Festival. .
Judging from the first batch of word-of-mouth reviews, "Mr. Red Carpet" is definitely special enough.
Senior movie fans commented that this film imitated "The Square" at the Cannes Film Festival and "Main Competition" at the Venice Film Festival. Ning Hao is also a good translator who is good at copying foreign films.
According to ordinary movie fans, this film is a fusion of "Party A and Party B" + "Big Shot" + "Parasite". The first half of
is guaranteed to make you laugh out loud, and the second half will start to express sharp emotions.
In Pi Ge's opinion, the greatest significance of this film is that after many years of Mahua actors dominating domestic comedies, Ning Hao's satirical comedy finally returns.
Judging from the trailer released so far, the outline of the film is already very clear. In the
film, Andy Lau and Ning Hao both played themselves.
A Hong Kong movie star played by Andy Lau follows a director played by Ning Hao to shoot rural-themed films in order to win the Best Actor Award, which triggers a series of absurd farces and reveals the reality of all living beings in the entertainment industry.
This story is not new. The early "Party A and Party B", 2019's "The New King of Comedy", and last year's "Dragon Horse Spirit" all had similar scenes.
But the degree of satire in "Mr. Red Carpet" is unparalleled in other works.
In the video, Jackie Chan, Tony Leung Ka Fai and others were directly ridiculed.
The character played by Andy Lau is named Liu Weichi. Ning Hao explained that this is the meaning of the combination of Andy Lau, Tony Leung and Stephen Chow.
In the film, Andy Lau's live broadcast, social shaking, investment promotion, life experience, and refusal to use stand-ins, etc., all hit social hot spots directly. The trailer of
takes the absurdity to the end, using a "three and a half sentence" method with brainwashing music to create a ghost video.
If Ning Hao dares to play like this during the Spring Festival, he must have something.
At the box office, Ning Hao and Andy Lau both have their own bases. Coupled with the clear comedy theme, they are basically locked in the top seeded contestants during the Spring Festival.
no.2
"Article 20"
Starring: Lei Jiayin, Ma Li, Zhao Liying, Gao Ye, Liu Yaowen, Zhang Yi, Yu Hewei
Zhang Yimou is the big winner in the Chinese film market in 2023.
One film, "Man Jiang Hong" and the other "Sturdy as a Rock" won the first place in the Spring Festival and National Day films respectively.
It can be seen that Zhang Yimou completely thought about it after filming "The Great Wall". He no longer pursued making blockbusters and began to try short, fast and fast genre films.
"Solid as a Rock", "Sniper", "Above the Cliff" and "Man Jiang Hong" are all products of this mentality.
This " Article 20 " is another "small film".
The video focuses on Article 20 of the Criminal Law, legitimate defense.
The public is no stranger to "self-defense."
The Kunshan anti-murder case in 2018 caused a sensation across the country.
Brother Long was domineering and ran away after being killed, which taught the people of the country a vivid legal lesson.
Lao Mouzi should have practical considerations in choosing this subject.
The filmmakers released multiple trailers not long ago, and you can basically see the general plot.
A school bullying, some students acted bravely, triggering a series of family disputes;
A subsequent murder case in a rural area led to various sharp conflicts, and various characters also appeared one after another.
The person responsible for linking these two "justifiable defense" incidents is prosecutor Han Ming.
The first impression is that the cast of the film is extremely gorgeous.
html Zhang Yimou, who is over 70 years old, has obviously fallen in love with "star tactics".This new film stars Lei Jiayin, Ma Li, Zhao Liying and Gao Ye.
Even the supporting actors are Fan Wei, Zhang Yi, and Yu Hewei.
Other actors who have appeared are also first-line stars.
Wang Xiao, Chen Minghao, Pan Binlong, Xu Yajun, Li Naiwen, Ding Yongdai, Qiao Shan, Jiang Qiming, Yang Haoyu, Aruna, Liu Yitie...
adds up to more than 20 people.
And looking at these names, does it feel like actors from popular film and television works in the past two years are gathering together for an annual meeting.
has to lament Zhang Yimouās super strong magnetic attraction.
The second impression is "comedy contrast".
"Article 20" seems to be the core of the law, but it is positioned as a light comedy. Even the main poster is in red with a festive atmosphere.
Zhang Yimou himself said: ""Article 20" is the one where I laugh the most among the movies I have made."
The trailer indeed highlights this in all aspects through characters, dialogue, action, and BGM.
How can the solemnity of the law be implemented?
Hao Xiuping, played by Zhao Liying, will be a key image.
is a mute girl from the countryside. She travels to the city with her young daughter for her husband who "committed murder". In the
trailer, there are still some scenes of her feeling helpless, even with messy hair and a collapsed expression.
is in sharp contrast to the playfulness and joy of the entire painting.
Overall, "Article 20" follows the style trajectory of "Say Something Well".
's narrative is fast-paced and uses comedy to tell the ups and downs of the common people, interspersed with the pursuit of the true meaning of fairness and justice.
Can Zhang Yimou recreate the box office glory of "Man Jiang Hong" this time?
no.3
"Flying Life 2"
Starring: Shen Teng, Yin Zheng, Huang Jingyu, Zhang Benyu, Fan Chengcheng, Sun Yizhou
In "Flying Life", Zhang Chi, played by Shen Teng, gave up braking early in order to win the race, and eventually slipped off the cliff and fell. Into the sea.
The other side of romance is tragic.
Such a vague ending is actually the best arrangement for a single movie.
The premise is not to make any sequels.
But the second part is still here.
Han Han made the protagonist return and became a driving school instructor, forcing the story to continue.
This is destined that this film will follow a mediocre route, not seeking breakthroughs, but only seeking to make back the money lost by "Four Seas".
Not long ago, the film released its first trailer.
Most of the content is about interesting stories about learning to drive in a driving school, and the final scene shows the Bayinbrook Rally.
Perhaps because of the mediocre response to this trailer, the film crew subsequently released a second "responsive" version of the trailer.
Some of the laughs in the first part are alternately presented with some of the plots in the second part.
There are also some homophonic lines, "What love, dedicate your life, I dedicate it all to my doctor."
Combined with the story introduction, the plot of this part should be relatively clear.
Zhang Chi went to a driving school as a coach and met all kinds of novices, causing a lot of jokes.
Suddenly one day, another opportunity fell from the sky to return to the track.
So he put aside the pain, gathered his former teammates, went through all kinds of difficulties, and finally won the championship in a thrilling way.
In order to enhance the ups and downs of the story, Han Han also set up a conspiracy through the behind-the-scenes financial backer played by Jia Bing. After Zhang Chi discovers it, he will definitely be involved in some decisions.
Finally, considering the Waterloo of "Four Seas", there should be a family-friendly ending this time.
The leading actors are still the same cast members, but the newly joined Fan Chengcheng seems to be less optimistic.
Shen Teng's reputation has been severely overdrawn by the audience in recent years, especially the last movie "Super Family", which suffered a huge loss in reputation.
Whether it can be re-established with this new film is very important.
no.4
"Hot and Spicy"
Starring: Jia Ling, Lei Jiayin, Li Xueqin, Zhang Xiaofei, Qiao Shan, Yang Zi
Since "Hot and Spicy" was finalized, Jia Ling has been on the hot search list almost every day.
"Jia Ling lost 100 pounds", "Jia Ling's fitness coach speaks out", "Jia Ling was 96 pounds when she was the thinnest", "Jia Ling's voice has changed"...
This "lost 100 pounds" meme actually comes from 3 years ago.
At that time, "Hello, Li Huanying" was in theaters. Jia Ling set a flag and the box office exceeded 3 billion, and she became as thin as a lightning bolt.
In the end, "Hello, Li Huanying" sold more than 5 billion yuan, but the flag was ignored, and Jia Ling still looked the same fat.
html After 03 years, Jia Ling finally took action again and filmed "Hot and Spicy".
This is an inspirational story about practicing boxing hard to find yourself. Jia Ling lost 100 pounds crazily for this film. In short, it echoes the "Slimming into a Lightning" 3 years ago. After
was officially announced, what the audience was most concerned about was what Jia Ling had become like after losing 100 pounds.
Jia Ling also knew it very well, but she was reluctant to expose it early and wanted to keep the surprise in the movie.
The trailer of the film has been released.
The boxing scene has a very strong atmosphere and basically lasts from beginning to end.
However, the jokes in the two trailers are all designed around Lei Jiayin training Jia Ling, which is indeed not rich enough.
In the story, Jia Ling was teased by fate. In addition to the story, she also "teased" the audience through the trailer.
When the camera is pushed up, the figure is strong, the back is refined, and the lines are clear.
Everyone was guessing whether this was Jia Ling, but when the character turned around, it turned out to be Zhang Xiaofei.
"Sister, you can do it yourself."
It is almost impossible for "Hot and Spicy" to replicate the miracle of "Hello, Li Huanying".
But relying on Jia Lingās weight loss of 100 pounds, she is definitely a seed player in the Spring Festival stalls.
If the quality is excellent and combined with Jia Lingās stunning visuals after losing weight, it will soar into the sky.
But if the quality is average, what awaits Jia Ling will be a storm.
no.5
" Let's Shake the Sun Together "
Starring: Peng Yuchang , Li Gengxi, Xu Fan, Gao Yalin, Liu Dan, Wang Xun
After announcing its entry into the Spring Festival, this film has been surrounded by controversy.
Many people think that the Spring Festival is a day of reunion and joy, but the film's posters and character experiences are a bit taboo.
In terms of film quality alone, "Let's Shake the Sun Together" is most likely the most stable in the 2024 Spring Festival.
director Han Yan, whose previous works were "Get Out!" Tumor King" "Send you a little red flower" "I love you! ā are all examples of word-of-mouth driving box office.
But the background of his new film can also be seen from the side.
The story of the prototype character in this movie is indeed very touching.
The girl suffered from uremia, and the boy who could match the kidney source happened to be diagnosed with myeloma.
The two then got married. After the boy passed away, the girl would be given priority for a kidney transplant as a widow. The
movie extracts the main line of the story and mainly extends it around love.
Specific to the plot, the characters are still two young men and women who are seriously ill.
Because of a girl's "kidney test" video, the two of them were taken to the police station together by mistake.
then revealed their respective pains, and a love journey about the "relay of life" began.
The first half of the video should rely on the relationship setting of happy enemies to maintain a relaxed pace.
The description of this part in the trailer looks good.
One is clueless and the other is unhappy. You chase me and I chase you every day.
Peng Yuchang is a stable performer. This kind of mean role seems to be tailor-made for him;
Li Gengxi is a big surprise. In the trailer, the facial features are distorted many times, and the emotional expression is also very contagious.
But in the second half, as love gradually heats up and the characters' relationships reach a crossroads, the depression of cancer and the powerlessness of life will permeate the air.
Even if there is a wedding and the boy successfully transplants his kidney to the girl, the process is destined to be heavy and tearful.
In short, after looking at several trailers, the quality of the movie is likely to be ranked first in the Spring Festival, and it is very likely to become the biggest dark horse in the Spring Festival.
depends on how you choose.
also wishes the film crew good luck.
no.6
"Breaking War"
Starring: Wu Zhenyu, Simon Yam, Cheng Yuanyuan, Tang Wenlong
"Breaking War" is the one with the oldest "qualification" among the Spring Festival movies.
The two leading actors, Francis Ng Chun-yu and Simon Yam, are naturally older, one is 63 years old and the other is 69 years old.
What is even more surprising is that the movie itself is "old" enough.
Before this, it had been in the dust for 5 years and almost no one cared about it.
The reason does not lie in the actors, nor does it lie in the scale of the story.
To put it bluntly, it is the capital behind it. The main producer of
movies is Beijing Tiangong United Pictures, which has average reputation and strength. After the filming of the
movie was completed, the epidemic broke out, and the company was involved in a lawsuit due to financial problems. After
, this film was also implicated, and its release became far away.
years later, when it decided to make a comeback, it found that the current configuration of Hong Kong films had already started with the "Three Best Actors".
But from the perspective of the film crew, we can also understand -
Since you want to give it a try, why not choose the biggest stage, just in case you can get a piece of the pie?
Moreover, the schedule is set at this time, and even the official media will take the initiative to help and shout out the whole topic of "increasing the number of Spring Festival movies to 8".
The audience will also spontaneously research what kind of movie this is. The producers of
also deliberately chose to release it on the seventh day of the first lunar month.
first directly avoided the edge of other blockbusters. After six days, when some opponents were eliminated, as a newcomer, he might be able to get some films.
Just judging from the actual quality of the video, it is not easy. The story of
movie is a bit like "Assassination Storm".
A group of forces claimed to be "saviors" and repeatedly challenged the social order, and then started a showdown with the police force.
"Assassination Storm" has a large scale and a strong lineup, and the final box office was just over 80 million.
How far "Broken War" can go is really not optimistic.
no.7
"Bear InfestedĀ·Reversal of Time and Space"
In the past 10 years, who has been the biggest winner during the Spring Festival?
That is the "Bear Infested" series.
In 2014, the big movie "Bear Bears" moved from the TV to the big screen, and it has not been absent from the Spring Festival since then.
steadily outputs one New Year's film every year, with a stable audience, precise goals, and quality that has always been above the standard.
No matter how turbulent the market is, it can steadily harvest about 1 billion in box office, as stable as a dog.
Many people wonder, after filming "Bear Bears" for so many years, haven't the audience gotten tired of watching it?
The answer is that no one is 10 years old forever, but there are always 10-year-old children.
Every year when the Spring Festival is approaching, when the children at home turn on the childrenās channel, they will see an overwhelming number of advertisements for bear-infested movies, making it impossible to hide.
As long as parents take them to see a movie during the Chinese New Year, they will contribute at least 3 movie tickets at a time.
Let's take a look at "Bear BearsĀ·Stand With Me "Bear Core"" which was released last year.
Except for the New Year's Day, its single-day box office is basically third, with a daily bottom of 100 million.
Donāt expect that cartoons for children will be cheap. The average ticket price is basically no less than 45 yuan, which is in the first echelon.
From the current point of view, as long as "Bear Bears" does not fall behind in the children's popular circle, it has no rivals in the cartoon field.
Whatās rare is that someone with such a stable status does not mess around with production, and strives to show sincerity every year.
The 2024 film "Bear Infested: Reverse Time and Space" was described by netizens as the "only blockbuster" during the Spring Festival.
Bald Qiang first came to "Shenzhen" to work as a programmer and then as a worker.
The plot takes a turn after that, bringing out time travel.
Looking at the reaction of Xiong Daxiong Er not recognizing Bald Qiang in the trailer, it should have some meaning of the multiverse.
In the end, the bald man bravely rescues Xiong Daxiong Er. After a high-energy fight, the theme is still the friendship between friends.
In fact, the plot is not important. It can keep it interesting and give children correct values, and parents will be willing to accompany it.
"Bear Bears" also has a hidden function.
As a "nail house" during the Spring Festival, "Bear Bears" not only steadily harvested box office, but also became a watershed in the quality of Spring Festival movies.
During the Spring Festival, any movie that has a higher box office than "Bear Bears" is a movie worth watching.
Any movie with a lower box office than "Bear Bears" can be passed on directly.
Use this criterion to select Spring Festival movies, and you will almost never go wrong.
no.8
"Bajie: The Lower World of the Canopy"
Children's animated movies during the Spring Festival have been monopolized by "Bear Bears".
But there are also challengers in this segmented track. Before
, many well-known IPs, such as Team Paw, Xiao Hu Dun, and Peppa Pig, also participated in the competition, trying to get a piece of the pie, but they all failed.
In 2024, another "newcomer" stepped forward, and it was "Bajie: The Lower Realm of the Canopy".
The biggest feature of this animation is that it chooses the second senior brother as the protagonist of the story. The entire plot of
also focuses on the mixed passion of "defeating oneself + caring about the common people + not accepting fate".
In order to match this theme, the screenwriter also made major changes to Zhu Bajieās story. In the trailer of
, Tianpenggui is the marshal of heaven. He is human in appearance, handsome in appearance, and affectionate and righteous.
Because of his poor guarding, the artifact golden rake fell into the demon world. The Jade Emperor was furious and punished him as a demon forever.
So he turned into a pig shape and fell into the mortal world. He was looked down upon because of his ugly appearance.
The demon king obtained the golden rake and intended to rule the three realms. In order to make up for his mistakes, Tianpeng worked hard to practice his skills and fight the demon king to the death. The lines in the trailer of
also follow the explosive route of counterattack by fate and saving lives.
"Tianpeng, you have been knocked down, and now you are just a pig."
"For the thousands of demon people in Fuling Mountain, I am willing to become a demon."
"Eat my rake."
It is worth mentioning that this This animation also arranged a love scene for Zhu Bajie, positioning him as a "warm man with flaws."
is a very bold attempt in all aspects.
In addition, singer Dai Quan, who became famous for the song "Wukong", also composed the theme song "Bajie" for this animation. Whether
buys it or not depends on the audience.
Well, these are the 8 films that will be released during the Spring Festival in 2024.
It can be clearly seen that several major players in the 2024 Spring Festival are pursuing celebration.
"Article 20" shouts "New Year's Day, I love my family";
"Flying Life 2" shouts "New Year's Day, have a good laugh";
"Hot and Spicy" trailer reads "Enough fun, lots of jokes";
's slogan of "Mr. Red Carpet" is "On New Year's Day, redness nourishes people".
Even "Let's Shake the Sun Together", which has an unmatched atmosphere, also made a heart-warming declaration of "On New Year's Day, face the sun".
hopes that during this Spring Festival, the slogans of these works will come true and bring us enough surprises.
Chinese movies need to be revived.
believes that the New Year's Day box office hit a new record of 1.5 billion, which is just the beginning, and the Spring Festival will continue to write an even more gorgeous chapter.
also allows everyone to gain spiritual comfort, regain confidence, and embrace a brand new spring.
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